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Motorsports Marketing and Sponsorship Activation Blog




3 Questions to Ask of Your Sponsorship Program

Posted by Austin Schneider on 9/13/22 8:32 AM

Ends of quarters, ends of event seasons and other "ends of" are fitting times to review your suite of partnerships to make sure you are making the most out of new and ever-changing assets. It also can provide a window to consult with an objective third party that will be able to identify opportunities and hang-ups more efficiently. To get you started, let these three questions guide you toward a more productive and value-based sponsorship program.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

Changing the Timeline

Posted by Austin Schneider on 9/6/22 11:26 AM

Instead of quarterly earnings, what about annual earnings?

How far have you come in five years?

What are you working on now that might not return anything for many years?

Topics: Culture

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Topics: Culture

4 Ways to Generate Motorsport Sponsorship ROI

Posted by Austin Schneider on 8/30/22 9:56 AM

You can deliver big-time ROI with the right sponsorship activation in place. We define sponsorship activation as what you do with what you own. Simple as that. We also consider activation the driving force behind the ongoing value you expect to see from your sports marketing programs.

This can take many forms, but it is bringing your brand to life from things as simple as booth spaces at an event to more sophisticated programs like employee engagement initiatives, sales contests, once-in-a-lifetime experiences, and customer celebrations.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

3 Risks to Managing Your Sponsorship Solo

Posted by Ron Schneider on 8/23/22 1:29 PM

Properties have come a long way in their sponsorship support and servicing as the relationships evolve into more technical partnerships. They understand that come renewal time, they must deliver the value the sponsor needs to continue the relationship. Our agency has noticed there can still be a gap in these relationships, and here are some things to consider when your brand decides not to consult expertise beforehand.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

Team SD Visits London for BlackBook Motorsport Forum

Posted by Austin Schneider on 8/18/22 8:27 AM

We like to get to a few different conferences each year to push our thinking. This also ensures that we don't settle for anything less than remarkable work for our clients. Being in new environments with new series and new thinking allows us to take insights back home and apply them to our work.

Topics: Culture

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Topics: Culture

Agency Roundtable with SportsPro Media

Posted by Team SD on 8/10/22 10:48 AM

Ahead of the 2022 BlackBook Motorsport Forum, we sat down with SportsPro Media as part of their agency roundtable series to share our thoughts on the state of sponsorship. 

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Pitch Exhaustion

Posted by Austin Schneider on 8/2/22 12:15 PM

Many cold, incoming pitches are likely to be in the form of short-term or stunt-based concepts that are "turnkey" and "guaranteed for millions of impressions." The writing in these pitches is tempting to bite on because they are often written like clickbait.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Save Resources With Better Options to Choose From

Posted by Austin Schneider on 7/26/22 1:14 PM

Never before in history have you had more choice as a consumer or as a decision maker. Lower barriers to entry and greater access to large audiences have fueled an unprecedented expansion of options big and small. In your personal life, that means choices like clothing brands, apps to use, sparkling water flavors, movies to see, songs to listen to, books to learn from…and just about every other corner of your passions. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

Buying a Sponsorship and Not Activating It

Posted by Austin Schneider on 7/19/22 8:40 AM

Buying a sponsorship and not activating it is like...

Topics: Sponsorship Activation

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Topics: Sponsorship Activation

How Does a Sponsorship Work Once You Sign the Contract?

Posted by Team SD on 7/12/22 11:33 AM

Signing a major sponsorship deal with a multi-year partner may feel like you have just accomplished the most intense work in your brand’s history, but it ultimately marks the beginning more than anything. Investing in motorsport marketing without having an activation strategy in place can be a costly and high-profile mistake. The way you develop sustainable activation programs will be the key to utilizing your sponsorship assets in a holistic and profitable manner.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI