Motorsports Marketing and Sponsorship Activation Blog

2021 and No More Excuses

1/5/21 8:53 AM

2020 became a magnet for not doing anything and attributing it to the unknown. Doing nothing is significantly easier than taking the risk either on a personal or professional level. Individuals and companies alike. This strategy can work but it is exceedingly unsustainable. When you do nothing, you should expect no results in return.

It is 2021 now with the operating environment remaining largely the same. How will you operate within these lingering constraints that were supposed to be over in a few weeks, after the election, after the new year…?

The demand for results won’t stop at any scale. Shareholders, bosses, customers and partners’ patience will ultimately run out until it is no longer viable for your brand to do nothing.

Our agency managed 53 individual events or activations in a year that felt like nothing was going on. Our creativity led us to pulling things off that were never considered previously.

Let's get back in the game together. Engage your customers, celebrate your heritage, raise up your employees, offer gratitude to your partners. What was once considered impossible may very well be attainable this year.

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Topics: Culture

Austin Schneider

Written by Austin Schneider

Austin has built his experience around the world in digital marketing, business development and client service. He loves the fast pace of working in sports business and is always excited to collaborate on new projects. An avid motorsports fan of all types, the global and exact nature of F1 is still his favorite.