Unforgettable moments to share with your VIPs.
Experiences provide a way for your brand to interact, engage and connect with the people that matter most to your business – customers, partners and employees. These different stakeholders each provide your business with a unique value. The experiences you create need to approach each one in a similarly unique way that makes them leave saying “wow.”
We take existing assets, or strategically identify new ones, and build unforgettable experiences on your behalf.
On the large-end of the scale, we turn an event weekend into a massive brand experience designed to accommodate multiple tiers of stakeholder. Think once-in-a-lifetime opportunities like waving the green flag for your award winning salesperson.
Can’t-be-bought seats in the pits for a long-standing partner of yours. Private meet & greets with a custom thank you message for your employee of the year. Company wide sales meeting the night before the race where your employees connect with their customers. All in one exhilarating event weekend.
Get out of the conference room and into the event.
You could have the most remarkable [event] ever designed but if it is a bad experience to get there or get home, anything you do will become overshadowed by that. Our logistics teams create schedules with such detail that we are aiming for half and quarter minute elements to make sure your guests are where they need to be, effortlessly.
The unseen efforts of this group extend to our priority for guests – safety. Nothing is fun if someone doesn’t feel safe. Before every experience, our team arrives early to know the fastest routes to local healthcare and police if an emergency arrives. We connect with local law enforcement to be aware of anything happening in the area and have a quick-response plan put into place that allows us to waste zero time.
The stuff we do in this department is top secret. We wish we could tell you about the VIP experiences we have managed in Italy at Ferrari’s private test track, or the driving tour we took through Jay Leno’s garage, but you will have to take our word for it until you experience it with us.
It isn't just for flash. Sometimes the most productive business meetings happen when you can accompany your guest through the red ropes and onto the grid of an F1 Grand Prix. We have converted millions of dollars of business on behalf of our clients by developing thoughtful experiences for the right people.
If you know you want to do something special, but aren’t sure what that could be, we can make it happen for you. Our discovery process highlights opportunities that you may not know existed. Out network enables us to arrange things that are not available to the broader public.
Sometimes it isn’t possible to host your guests for an experience at an event. That doesn’t mean your brand can’t still do something remarkable. We make it possible to bring the event right to your customer’s front door with a professional showcar and experiential marketing department. We don’t come to your customer, roll out an old race car and sit back. We actively engage and educate your guests about why a race car is there.
Our team has disrupted this space by integrating live sales data and merchandising analytics into our showcar promotions. We don’t randomly stop at retail shops. We map out key markets and time them with key promotions to obtain on-the-ground data and immediately report it back to the sales teams. It is another way we are taking sponsorship assets and turning them into robust business programs.
Bringing a race car or mobile engagement set is an eye-catching conversation starter. We have anchored business meetings, setup at the New York Stock Exchange, become the center piece of 500-person dinners in Las Vegas ballrooms and so much more.