SPONSORSHIP ACTIVATION STRATEGY

Activate partnerships that deliver results. 

Succeeding in a complex environment requires the right strategy.

Our first-ever service as an agency and the core purpose behind our foundation, sponsorship activation strategy is an essential element to building value from your marketing department. Beginning with the discovery of your needs, we will identify the right assets and programs that align most efficiently with your business objectives.  

The best strategy is driven by a purposeful mix of assets across mediums, channels, sports, venues, teams, drivers and more. We don’t want to see any assets go unused and there should never be a case where sponsors aren’t sure what to do with what they’re sold. 

We focus on the activation of existing assets before adding new ones that you may not need. There are many sponsors over-investing in properties and lacking adequate funding to support activation programs that are the true levers to generating ROI. Our wide-reaching view of the industry allows us to offer objective and thoughtful paths to lead your brand’s strategy toward. We continually assess and realign your activation strategy to assure sustainable success and results. 

Strategic Foundation

Each program and each campaign we develop with you is completely unique to your needs, but there are some underlying principles we bring to every single engagement. We believe these seven principles work together to create maximum and sustainable value for your brand.


Prioritizing Partnership

We team up to maximize value out of what your marketing program already has access to. This playout in the form of collaborating, innovating, and executing with no time left over for pitching.

Prioritizing Quality

You will face a lot of noise as a sponsor that comes in the form of solicitation and pitches from every corner of the industry. Some of those might be valid, most of them superfluous. We represent you to validate opportunities that align with your goals. Plus, when the pitches come in, you’ll get to say “call my agent” just like you’ve always wanted to.

Prioritizing Results

We prioritize results over any short-lived stunt. You’ll find us developing creative ways for non-traditional business units to leverage and integrate marketing assets.

Asset Integration

Unlock hidden value by integrating your sponsorship assets into successful marketing programs you already have. This approach strengthens your brand to the audiences that matter most to building your business.

Always Targeted

Most will tell you to maximize investment straight away so that you can “make a splash” in the industry. We tell you the opposite. Let’s start with a small investment and grow organically toward results.

Building the Right Mix of Assets

There is a significant risk to investing all-in on one particular asset. By building a purposeful mix of assets across sports, venues, teams, drivers, media and more, we can get much more accurate in acquiring what we need to connect directly to your desired outcome.

Learn More About Sponsorship Strategy

View the Feed