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Motorsports Marketing and Sponsorship Activation Blog




Austin Schneider

Austin Schneider

Austin has built his experience around the world in digital marketing, business development and client service. He loves the fast pace of working in sports business and is always excited to collaborate on new projects. An avid motorsports fan, he says there's no feeling like being on the starting line of a Top Fuel drag race.
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Recent Posts By Austin Schneider:

What Does Sponsorship Activation Really Mean?

Posted by Austin Schneider on 3/21/19 9:41 AM

Sponsorship activation is what you do with what you own. Simple as that!

This can take many forms, but it is bringing your brand to life from things as simple as booth spaces at an event to more sophisticated programs like employee engagement initiatives, sales contests, once-in-a-lifetime experiences, and customer celebrations.

Topics: Sponsorship Activation

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Topics: Sponsorship Activation

Helping Yourself with Expertise

Posted by Austin Schneider on 3/12/19 9:28 AM

When you enter into something as specific as a motorsports sponsorship to promote your product, service or technology, it is going to pay off to consult experts before you invest any of resources. It is hard to know for sure which way is the way forward when this environment functions so much different than other platforms.

In the short run, you will be temporarily "busier" with bringing an agency partner up to speed on your objectives and projects. It takes a bit of time to onboard properly, and this can be a source of fear in starting something new.

Topics: Sports Business

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Topics: Sports Business

Here's Why You Don't Need Wins to Build Value with Sponsorship

Posted by Austin Schneider on 3/5/19 3:48 PM

Sponsorships are high profile, and therefore are highly scrutinized as part of the overall marketing strategy. Often, this will leave brands thinking that if their logo isn’t part of a winning team then the business side of their involvement isn't winning either. These two things do not have to go hand-in-hand, and by developing the right brand activation programs your sponsorship can evolve into a business or technical partnership that reaches far beyond shared logo space.

Topics: Sports Business

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Topics: Sports Business

Activating a Diverse Set of Assets

Posted by Austin Schneider on 2/5/19 10:18 AM

You are in the increasingly familiar position of doing more with less, but what do you do when you step into a new role, have a whole bunch of assets that seem unrelatable, and are not sure as to what to do with them?

Topics: Sponsorship Activation

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Topics: Sponsorship Activation

How to Make the Most of Your Event Weekend

Posted by Austin Schneider on 1/29/19 12:02 PM

While an event often only lasts a couple of days for guests and customers, we understand that event actually took months of your team's time and resources to make the magic happen. With all of that hanging in the balance, you want to go into an event as prepared as possible to maximize the marketing and business value you can build from it. A well-executed event can live on for weeks through digital content and the right follow up.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

What is Your Objective?

Posted by Austin Schneider on 1/22/19 1:13 PM

Start the New Year by zooming out from sports marketing for a moment to take a look at marketing as a whole.

The need to measure your marketing has come a long way since early advertising. The requirements to demonstrate ROI or effectiveness have only intensified for the mainstream since AdWords and other data-rich platforms have been opened up to marketers around the world in every industry.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

What Does Your Marketing Do for Your Employees?

Posted by Austin Schneider on 12/13/18 2:41 PM

Understandably so, most marketing is thought of as a way for companies to engage customers or prospective customers in order to increase sales. But what if you had a platform that would allow you to do just that, but also engage your employees?

Topics: Sponsorship Activation

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Topics: Sponsorship Activation

Sponsorship Activation Spotlight: The Motorsports Double

Posted by Austin Schneider on 12/13/18 1:45 PM

For many years, select talented professional race car drivers have done "The Double," where they race in both the Indy 500 and Coca-Cola 600 in one day. Over the years, our team has developed and presented The Motorsports Double as a sponsorship activation program that media and VIPs could also experience.

Topics: Best Practices, Sponsorship Activation

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Topics: Best Practices, Sponsorship Activation

3 Standout Technical Partnerships in Motorsports Today

Posted by Austin Schneider on 11/27/18 4:01 PM

One of the biggest reasons the world's leading brands are investing nearly $6 billion in motorsport sponsorships are for the opportunities to build rich, technical partnerships with race teams, venues and series. Not many professional sports offer such an exciting proving ground for products and innovations that benefit consumers every day.

Topics: Sports Business

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Topics: Sports Business

Saving Time and Money With Better Options to Choose From

Posted by Austin Schneider on 11/6/18 9:27 AM

Never before in history have you had more choice as a consumer or as a decision maker. Lower barriers to entry and greater access to large audiences have fueled an unprecedented expansion of options big and small. In your personal life, that means choices like clothing brands, apps to use, sparkling water flavors, movies to see, songs to listen to, books to learn from…and just about every other corner of your passions. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

 

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