Motorsports Marketing and Sponsorship Activation Blog

SD Helps Launch a New Sports Car Series

1/7/20 11:03 AM

It is no small feat to start and launch a new motorsports series. There are many stakeholders involved, the scale is massive, logistics count for a lot, and the lead time required to do it properly is usually the breaking point. If you have the team to pull it off, it sure is a beautiful thing when it all comes together. That's just what Rob Morgan has done with GT Celebration, the new class in sports car racing.

He was on a tight time frame and turned to SD to produce the promotional website and accompanying marketing deck for the series. He took these materials and brought them along to his interviews with Racer Magazine and other industry media while also showing them off to his soon-to-be members. 

Our team took the set of visual designs laid out by GT Celebration partner G1 Designs and began building the launch materials for the series including UX design, backend setup, imagery layout, copywriting, iconography and more. The total project happened through the holidays and had a 30-day turnaround so SD's nimbleness and effective action was leveraged to the maximum in this case.

Rob and his team only needed to spend 10 minutes educating us on his concept, what the cars would be like, where they would they would be racing, etc. We speak the motorsports language and immediately recognized and appreciated what his vision for the series was. No time wasted explaining what a GT3 car actually was, for example.

We are thrilled to be part of this exciting new space and look forward to the series' first official event in early 2020. Learn more about the series and view the materials at www.gtcelebration.com.




You could hire a creative agency that doesn't know the racing industry to build your material set. But if you're not interested in having to describe the difference between IndyCar and IMSA over and over again, turn to us to get your property elevated to the level it belongs.

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Topics: Motorsports Marketing

Austin Schneider

Written by Austin Schneider

Austin has built his experience around the world in digital marketing, business development and client service. He loves the fast pace of working in sports business and is always excited to collaborate on new projects. An avid motorsports fan of all types, the global and exact nature of F1 is still his favorite.


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