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Motorsports Marketing and Sponsorship Activation Blog




Austin Schneider

Austin Schneider

Austin has built his experience around the world in digital marketing, business development and client service. He loves the fast pace of working in sports business and is always excited to collaborate on new projects. An avid motorsports fan of all types, the global and exact nature of F1 is still his favorite.
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Recent Posts By Austin Schneider:

Finding the Right Platform to Engage Your Customers

Posted by Austin Schneider on 1/27/20 8:32 AM

Sponsorship continues to prove itself beyond a logo on a jersey. In the last 10 years, the business side of sports has exploded and has opened up year-round opportunities to engage your customer base. This expanded hunt for value in sponsorship has turned these brand and team relationships into full on B2B partnerships that extend far beyond the race track.

Activate your sponsorship with a dynamic approach that engages your customer base where they are. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

To All the Brands Tired of Being Pitched

Posted by Austin Schneider on 1/21/20 12:15 PM

A lot of cold, incoming pitches are likely to be in the form of short-term or stunt-based concepts that are "turnkey" and "guaranteed for millions of impressions." The writing in these pitches is tempting to bite on because they are often written like click bait.

Topics: Marketing Strategy

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Topics: Marketing Strategy

SD Helps Launch a New Sports Car Series

Posted by Austin Schneider on 1/7/20 11:03 AM

It is no small feat to start and launch a new motorsports series. There are many stakeholders involved, the scale is massive, logistics count for a lot, and the lead time required to do it properly is usually the breaking point. If you have the team to pull it off, it sure is a beautiful thing when it all comes together. That's just what Rob Morgan has done with GT Celebration, the new class in sports car racing.

Topics: Motorsports Marketing

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Topics: Motorsports Marketing

If You Work in Logistics, Here is Why You Need to Pay Attention to Sponsorship

Posted by Austin Schneider on 12/5/19 10:48 AM

If you are an up and comer providing logistics services like freight and delivery, you might be looking for ways to tell the story of how you build value behind the scenes. Marketing your business to gain maximum visibility may seem to be a tough goal if you are not ready to embrace innovative and robust marketing strategies that have some sort of clear return.

Being involved in logistics automatically means you have more functional ways to promote your work outside of traditional media like TV and digital ads. It is also a great industry to use as an example as we break down the myths that sponsorships are not effective and no more than expensive billboards. When activated correctly, sponsorship is one of the most effective marketing platforms available.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Leverage Sponsorship to Develop Community

Posted by Austin Schneider on 11/19/19 9:21 AM

For the last 12 years, we have had the privilege of working with Officer Todd Smith and the Fuel for Success program to better the lives of young students in our communities. We have been meaning to write this for some time now and we are excited to officially share more details about the program with you. Visit our community page and learn more below.

Topics: Culture

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Topics: Culture

Logistics are the Foundation of Great Experiences

Posted by Austin Schneider on 11/12/19 9:52 AM

We believe that hosting customers, partners and employees at an entertainment or sporting event (especially when your brand is endemic to the event) is an excellent way to connect and build relationships. There are opportunities to build rapport in a non-pressurized and relaxed environment that is hard to come by during regular office hours.

Topics: Sports Business

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Topics: Sports Business

Focus on Experiences and the Content Will Follow

Posted by Austin Schneider on 11/5/19 3:02 PM

The explosion of digital platforms in the last ten years has been nothing short of remarkable. The access, reach and lowering of costs that social and digital marketing platforms have developed continue to introduce a host of opportunities for brands to engage their audiences. This has led to a slide for brands that has eroded the human elements that originally put them on the map. We believe that your marketing does not have to be 100% digital…all of the time. Here's why.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Sports Marketing EDC: Top 10

Posted by Austin Schneider on 10/31/19 2:35 PM

We travel a lot at SD to carry out our work. Our team is scheduled to cover over 130 projects around North America this year (with a couple in Europe also). So let’s say that we have taken this whole “flexible workspace” movement quite seriously. In the last two weeks I have gone from Denver to Italy to Texas to support our clients at different events.

Since this is not exactly your typical 9-5, I thought it would be fun to lay out my EDC (essential daily carry) for working in sports marketing. Let's go!

Topics: Culture

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Topics: Culture

On the Value of Zooming Out

Posted by Austin Schneider on 10/22/19 10:26 AM

I have been asking myself this question a lot lately. Our world is increasingly detail-heavy where the smallest things can make the biggest difference. These things are important, and for me personally, mean a lot. I have to catch myself and zoom out to make sure the detailed work I am focusing on still is tied into the larger picture, the original or changing objectives, etc.

Topics: Culture

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Topics: Culture

Updating Expectations in Sports Marketing and Sponsorship

Posted by Austin Schneider on 10/3/19 3:07 PM

The sponsorship world has gotten more and more scrutinized at the same time that competition within sports has never been more fierce. This has created a necessary dynamic for teams, series and venues to be extremely diligent with how they spend their time and money.

Often that plays out to a service-heavy sales and acquisition process for new sponsorship where you may feel very well looked-after, followed by a sometimes tricky “stage 2” where you want to start building and activating.

Topics: Sports Business

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Topics: Sports Business

 

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