FEED

Motorsports Marketing and Sponsorship Activation Blog




Mallory Benson

Mallory Benson

Mallory is a Senior Account Executive at Sport Dimensions. With over eight years of global sports marketing operations experience, she’s played an active role in agency work including Formula E, Global Rallycross, and X-Games. She also loves spending time with her dog, Jordy (yes, named after Jordy Nelson from the Packers).
Find me on:

Recent Posts By Mallory Benson:

Top 3 Ways Ambassador Relationships Can Increase Sponsorship ROI

Posted by Mallory Benson on 3/9/21 1:49 PM

Influencer marketing is a category of marketing that focuses on using celebrities or key leaders to drive a brand’s message. It is a tier of social media that utilizes influencers for endorsements and product mentions. Social content creators with niche audiences can add a lot of value to a brand that traditional marketing doesn’t instantly offer. Yet another area of marketing rapidly changing, we have found a new dimension to these arrangements is to look further than influencers and build ambassadors.

Topics: Sponsorship ROI

Read More

Topics: Sponsorship ROI