The world of motorsports marketing is a dynamic, exciting and unique place for your brand to thrive in. You have the opportunity to engage customers, employees and partners through integrated programs across a suite of available assets. When you activate a diverse set of assets, your ROI begins building while remaining flexible to the marketplace.
This job aid comes in perfect timing for your future brand planning. Highlighting some of the most popular assets available, you are able to experiment in real time with the right mix to enhance your marketing strategy with any given budget. See below for two client examples of how they worked with a different mix of their budget. We included a few key points for each asset, which you can access by hovering over. Your motorsports marketing strategy will come to life once you start entering different percentages below.
Enter different percentages below to find your Sponsorship Mix
| Client | Activation
We recommend applying 66% of your budget toward activating the property you acquire. For example, if you have a $1m budget, you have $333k to spend on a property. |
Team
|
Driver
|
Race Series
|
Venue/Track
|
Media
Best served to support one of the other properties for max effectiveness. |
Total |
|---|---|---|---|---|---|---|---|
| 1 | 25% | 60% | 0 | 15% | 0 | 0 | 100% |
| 2 | 35% | 10% | 25% | 10% | 10% | 10% | 100% |
| You |
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