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Motorsports Marketing and Sponsorship Activation Blog




Todd Stonis

Todd Stonis

Todd Stonis brings more than a decade of client-side marketing experience to Sport Dimensions, where he develops strategy and oversees sponsor activation for a variety of clients including Shell, Pennzoil and Quaker State. He also spearheads the Shell Eco-marathon Americas collegiate fuel efficiency competition.
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Recent Posts By Todd Stonis:

Marketing on Big Stages and Small

Posted by Todd Stonis on 9/17/19 11:07 AM

It is refreshing to see brands grow their involvement in a sport from a small promotion all the way to the point where they are owning and operating their own teams and unlocking unique brand building opportunities.

To understand what works exactly right for your brand, we encourage you to start small with your investment, experiment with different activation strategies, analyze results, and continually align investment to where you are seeing the results. This will help prevent expensive and high profile pitfalls that often are seen in sports marketing.

Topics: Sponsorship Activation

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Topics: Sponsorship Activation

Sponsorship Activation Spotlight: Heritage

Posted by Todd Stonis on 9/3/19 10:12 AM

Every year on Labor Day Weekend in the US, NASCAR hosts the now famous throwback weekend in Darlington, South Carolina. The sport has embraced this concept to bring the most memorable moments from its storied past back to life. It also gives teams and sponsors a chance to do something we regularly encourage marketing teams to do - celebrate heritage. Heritage is something your competitors can never replicate from your brand and its something unique to you.

Topics: Sponsorship Activation

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Topics: Sponsorship Activation

Build ROI Through the Details

Posted by Todd Stonis on 2/11/19 7:37 AM

Remember when we tried to do our best? To "exceed expectations?" Nowadays, as Cubs manager Joe Maddon famously coined, it seems we just “try not to suck.” In this hyper-connected, over-stimulated, fast-paced world, we have everything at our fingertips at the same time that the overall standards have been lowered. Consumers are increasingly receiving mediocre results, service, quality, value and ROI no matter the line of work they are in.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Why We Focus on Experiential Marketing

Posted by Todd Stonis on 12/12/18 7:40 AM

Providing memorable experiences to fans and customers makes your brand genuine to engage with. Traditional broadcast ads can be remarkably expensive when just run on their own, and leave a distance between your brand and your audience. Here's how you can build out experiential programs as a major piece of your overall marketing strategy.

Topics: Marketing Strategy

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Topics: Marketing Strategy

How to Align Your Marketing Strategy with the Right Platform

Posted by Todd Stonis on 11/8/18 2:31 PM

When you invest in any type of marketing program, zooming out to understand the full scope of what you can do with it right from the start can be extremely valuable. While running digital ads and accessing traditional media still plays an important role, sponsorship brings your brand to life and gives you access to an entirely new platform. You just need to make sure it is the right one for your brand.

Topics: Marketing Strategy

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Topics: Marketing Strategy

So Many Marketing Opportunities for Your Brand...Why Sponsorship?

Posted by Todd Stonis on 11/14/17 11:22 AM

The short answer is because sponsorship is a full alternative to traditional media marketing and a platform where consumers are receptive to hearing your message. The data points to how motorsports, and also emerging sports, score much higher than the average messaging engagement figures captured by SportsBusiness Journal in their annual online survey.

Topics: Sports Business, Motorsports Marketing

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Topics: Sports Business, Motorsports Marketing

 

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