FEED

Motorsports Marketing and Sponsorship Activation Blog




Team SD

Team SD

Leveraging a wide range of experience in sports marketing and sponsorship activation, our team is always looking to add value. We love collaborating with each other and we write together with you in mind.
Find me on:

Recent Posts By Team SD:

Update Your Marketing Strategy with the Right Asset Mix

Posted by Team SD on 10/27/20 12:54 PM

The world of motorsports marketing is a dynamic, exciting and unique place for your brand to thrive in. You have the opportunity to engage customers, employees and partners through integrated programs across a suite of available assets. We see a lot of brands go all-in to one particular property thinking it is the most convenient option, but it doesn't always produce the best results. When you activate a diverse set of assets, your ROI begins building while remaining flexible to the marketplace.

Topics: Sponsorship ROI

Read More

Topics: Sponsorship ROI

When Should You Consider an Agency?

Posted by Team SD on 10/12/20 10:31 AM

With so much information readily available online to consult about sponsorship strategy, brands sometimes ask us "Why do we need to hire an agency?" They wonder why they cannot just go to a property looking for sponsors and deal with them directly without representation or rather hire internally to manage everything. Both are viable options in the short term and in some cases may feel more cost-efficient. Our experience has shown that over a longer term and with more sophisticated operations, you may want to consider an agency partner to help you excel in what is an increasingly unique environment.

Inc. Magazine has done a feature going into more detail about how this relationship works. To expand, we will look into 6 specific ways an agency can provide immediate value to your program and team.

Topics: Motorsports Marketing

Read More

Topics: Motorsports Marketing

7 Mistakes You Might Be Making with Your Sponsorship Program

Posted by Team SD on 9/29/20 10:16 AM

As sponsorship continues to evolve and assume a more complex status for marketing teams, companies need to deploy focused strategies to make the most out of their investments. Unfortunately, many brands struggle to identify an appropriate sponsorship program that would generate significant value, or they fail to develop ideas to utilize their sponsorship properties effectively. If you are set to get involved in sponsorship, there are some common strategy-gaps to identify that might reduce the impact of your program.

Topics: Sponsorship ROI

Read More

Topics: Sponsorship ROI

Looking Back on 25 Years...and Getting Excited for the Next 25

Posted by Team SD on 9/22/20 2:03 PM

Tell us how you started SD.

In short? Great timing. I was working with another agency that sold in the associate Shell sponsorship programs with Joe Gibbs and Team Rahal. After a few years, the IndyCar program was doing very well and grew into a primary sponsorship for the 1996 season. At this point, Shell was done buying and realized they needed to heavily activate their investment to ensure ROI. Shell asked if I could work with Team Rahal to manage the activation and customer needs of our new primary sponsorship of Bryan Herta. Of course, I said yes! Sport Dimensions was officially born in November of 1995.

Topics: Culture

Read More

Topics: Culture

Access B2B Value through Motorsports Marketing

Posted by Team SD on 9/8/20 9:40 AM

In motorsports, the drop of the green flag means go...and go fast. All of that action on the track is compelling for entertainment purposes but what everyone does not see is the action that happens off-track among sponsors and strategic B2B relationships. While sponsorships can cost brands millions of dollars to access the platform, a lot of that "cost" is considered an investment for business development and growth.

Topics: Motorsports Marketing

Read More

Topics: Motorsports Marketing

SD 360 Industry

Posted by Team SD on 8/4/20 8:16 AM

Sport Dimensions was founded 25 years ago in 1995. We have seen a lot. We have learned a lot. Mostly, we have grown a lot in that quarter-century stint. We look back on some remarkable work pulled off in impossible scenarios of constrained resources, relentless third-party pressures and an always-changing marketplace. Our evolution has been iterative and constant.

A lot of what has defined us through that time, however, is what we have not done and the choices we have made that have kept us on track. We haven't deviated from expertise. We haven't gone global and opened expensive offices all over the place. We haven't sold to a large parent organization, which is increasingly and shockingly rare for agencies these days. We haven't taken outside investment from parties that may influence how we choose to serve our clients.

Topics: Foundations

Read More

Topics: Foundations

Thank You, Photographers

Posted by Team SD on 7/21/20 1:15 PM

Motorsports series around the world generate some of the most thrilling and dramatic moments in all of sports. Spectacular finishes and inch by inch battles showcase immense talent.

Less talked about is the behind the scenes work of the men and women that capture these moments for us to enjoy. With events being cancelled, or held without fans, some of the world's best independent photographers have been given a very difficult time.

Topics: Culture

Read More

Topics: Culture

The Top 5 Questions We Get Asked About Motorsport Marketing

Posted by Team SD on 7/7/20 9:38 AM

Motorsports is an exciting, effective, and fast-paced world to bring your brand to life. With many opportunities to take advantage of, onsite and offsite, a successful program requires some planning. There are some key questions here to get you started, followed up by a link to the ultimate guide to motorsports marketing, a place for you to pick up the fundamentals.

Topics: Motorsports Marketing

Read More

Topics: Motorsports Marketing

Sports Business 101: What You Need to Know

Posted by Team SD on 6/2/20 10:03 AM

The first thing that you need to know is that the business of sport starts in the marketing department of your company. Often, that is where the decisions are made when brands mix in with sports, but it does not (and probably should not) end there. We are going to explore the tactics, mechanics, and strategies of today’s leaders in sports business and gain an understanding of how you too can leverage this dynamic platform to better your business.

During our time together here, we will crunch some definitions, bust some myths, define some jargon and get you to a place to be dangerous the next time a team or venue approaches you for sponsorship.

Topics: Sports Business, Foundations

Read More

Topics: Sports Business, Foundations

4 Pillars of Sponsorship Value

Posted by Team SD on 5/13/20 2:27 PM

We have seen the marketplace adapt to many shifts through the last 25 years across our work in different series, sports, brands and partners. Now more than ever, these essential pillars of value are shining through the more mainstream vanities such as views, attendee counts, and impressions. 

You will find new and fresh value when your organization limits the inbound noise to focus on these core principles. These principles have been distilled down to their most essential form so you can get right to it.

Topics: Sponsorship ROI

Read More

Topics: Sponsorship ROI