FEED

Motorsports Marketing and Sponsorship Activation Blog




Austin Schneider

Austin Schneider

Austin has built his experience around the world in digital marketing, business development and client service. He loves the fast pace of working in sports business and is always excited to collaborate on new projects. An avid motorsports fan, he says there's no feeling like being on the starting line of a Top Fuel drag race.
Find me on:

Recent Posts By Austin Schneider:

What Does Your Marketing Do for Your Employees?

Posted by Austin Schneider on 12/13/18 2:41 PM

Understandably so, most marketing is thought of as a way for companies to engage customers or prospective customers in order to increase sales. But what if you had a platform that would allow you to do just that, but also engage your employees?

Topics: Sponsorship Activation

Read More

Topics: Sponsorship Activation

Sponsorship Activation Spotlight: The Motorsports Double

Posted by Austin Schneider on 12/13/18 1:45 PM

For many years, select talented professional race car drivers have done "The Double," where they race in both the Indy 500 and Coca-Cola 600 in one day. Over the years, our team has developed and presented The Motorsports Double as a sponsorship activation program that media and VIPs could also experience.

Topics: Sponsorship Activation, Best Practices

Read More

Topics: Sponsorship Activation, Best Practices

3 Standout Technical Partnerships in Motorsports Today

Posted by Austin Schneider on 11/27/18 4:01 PM

One of the biggest reasons the world's leading brands are investing nearly $6 billion in motorsport sponsorships are for the opportunities to build rich, technical partnerships with race teams, venues and series. Not many professional sports offer such an exciting proving ground for products and innovations that benefit consumers every day.

Topics: Sports Business

Read More

Topics: Sports Business

Saving Time and Money With Better Options to Choose From

Posted by Austin Schneider on 11/6/18 9:27 AM

Never before in history have you had more choice as a consumer or as a decision maker. Lower barriers to entry and greater access to large audiences have fueled an unprecedented expansion of options big and small. In your personal life, that means choices like clothing brands, apps to use, sparkling water flavors, movies to see, songs to listen to, books to learn from…and just about every other corner of your passions. 

Topics: Marketing Strategy

Read More

Topics: Marketing Strategy

Realigning Expectations in Sports Marketing and Sponsorship

Posted by Austin Schneider on 10/16/18 9:44 AM

The sponsorship world has gotten more and more scrutinized at the same time that competition within sports has never been more fierce. This has created a necessary dynamic for teams, series and venues to be extremely diligent with how they spend their time and money. Often that plays out to a service-heavy sales and acquisition process for new sponsorship where you may feel very well looked-after, followed by a sometimes tricky “stage 2” where you want to start building and activating.

Topics: Sports Business

Read More

Topics: Sports Business

Balancing Digital vs. Experiential

Posted by Austin Schneider on 10/9/18 1:59 PM

The explosion of digital platforms in the last ten years has been nothing short of remarkable. The access, reach and lowering of costs that social and digital marketing platforms have developed continue to introduce a host of opportunities for brands to engage their audiences. This has led to a slide for brands that has eroded the human elements that originally put them on the map. We believe that your marketing does not have to be digital…all of the time. Here's why.

Topics: Marketing Strategy

Read More

Topics: Marketing Strategy

How Often Do You Zoom Out?

Posted by Austin Schneider on 9/12/18 1:26 PM

I have been asking myself this question a lot lately. Our world is increasingly detail-heavy where the smallest things can make the biggest difference. These things are important, and for me personally, mean a lot. I have to catch myself and zoom out to make sure the detailed work I am focusing on still is tied into the larger picture, the original or changing objectives, etc.

Topics: Culture

Read More

Topics: Culture

Build Business Value With Your Showcar Program

Posted by Austin Schneider on 8/7/18 8:54 AM

An effective and sustainable way to activate your motorsports sponsorship and engage with your audience is through the use of a strategic showcar program. No longer are the teams people who transport a car to an event, set up some chairs, and endure the day. We have expanded this more traditional program for our clients by integrating them into a larger marketing mix, now leveraging them as Experiential Marketing & Merchandising Teams (EMTs).

Topics: Sponsorship Activation

Read More

Topics: Sponsorship Activation

The Underrated Ingredient to Sports Marketing Success

Posted by Austin Schneider on 7/31/18 9:44 AM

Many factors make a marketing campaign program successful. There are also a handful of elements your team needs to look out for that can slow down your progress. One of the most under-the-radar factors that will sink a campaign before it even gets off the ground is a lack of internal communication.

Topics: Motorsports Marketing, Sponsorship ROI

Read More

Topics: Motorsports Marketing, Sponsorship ROI

Enhance Your Customer Engagement and Company Culture

Posted by Austin Schneider on 7/11/18 1:55 PM

When you are looking for marketing opportunities that are authentic and fresh, give motorsports a closer look. Things like unique viewing spaces, once-in-a-lifetime experiences, and special access are what really blow the mind of your guests. As a sponsor, your guests can be anyone from leading customers to high-producing employees. With the right sponsorship activation, your logo on the track or car often becomes the smallest asset in the mix

Topics: Sponsorship Activation

Read More

Topics: Sponsorship Activation

 

Ready to Move Into the Fast Lane?

We are excited to talk shop with you, from answering a few questions to sketching out a full sponsorship activation strategy.

Let's Connect

We've Done It for Them

shell
pennzoil
quaker-state
rotella
811
gumout
best-western
johns-manville
sony
exide-technologies
rain-x
Access Our Network