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Motorsports Marketing and Sponsorship Activation Blog

Update Your Marketing Strategy with the Right Asset Mix

4/9/19, 12:54 PM

The world of motorsports marketing is a dynamic, exciting and unique place for your brand to thrive in. You have the opportunity to engage customers, employees and partners through integrated programs across a suite of available assets. We see a lot of brands go all-in to one particular property thinking it is the most convenient option, but it doesn't always produce the best results. When you activate a diverse set of assets, your ROI begins building while remaining flexible to the marketplace.

The flexibility in asset investment can be fine tuned throughout the year. Highlighting some of the most popular assets available, you are able to experiment in real time with the right mix to enhance your marketing strategy with any given budget. We have gotten you started with two actual examples of brands we have worked with in the past to demonstrate the various paths to success. We included a few key points for each asset, which you can access by hovering over the different titles. Your motorsports marketing strategy will come to life once you start entering different percentages below.

Once you have something you like, submit your results to one of our sponsorship activation experts to discuss the opportunities further.

Enter different percentages below to build your strategy

Client Activation

We recommend applying 66% of your budget toward activating the property you acquire. For example, if you have a $1m budget, you have $333k to spend on a property.

Team
  • Great driver of B2B relationships.
  • Technical partnerships.
  • ROI is realized after longer term deals, 5+ years of engagement.
  • Many mutual benefits for R&D, etc.
Driver
  • Brand ambassador.
  • Spokesman and brand endorsement opportunities.
  • Raise awareness through their personal social channels, etc.
  • More targeted than the team, and can sometimes have unique access.
Race Series
  • Large market reach. Different series will hit different target markets.
  • Exposure and engagement all depend on the series, but can be very large demographics.
  • Opportunities for B2B relationships, research and development.
  • Using activation, drive weekend traffic to your retail stores in the region.
Venue/Track
  • High opportunity for in-person fan engagement at track.
  • Tie into local market activities to extend from motorsports.
  • High messaging exposure, concentrated to one weekend.
  • Using activation, drive weekend traffic to your retail stores in the region.
Media

Best served to support one of the other properties for max effectiveness.

Total
1 25% 60% 0 15% 0 0 100%
2 35% 10% 25% 10% 10% 10% 100%
You  
Client 1
 
Client 2
 
You: What's Your Mix?
 

Ready for a professional opinion?

Automatically share your calculated mix with one of our activation experts below.

 

 


 

Topics: Sponsorship ROI

Team SD

Written by Team SD

Leveraging a wide range of experience in sports marketing and sponsorship activation, our team is always looking to add value. We love collaborating with each other and we write together with you in mind.

 

Ready to move into the fast lane?

We are excited to talk shop with you, from answering a few questions to sketching out a full sponsorship activation strategy.

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