The 104th running of the Indianapolis 500 was 104 days away on Monday, February 10. Along with our friends and partners at Shell and Pennzoil, our content team developed a story that celebrated one of the most iconic setups in Indianapolis Motor Speedway history. Driver Helio Castroneves, sponsor Pennzoil and the Indy 500.
Earlier in the year, we went out to the historic race track at one of the few times of the year when it stood empty. We sat down with the infinitely knowledgeable Donald Davidson, the historian of IMS, and Helio himself to discuss the last 20 years of impact Helio has had on the sport and venue.We are excited to see Helio on track as he goes for his 4th Indy 500 win this May!
Learn more about how creative content in sponsorship can differentiate your brand.