Motorsports Marketing and Sponsorship Activation Blog

Leverage Sponsorship to Develop Community

11/19/19 9:21 AM

For the last 12 years, we have had the privilege of working with Officer Todd Smith and the Fuel for Success program to better the lives of young students in our communities. We have been meaning to write this for some time now and we are excited to officially share more details about the program with you. Visit our new community page and learn more below.

About Fuel for Success

Todd Smith is a police officer by trade at the Colton (California) Police Department, now serving at a local high school and as the President of the program. Todd founded Fuel for Success after attending a NASCAR race in 2007 at Auto Club Speedway, an experience that compelled him to start a youth program centered around the NASCAR community.

Fuel for Success has several law enforcement agencies throughout the United States working together with young Americans. The program strives to give students meaningful experiences around the United States centered around mentorship, education and recreation. Whether at a professional motorsports event on the weekend or at a sanctioned event at their school, student's self-esteem and self-confidence are raised by the positive influence of the team.

He has dedicated himself to serving young lives all across the country and continues to seek unique ways to integrate local leadership with young students.


We believe strongly in supporting the next generation and providing them every opportunity to flourish. Our success is our community's success. When you partner with us, you gain access to something that does more than checking the box. It builds sustainable value for at-risk youth day in and day out. There are also many ways to partner with Fuel for Success directly across a variety of programs.

You can help with 25 seconds of your time

This is how you use sports and sponsorship to develop your community. Officer Smith has helped tens of thousands of kids over the years and now, The NASCAR Foundation has made his program a finalist to win its top charity award that would allow many more young lives to benefit.

Vote daily until 12/3/19 to help Todd secure additional funding to expand the program.

Vote Now

Topics: Culture

Austin Schneider

Written by Austin Schneider

Austin has built his experience around the world in digital marketing, business development and client service. He loves the fast pace of working in sports business and is always excited to collaborate on new projects. An avid motorsports fan of all types, F1 is still probably his favorite.


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