We are operating in a complicated, scrutinized, analyzed and need-to-deliver world. In the last few years especially, marketing has jumped to the center of the universe of importance for organizations. For a short while, vanity metrics such as "awareness" and "impressions" seemed to cover the bases. But what happens when large-scale attendance at events is not possible or if there are never any opportunities for your branding to even be seen in the traditional sense?
Executives and board members have correctly been asking an insightful question, “impressions are great, but then what?"
Topics: Sponsorship ActivationRead More