FEED

Motorsports Marketing and Sponsorship Activation Blog




Austin Schneider

Austin Schneider

Austin has built his experience around the world in digital marketing, business development and client service. He loves the fast pace of working in sports business and is always excited to collaborate on new projects. An avid motorsports fan, he says there's no feeling like being on the starting line of a Top Fuel drag race.
Find me on:

Recent Posts By Austin Schneider:

How is Your Brand Activating eSports?

Posted by Austin Schneider on 6/18/19 3:06 PM

Marketing has expanded in new and exciting ways. Even at the core, marketing has changed. It is not just about selling a product but also providing a compelling experience. When it comes to sports, the marketing strategies are in a constant state of flux - traditional ideas are changing rapidly and new ideas are showing great signs of promise and progress.

Especially in motorsports, eSports is one of these new verticals that can’t be missed.

Topics: Motorsports Marketing

Read More

Topics: Motorsports Marketing

3 Foundations to Building Your Brand in Motorsports

Posted by Austin Schneider on 6/11/19 11:44 AM

In an ever-evolving marketplace, we are continually assessing and realigning your activation strategy as necessary to ensure steady growth with your sponsorship program. Sponsorship gets a bad connotation for not being effective and left just as a brand or ego play. It still happens but it is something we are actively working against by proving unique value that can only be found through the right partnerships. It’s our focus to demonstrate how much engagement you can gain from a sponsorship when you approach it with a few foundations.

Read More

What It's Like Activating the Biggest Race in the World

Posted by Austin Schneider on 5/29/19 4:11 PM

The 103rd Running of the Indianapolis 500 has had us on the edge of our seats for nearly the whole month of May. The 30 days of anticipation building to the event is certainly what makes it special for fans and competitors alike. It's one thing to watch it all unfold on TV, but it is a completely different experience to be there.

I was lucky enough to be there for the event and I wanted to let you in behind-the-scenes a bit to show you how it all looked like from the eyes of our team.

Read More

If You Work in Logistics, Here is Why You Need to Pay Attention to Sponsorship

Posted by Austin Schneider on 4/30/19 10:48 AM

If you are an up and comer providing logistics services like freight and delivery, you might be looking for ways to tell the story of how you build value behind the scenes. Marketing your business to gain maximum visibility may seem to be a tough goal if you are not ready to embrace innovative and robust marketing strategies that have some sort of clear return.

Being involved in logistics automatically means you have more functional ways to promote your work outside of traditional media like TV and digital ads. It is also a great industry to use as an example as we break down the myths that sponsorships are not effective and no more than expensive billboards. When activated correctly, sponsorship is one of the most effective marketing platforms available.

Topics: Marketing Strategy

Read More

Topics: Marketing Strategy

Engaging Millennials Through Motorsport

Posted by Austin Schneider on 4/16/19 9:03 AM

One of the top questions we field from our clients relates to appealing to a younger demographic. It isn't just us, as the shift for many years has been about attracting millennials and keeping them engaged and it has become a top priority for marketing teams as they continue to set goals. We are seeing companies make dramatic changes in effort to serve a new set of consumer behaviors made possible by higher connection, new technologies and faster pace. It seems the way forward is composed of two opposite approaches: improved digital work and unique experiences.

Read More

What Does Sponsorship Activation Really Mean?

Posted by Austin Schneider on 3/21/19 9:41 AM

Sponsorship activation is what you do with what you own. Simple as that!

This can take many forms, but it is bringing your brand to life from things as simple as booth spaces at an event to more sophisticated programs like employee engagement initiatives, sales contests, once-in-a-lifetime experiences, and customer celebrations.

Topics: Sponsorship Activation

Read More

Topics: Sponsorship Activation

Helping Yourself with Expertise

Posted by Austin Schneider on 3/12/19 9:28 AM

When you enter into something as specific as a motorsports sponsorship to promote your product, service or technology, it is going to pay off to consult experts before you invest any of resources. It is hard to know for sure which way is the way forward when this environment functions so much different than other platforms.

In the short run, you will be temporarily "busier" with bringing an agency partner up to speed on your objectives and projects. It takes a bit of time to onboard properly, and this can be a source of fear in starting something new.

Topics: Sports Business

Read More

Topics: Sports Business

Here's Why You Don't Need Wins to Build Value with Sponsorship

Posted by Austin Schneider on 3/5/19 3:48 PM

Sponsorships are high profile, and therefore are highly scrutinized as part of the overall marketing strategy. Often, this will leave brands thinking that if their logo isn’t part of a winning team then the business side of their involvement isn't winning either. These two things do not have to go hand-in-hand, and by developing the right brand activation programs your sponsorship can evolve into a business or technical partnership that reaches far beyond shared logo space.

Topics: Sports Business

Read More

Topics: Sports Business

Activating a Diverse Set of Assets

Posted by Austin Schneider on 2/5/19 10:18 AM

You are in the increasingly familiar position of doing more with less, but what do you do when you step into a new role, have a whole bunch of assets that seem unrelatable, and are not sure as to what to do with them?

Topics: Sponsorship Activation

Read More

Topics: Sponsorship Activation

How to Make the Most of Your Event Weekend

Posted by Austin Schneider on 1/29/19 12:02 PM

While an event often only lasts a couple of days for guests and customers, we understand that event actually took months of your team's time and resources to make the magic happen. With all of that hanging in the balance, you want to go into an event as prepared as possible to maximize the marketing and business value you can build from it. A well-executed event can live on for weeks through digital content and the right follow up.

Topics: Best Practices, Sponsorship ROI

Read More

Topics: Best Practices, Sponsorship ROI

 

Ready to move into the fast lane?

We are excited to talk shop with you, from answering a few questions to sketching out a full sponsorship activation strategy.

Let's Connect

We've Done It for Them

shell
pennzoil
quaker-state
rotella
811
gumout
best-western
johns-manville
sony
exide-technologies
rain-x
Access Our Network