Motorsports is an exciting, effective, and fast-paced world to bring your brand to life. With many opportunities to take advantage of, onsite and offsite, a successful program requires some planning. There are some key questions here to get you started, followed up by a link to the ultimate guide to motorsports marketing, a place for you to pick up the fundamentals.
Topics: Motorsports Marketing
Read MoreTopics: Motorsports Marketing
Marketing your product and service through sponsorship offers a different experience than if you were to market through more traditional media or even a digital platform. There are more risks, more challenges, more opportunities, and ultimately a host of unique benefits that come along with marketing through sports business.
Topics: Sports Business
Read MoreTopics: Sports Business
Sponsorship activation is what you do with what you own. Simple as that.
This can take many forms, but activation is all about bringing your brand to life from things as simple as booth spaces at an event to more sophisticated programs like employee engagement initiatives, virtual engagements, sales contests, once-in-a-lifetime experiences, and customer celebrations.
Topics: Sponsorship Activation
Read MoreTopics: Sponsorship Activation
Remember when we tried to do our best? To "exceed expectations?" Nowadays, as Cubs manager Joe Maddon famously coined, it seems we just “try not to suck.” In this hyper-connected, over-stimulated, fast-paced world, we have everything at our fingertips at the same time that the overall standards have been lowered. Consumers are increasingly receiving mediocre results, service, quality, value and ROI no matter the line of work they are in.
Topics: Marketing Strategy
Read MoreTopics: Marketing Strategy
The first thing that you need to know is that the business of sport starts in the marketing department of your company. Often, that is where the decisions are made when brands mix in with sports, but it does not (and probably should not) end there. We are going to explore the tactics, mechanics, and strategies of today’s leaders in sports business and gain an understanding of how you too can leverage this dynamic platform to better your business.
During our time together here, we will crunch some definitions, bust some myths, define some jargon and get you to a place to be dangerous the next time a team or venue approaches you for sponsorship.
Topics: Sports Business, Foundations
Read MoreTopics: Sports Business, Foundations
Providing memorable experiences to fans and customers makes your brand genuine to engage with. Those experiences don't have to be all in person, but they don't have to be all virtual either. Here's how you can build out experiential programs as a major piece of your overall marketing strategy. The successful marketing focus in the long run will be built sustainably and thoughtfully.
Topics: Marketing Strategy
Read MoreTopics: Marketing Strategy
The famous saying goes “don’t put all your eggs in one basket,” because what happens if something goes wrong with that basket? What happens to your eggs?
Topics: Marketing Strategy
Read MoreTopics: Marketing Strategy
It is no small feat to start and launch a new motorsports series. There are many stakeholders involved, the scale is massive, logistics count for a lot, and the lead time required to do it properly is usually the breaking point. If you have the team to pull it off, it sure is a beautiful thing when it all comes together. That's just what Rob Morgan has done with GT Celebration, the new class in sports car racing.
Topics: Motorsports Marketing
Read MoreTopics: Motorsports Marketing
We have seen the marketplace adapt to many shifts through the last 25 years across our work in different series, sports, brands and partners. Now more than ever, these essential pillars of value are shining through the more mainstream vanities such as views, attendee counts, and impressions.
You will find new and fresh value when your organization limits the inbound noise to focus on these core principles. These principles have been distilled down to their most essential form so you can get right to it.
Topics: Sponsorship ROI
Read MoreTopics: Sponsorship ROI
The last few months of alternate realities have made brands question the effectiveness and resilience of their investments across all forms of business. Still, for some reason, marketing is the first cut when times become uncertain. This has opened up some gaps in traditional approaches to sponsorship - which relied solely on "butts in seats."
Topics: Sports Business
Read MoreTopics: Sports Business
