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Motorsports Marketing and Sponsorship Activation Blog




Austin Schneider

Austin Schneider

Austin has built his experience around the world in digital marketing, business development and client service. He loves the fast pace of working in sports business and is always excited to collaborate on new projects. An avid motorsports fan of all types, the global and exact nature of F1 is still his favorite.
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Recent Posts By Austin Schneider:

SD Featured on BlackBook Motorsport: Getting ROI from Your Sponsorships

Posted by Austin Schneider on 9/7/21 9:42 AM

We are a sports marketing and creative agency based in Charlotte, NC and Denver, CO. We seek to be an organic extension of your sales and marketing teams with a special focus on sponsorship activation. At our core, we represent brands that sponsor various properties across motorsports. We also help properties modernize their offerings so that they are best positioned to connect with what sponsors require. We believe that agreeing to sponsor a particular team, driver, series, or venue is only the first step and cannot generate the maximum return on that investment.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

Maximizing Motorsports Sponsorship

Posted by Austin Schneider on 8/31/21 1:22 PM

From events to teams to entire racing series, there are many ways for your brand to leverage this platform as part of your marketing strategy. You know what they say, “there’s strength in numbers,” and being partnered with a motorsports property can be incredibly beneficial to your brand - even if that means hooking into an iRacing event. Heightened visibility, increased sales, differentiation and unique assets make this one of the most exciting platforms to be involved with. It is a different world, so there are some things to consider before heading in.

Topics: Marketing Strategy

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Topics: Marketing Strategy

3 Questions to Ask of Your Sponsorship Program

Posted by Austin Schneider on 8/10/21 8:32 AM

Ends of quarters, ends of event seasons and other "ends of" are fitting times to review your suite of partnerships to make sure you are making the most out of new and ever-changing assets. It also can provide a window to consult with an objective third party that will be able to identify opportunities and hang-ups more efficiently. To get you started, let these three questions guide you toward a more productive and value-based sponsorship program.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

What Comes After a Major Event You Sponsor

Posted by Austin Schneider on 8/3/21 10:42 AM

A lot of the work we do revolves some of the world's most well-attended and watched events from the Formula 1 Canadian Grand Prix in Montreal to IndyCar's Indianapolis 500. All eyes are on during the event, and you have heard us chat about what the lead up to an event is like, but what about what happens right after a major event that your brand is sponsoring?

Topics: Sponsorship Activation

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Topics: Sponsorship Activation

Finding the Right Platform to Engage Your Customers

Posted by Austin Schneider on 7/20/21 8:32 AM

Sponsorship continues to prove itself beyond a logo on a car. In the last 10 years, the business side of sports has exploded and has opened up year-round opportunities to engage your customer base. This expanded hunt for value in sponsorship has turned these brand and team relationships into full-on B2B partnerships that extend far beyond the race track.

Activate your sponsorship with a dynamic approach that engages your customer base where they are. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

To All the Brands Tired of Being Pitched

Posted by Austin Schneider on 7/13/21 12:15 PM

A lot of cold, incoming pitches are likely to be in the form of short-term or stunt-based concepts that are "turnkey" and "guaranteed for millions of impressions." The writing in these pitches is tempting to bite on because they are often written like click bait.

Topics: Marketing Strategy

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Topics: Marketing Strategy

If You Work in Logistics, Here is Why You Need to Pay Attention to Sponsorship

Posted by Austin Schneider on 6/29/21 10:48 AM

If you provide logistics services like freight and delivery, you might be looking for ways to tell the story of how you build value behind the scenes. Marketing your business to gain maximum visibility may seem to be a tough goal if you are not ready to embrace innovative and robust marketing strategies that have some sort of clear return.

Being involved in logistics automatically means you have more functional ways to promote your work outside of traditional media like TV and digital ads. It is also a great industry to use as an example as we break down the myths that sponsorships are not effective and no more than expensive billboards. When activated correctly, sponsorship is one of the most effective marketing platforms available.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Saving Time and Money With Better Options to Choose From

Posted by Austin Schneider on 6/22/21 1:14 PM

Never before in history have you had more choice as a consumer or as a decision maker. Lower barriers to entry and greater access to large audiences have fueled an unprecedented expansion of options big and small. In your personal life, that means choices like clothing brands, apps to use, sparkling water flavors, movies to see, songs to listen to, books to learn from…and just about every other corner of your passions. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

Focus on Real Experiences and the Content Will Follow

Posted by Austin Schneider on 6/8/21 3:02 PM

The explosion of digital and virtual engagements in the last year has been nothing short of remarkable. A lot of these technologies being used have been in place for many years, but the lack of in-person events and the cancelation of so many programs has led to forced adoption. At first, people thought that virtual programs could wholly replace the real experience.

The cost savings were adored, the lack of travel was appealing. However, after a long year of exclusively virtual programs we all began to grow weary of another Zoom meet & greet, another virtual "experience."

We expect to keep some of the best parts virtual programs had to offer as we move forward but we have found that the best activations ultimately come from real experiences for your partners, customers and employees.  

Topics: Marketing Strategy

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Topics: Marketing Strategy

The New Expectations with Sponsorship and Sports Marketing

Posted by Austin Schneider on 4/27/21 3:07 PM

The sponsorship world has gotten more and more scrutinized while competition within sports has never been more fierce. This has created a necessary dynamic for teams, series, and venues to be extremely diligent in spending their time and money.

Often that plays out to a service-heavy sales and acquisition process for new sponsorship where you may feel very well looked after, followed by a sometimes tricky “stage 2” where you want to start building and activating. 

Topics: Sports Business

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Topics: Sports Business