The world of motorsports marketing is a dynamic, exciting and unique place for your brand to thrive in. You have the opportunity to engage customers, employees and partners through integrated programs across a suite of available assets. We see a lot of brands go all-in to one particular property thinking it is the most convenient option, but it doesn't always produce the best results. When you activate a diverse set of assets, your ROI begins building while remaining flexible to the marketplace.
The flexibility in asset investment can be fine tuned throughout the year. Highlighting some of the most popular assets available, you are able to experiment in real time with the right mix to enhance your marketing strategy with any given budget. We have gotten you started with two actual examples of brands we have worked with in the past to demonstrate the various paths to success. We included a few key points for each asset, which you can access by hovering over the different titles. Your motorsports marketing strategy will come to life once you start entering different percentages below.
Once you have something you like, submit your results to one of our sponsorship activation experts to discuss the opportunities further.
Enter different percentages below to build your strategy
| Client | Activation
We recommend applying 66% of your budget toward activating the property you acquire. For example, if you have a $1m budget, you have $333k to spend on a property. |
Team
|
Driver
|
Race Series
|
Venue/Track
|
Media
Best served to support one of the other properties for max effectiveness. |
Total |
|---|---|---|---|---|---|---|---|
| 1 | 25% | 60% | 0 | 15% | 0 | 0 | 100% |
| 2 | 35% | 10% | 25% | 10% | 10% | 10% | 100% |
| You |
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