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Motorsports Marketing and Sponsorship Activation Blog




Motorsports Sponsorship ROI Simplified

Posted by Ron Schneider on 4/17/19 1:23 PM

Before you get into the mechanics of where your budget should go, there are a few things you need to know to get the most out of a motorsports sponsorship. With this dynamic platform, the price of the property is only the price to enter. Don't expect a whirlwind of ROI to come in if you don't put forth proper activation budget.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

Engaging Millennials Through Motorsport

Posted by Austin Schneider on 4/16/19 9:03 AM

One of the top questions we field from our clients relates to appealing to a younger demographic. It isn't just us, as the shift for many years has been about attracting millennials and keeping them engaged and it has become a top priority for marketing teams as they continue to set goals. We are seeing companies make dramatic changes in effort to serve a new set of consumer behaviors made possible by higher connection, new technologies and faster pace. It seems the way forward is composed of two opposite approaches: improved digital work and unique experiences.

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Update Your Marketing Strategy with the Right Asset Mix

Posted by Team SD on 4/9/19 12:54 PM

The world of motorsports marketing is a dynamic, exciting and unique place for your brand to thrive in. You have the opportunity to engage customers, employees and partners through integrated programs across a suite of available assets. We see a lot of brands go all-in to one particular property thinking it is the most convenient option, but it doesn't always produce the best results. When you activate a diverse set of assets, your ROI begins building while remaining flexible to the marketplace.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

7 Mistakes You Might Be Making with Your Sponsorship Program

Posted by Team SD on 4/2/19 10:16 AM

As sponsorship continues to evolve and assume a more complex status for marketing teams, companies need to deploy focused strategies to make the most out of their investments. Unfortunately, many brands struggle to identify an appropriate sponsorship program that would generate significant value, or they fail to develop ideas to utilize their sponsorship properties effectively. If you are set to get involved in sponsorship, there are some common strategy-gaps to identify that might reduce the impact of your program.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

4 Keys to Building Value in Motorsports Marketing

Posted by Ron Schneider on 3/26/19 7:50 AM

No matter where your brand is investing marketing dollars, the value you get back is the priority. For different forms of marketing, there are different value equations. In motorsports marketing, the value equation involves four primary stakeholders: fans, sponsors, teams, and series. Each different channel will function differently, but they all need to work together to maintain a sustainable balance for everyone involved.

Topics: Motorsports Marketing

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Topics: Motorsports Marketing

What Does Sponsorship Activation Really Mean?

Posted by Austin Schneider on 3/21/19 9:41 AM

Sponsorship activation is what you do with what you own. Simple as that!

This can take many forms, but it is bringing your brand to life from things as simple as booth spaces at an event to more sophisticated programs like employee engagement initiatives, sales contests, once-in-a-lifetime experiences, and customer celebrations.

Topics: Sponsorship Activation

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Topics: Sponsorship Activation

Helping Yourself with Expertise

Posted by Austin Schneider on 3/12/19 9:28 AM

When you enter into something as specific as a motorsports sponsorship to promote your product, service or technology, it is going to pay off to consult experts before you invest any of resources. It is hard to know for sure which way is the way forward when this environment functions so much different than other platforms.

In the short run, you will be temporarily "busier" with bringing an agency partner up to speed on your objectives and projects. It takes a bit of time to onboard properly, and this can be a source of fear in starting something new.

Topics: Sports Business

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Topics: Sports Business

Here's Why You Don't Need Wins to Build Value with Sponsorship

Posted by Austin Schneider on 3/5/19 3:48 PM

Sponsorships are high profile, and therefore are highly scrutinized as part of the overall marketing strategy. Often, this will leave brands thinking that if their logo isn’t part of a winning team then the business side of their involvement isn't winning either. These two things do not have to go hand-in-hand, and by developing the right brand activation programs your sponsorship can evolve into a business or technical partnership that reaches far beyond shared logo space.

Topics: Sports Business

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Topics: Sports Business

Access B2B Value through Motorsports Marketing

Posted by Team SD on 2/26/19 9:40 AM

In motorsports, the drop of the green flag means go...and go fast. All of that action on the track is compelling for entertainment purposes but what everyone does not see is the action that happens off-track among sponsors and strategic B2B relationships. While sponsorships can cost brands millions of dollars to access the platform, a lot of that "cost" is considered an investment for business development and growth.

Topics: Motorsports Marketing

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Topics: Motorsports Marketing

Taking a Look at Our Diverse Expertise

Posted by Team SD on 2/19/19 12:41 PM

We believe in a diverse approach to success and that comes from richly talented people collaborating toward common objectives. SD has grown strategically over the last 25 years to bring together expertise from all the major stakeholders of motorsports business. No matter what your objectives are with your sponsorship program, our team has the insight to execute by speaking your language.

Topics: Culture

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Topics: Culture

 

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