Motorsports Marketing and Brand Activation Blog

Build Your Marketing Strategy With the Right Asset Mix

3/13/18 10:05 AM

The world of motorsports marketing is a dynamic, exciting and unique place for your brand to thrive in. You have the opportunity to engage customers, employees and partners through integrated programs across a suite of available assets. When you activate a diverse set of assets, your ROI begins building while remaining flexible to the marketplace.

This job aid comes in perfect timing for your future brand planning. Highlighting some of the most popular assets available, you are able to experiment in real time with the right mix to enhance your marketing strategy with any given budget. See below for two client examples of how they worked with a different mix of their budget. We included a few key points for each asset, which you can access by hovering over. Your motorsports marketing strategy will come to life once you start entering different percentages below.

Enter different percentages below to find your Sponsorship Mix

Client Activation

We recommend applying 66% of your budget toward activating the property you acquire. For example, if you have a $1m budget, you have $333k to spend on a property.

  • Great driver of B2B relationships.
  • Technical partnerships.
  • ROI is realized after longer term deals, 5+ years of engagement.
  • Many mutual benefits for R&D, etc.
  • Brand ambassador.
  • Spokesman and brand endorsement opportunities.
  • Raise awareness through their personal social channels, etc.
  • More targeted than the team, and can sometimes have unique access.
Race Series
  • Large market reach. Different series will hit different target markets.
  • Exposure and engagement all depend on the series, but can be very large demographics.
  • Opportunities for B2B relationships, research and development.
  • Using activation, drive weekend traffic to your retail stores in the region.
  • High opportunity for in-person fan engagement at track.
  • Tie into local market activities to extend from motorsports.
  • High messaging exposure, concentrated to one weekend.
  • Using activation, drive weekend traffic to your retail stores in the region.

Best served to support one of the other properties for max effectiveness.

1 25% 60% 0 15% 0 0 100%
2 35% 10% 25% 10% 10% 10% 100%
Client 1
Client 2
You: What's Your Mix?

Ready for a professional opinion?

Automatically share your calculated mix with one of our sponsorship strategists using the form below.




Topics: Marketing Strategy Sponsorship Activation

Team SD

Written by Team SD

Leveraging a wide range of experience in sports marketing and sponsorship activation, our team is always looking to add value. We love collaborating with each other and we write together with you in mind.


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