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Motorsports Marketing and Sponsorship Activation Blog




Team SD

Team SD

Leveraging a wide range of experience in sports marketing and sponsorship activation, our team is always looking to add value. We love collaborating with each other and we write together with you in mind.
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Recent Posts By Team SD:

A Tale of Two Agencies

Posted by Team SD on 12/7/21 11:28 AM

Sometimes the biggest challenge of getting started with a new project is fighting the unknown. When you don't know what you need, you don't know how to get started. This can be especially frustrating for the different parties in sports marketing that come together to make the whole environment work. Fortunately, there are plenty of resources to support your brand and maximize the opportunities to succeed.

We have outlined the differences to provide some guidance on the value two different types of agencies can bring.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

Field of Dreams

Posted by Team SD on 12/1/21 11:32 AM

We were thinking back on some of our favorite moments this year and one example kept coming up. The MLB's Field of Dreams game and recreation. We believe in the creative uses of your property to tell stories, enlighten audiences and engage business. While most of our time is spent activating motorsports, we thought this project was exemplary and deserved another look.

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The Impossible Route: How a Viral Cycling Challenge Built New Business Materials in Less Than One Week

Posted by Team SD on 11/17/21 8:17 AM

The Impossible Route is an inspirational, ambitious and beautiful cycling documentary that is unbelievable until you watch the actual episodes yourself. What started as a personal challenge between two highly capable cyclists is now a growing community-based movement. The program had amazing content and millions of engaged viewers but did not yet have a polished set of B2B materials to share the story with prospective clients. From introduction to first pitch, we built the organization's new materials in one week.

Topics: Best Practices

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Topics: Best Practices

Building ROI With What You Already Own

Posted by Team SD on 11/9/21 1:33 PM

Your first couple of months and years as a new sponsor will introduce you to the most significant sources of ROI that you can gain from the partnership. It is essential to activate these sources as well as they serve as the foundation of your program. But what happens when you are ready to introduce a bit more sophistication into your program?

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

Experiences First, Content Later

Posted by Team SD on 10/5/21 2:24 PM

The demand for digital content and engagement is massive. Brands want content that their audience relates to and for a good reason - it is incredibly effective. No matter how much the digital side of things are expanding, we believe the human and in-person things  need  to develop at least as much to keep up. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

Recovering Lost Value

Posted by Team SD on 9/28/21 10:54 AM

The last 18 months of alternate realities have made brands question the effectiveness and resilience of their investments across all forms of business. Still, for some reason, marketing is the first cut when times become uncertain. This has opened up some gaps in traditional approaches to sponsorship - which at one point relied solely on "butts in seats."

Topics: Sports Business

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Topics: Sports Business

Unofficial Advice for Those Seeking New Sponsorship

Posted by Team SD on 9/21/21 11:41 AM

We are often asked if our agency is responsible for selling news sponsorships on behalf of teams, drivers and other properties. While there are some excellent agencies in this world that do just that, we are emphatically focused on representing sponsors to make sure they gain the most value possible out of their investment. 

Topics: Sports Business

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Topics: Sports Business

What Do These Brands Have in Common?

Posted by Team SD on 9/9/21 11:13 AM

"These" brands may refer to any of your competitors, any of the vendors you buy from, or any of the brands that you look up to. A group of brands with something in common.

It refers to the other brands that have also chosen to invest in a particular driver, series, venue or team with you. If your brand is sponsoring a property, who else is there with you? What brands do you share space with?

Topics: Motorsports Marketing

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Topics: Motorsports Marketing

6 Things an Activation Agency Can Do for Your Business

Posted by Team SD on 8/24/21 10:31 AM

With so much information readily available online to consult about sponsorship strategy, brands sometimes ask us "Why do we need to hire an agency?" They wonder why they cannot just go to a property looking for sponsors and deal with them directly without representation or rather hire internally to manage everything. Both are viable options in the short term and in some cases may feel more cost-efficient. Our experience has shown that over a longer term and with more sophisticated operations, you may want to consider an activation agency to help you excel in what is an increasingly unique environment.

Inc. Magazine has done a feature going into more detail about how this relationship works. To expand, we will look into 6 specific ways an agency can provide immediate value to your program and team.

Topics: Motorsports Marketing

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Topics: Motorsports Marketing

4 Pillars of Sponsorship Value

Posted by Team SD on 8/17/21 2:45 PM

We have seen the marketplace adapt to many shifts across our work in different series, sports, brands and partners. Now more than ever, these essential pillars of value are shining through the more mainstream vanities such as views, attendee counts, and impressions. 

You will find new and fresh value when your organization limits the inbound noise to focus on these core principles. These principles have been distilled down to their most essential form so you can get right to it.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI