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Motorsports Marketing and Sponsorship Activation Blog




Ron Schneider

Ron Schneider

As the founder of Sport Dimensions, Ron has worked on the technical, agency and commercial sides of the motorsports business for over two decades. A native of suburban Chicago, Illinois, Ron was brought up around cars and racing. His family’s farm was a hot spot for local hot-rodders and the place he learned and earned his love for all things automotive.
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Recent Posts By Ron Schneider:

5 Common Pitfalls of Sponsorship Programs

Posted by Ron Schneider on 12/6/18 2:10 PM

Over 30 years of experience in sponsorship activation has exposed us to a wide range of projects. We have seen it all...from massive budgets and high-profile reach in multiple sports, to targeted, grassroots growth. We have also seen plenty of "honeymoon programs" where initial foundations fall short, and we are out to change that. Take a look at the 5 most common pitfalls we see in sponsorship so you can avoid them.

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The Many Ways Motorsports Improves Your Life

Posted by Ron Schneider on 11/27/18 4:06 PM

Even if you don’t realize it, chances are you have benefited from the technical partnerships that exist throughout motorsports in more ways than one. Sports cars in series like IMSA are the closest thing to real world driving and automotive application of technologies that all drivers experience. Learn the various ways the work put in on the track translates to consumer benefits on the road.

Topics: Culture

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Topics: Culture

3 Ideas to Start in Motorsports Marketing

Posted by Ron Schneider on 7/25/18 2:56 PM

Many see involvement in motorsports automatically carrying a heavy price tag and in some cases, motorsports marketing can indeed be expensive. However, there are strategic ways to benefit from the performance attributes of motorsports involvement at a lower cost that translates to massive value for your brand. 

Topics: Best Practices, Marketing Strategy, Sponsorship Activation

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Topics: Best Practices, Marketing Strategy, Sponsorship Activation

Motorsports Sponsorship ROI Simplified

Posted by Ron Schneider on 7/25/18 7:47 AM

Before you get into the mechanics of where your budget should go, there are a few things you need to know to get the most out of a motorsports sponsorship. With this dynamic platform, the price of the property is only the price to enter. Don't expect a whirlwind of ROI to come in if you don't put forth proper activation budget.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

Your Heritage is Who You are Today

Posted by Ron Schneider on 7/24/18 12:31 PM

Your brand's heritage is an invaluable asset that your marketing team already has access to. Thinking back to the beginning of your brand, this journey will illustrate all that you have done, created and produced over years of building. Your past is storytelling that no other competitor can duplicate and that no amount of money can purchase.

Topics: Culture

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Topics: Culture

Don't Let These 3 Things Happen to Your Sponsorship Program

Posted by Ron Schneider on 7/19/18 7:17 AM

Properties have come a long way in their sponsorship support and servicing as the relationships continue to evolve into more technical partnerships. They understand that come renewal time, they must deliver the value the sponsor needs in order to continue the relationship. Our agency has noticed there can still be a gap in this relationships, and here are some things to consider when your brand decides not to consult expertise beforehand.

Topics: Sponsorship ROI, Best Practices

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Topics: Sponsorship ROI, Best Practices

How Does Sponsorship Work With Your Marketing Strategy?

Posted by Ron Schneider on 6/27/18 1:21 PM

Your marketing strategy is likely comprised of various campaigns and platforms to reach and engage your target audience. We have seen how an explosion of digital and social media has shifted the landscape for brands. Ads are being skipped at record pace, and various types of advertising have become noisyThis behavioral change has led to a rise in the importance of live entertainment for brands to engage their consumers in.

Topics: Marketing Strategy, Sponsorship Activation

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Topics: Marketing Strategy, Sponsorship Activation

4 Keys to the Motorsports Marketing Value Equation

Posted by Ron Schneider on 4/6/18 4:21 PM

No matter where your brand is investing marketing dollars, the value you get back is a priority. For different forms of marketing, there are different value equations. In motorsports marketing, the value equation involves four primary stakeholders: fans, sponsors, teams, and series. Each different channel will function differently, but they all need to work together to maintain a sustainable balance.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

BMW Oktoberfest: Your Dream Audience, All in One Place

Posted by Ron Schneider on 10/31/17 4:02 PM

A great way to connect your brand with enthusiasts is through grassroots programs, local clubs and gatherings. Although year-round benefits are plentiful, the annual conventions are really something special. This week is the 48th BMW Car Club of America Oktoberfest in New Orleans, their annual convention and gathering of the membership to celebrate all things BMW.

Topics: Best Practices, Sponsorship Activation

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Topics: Best Practices, Sponsorship Activation

Sponsorship Activation Spotlight: Enthusiast Groups and Conventions

Posted by Ron Schneider on 5/2/17 1:06 PM

Over the years, we have identified that enthusiast groups and conventions are rich opportunities for sponsorship activation. By aligning your brand with meet ups filled with such passion, your brand is in a great spot to generate genuine and organic engagement among your target audience.

Topics: Best Practices, Sponsorship Activation

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Topics: Best Practices, Sponsorship Activation

 

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