Understandably so, most marketing is thought of as a way for companies to engage customers or prospective customers in order to increase sales. But what if you had a platform that would allow you to do just that, but also engage your employees?
Topics: Sponsorship Activation
Read MoreTopics: Sponsorship Activation
For many years, select talented professional race car drivers have done "The Double," where they race in both the Indy 500 and Coca-Cola 600 in one day. Over the years, our team has developed and presented The Motorsports Double as a sponsorship activation program that media and VIPs could also experience.
Topics: Best Practices, Sponsorship Activation
Read MoreTopics: Best Practices, Sponsorship Activation
Providing memorable experiences to fans and customers makes your brand genuine to engage with. Traditional broadcast ads can be remarkably expensive when just run on their own, and leave a distance between your brand and your audience. Here's how you can build out experiential programs as a major piece of your overall marketing strategy.
Topics: Marketing Strategy
Read MoreTopics: Marketing Strategy
Over 30 years of experience in sponsorship activation has exposed us to a wide range of projects. We have seen it all...from massive budgets and high-profile reach in multiple sports, to targeted, grassroots growth. We have also seen plenty of "honeymoon programs" where initial foundations fall short, and we are out to change that. Take a look at the 5 most common pitfalls we see in sponsorship so you can avoid them.
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The first thing that you need to know is that the business of sport starts in the marketing department of your company. Often, that is where the decisions are made when brands mix in with sports, but it does not (and probably should not) end there. We are going to explore the tactics, mechanics, and strategies of today’s leaders in sports business and gain an understanding of how you too can leverage this dynamic platform to better your business.
During our time together here, we will crunch some definitions, bust some myths, define some jargon and get you to a place to be dangerous the next time a team or venue approaches you for sponsorship.
Topics: Sports Business, Foundations
Read MoreTopics: Sports Business, Foundations
Even if you don’t realize it, chances are you have benefited from the technical partnerships that exist throughout motorsports in more ways than one. Sports cars in series like IMSA are the closest thing to real world driving and automotive application of technologies that all drivers experience. Learn the various ways the work put in on the track translates to consumer benefits on the road.
Topics: Culture
Read MoreTopics: Culture
One of the biggest reasons the world's leading brands are investing nearly $6 billion in motorsport sponsorships are for the opportunities to build rich, technical partnerships with race teams, venues and series. Not many professional sports offer such an exciting proving ground for products and innovations that benefit consumers every day.
Topics: Sports Business
Read MoreTopics: Sports Business
There are so many elements that go into a well-run and well-considered marketing strategy. We have been an experiencing a massive shift with marketers moving their budget and resources toward digital resources - putting millions of dollars behind search campaigns, YouTube ads, promoted social media posts and more. That has been what is stealing the headlines, anyway. Quietly behind the scenes, event specialist Bizzabo tells us that 80% of marketers still believe live events are critical to their company's success. Live events is a broad topic and platform in its own right. It could be proprietary events, sponsored events, or even smaller lunch & learn type concepts.
Topics: Marketing Strategy, Foundations
Read MoreTopics: Marketing Strategy, Foundations
Our area of focus in the sports business world might come off pretty specific to most, and that's how we like it. We were poking around some broader trends in the sponsorship world and what we found was pretty remarkable. 2018 saw $24.2 billion worth of property investments in North America alone, with 70% of that directed at sports. The next bucket of sponsorship investment? 10% on entertainment properties such as the Academy Awards and Grammys. These figures point to the idea that an investment in sponsorship is rich with opportunities for brands to showcase their story authentically.
Topics: Sponsorship Activation, Foundations
Read MoreTopics: Sponsorship Activation, Foundations
The nearly $6 billion world of motorsports marketing is a challenging, rich and intensely exciting realm to operate in. Some of the largest brands in the world have built their presence from simple grassroots programs, to dynamic, multi-series dynasties. From the outside looking in, they make it look easy. But for marketing managers, executives, and those interested in working with motorsports sponsorship programs to market their business it can quickly become overwhelming without the right know-how and support in your corner.
Topics: Motorsports Marketing, Foundations
Read MoreTopics: Motorsports Marketing, Foundations
