Motorsports Marketing and Sponsorship Activation Blog

Sports Marketing EDC: Top 10

10/31/19 2:35 PM

We travel a lot at SD to carry out our work. Our team is scheduled to cover over 130 projects around North America this year (with a couple in Europe also). So let’s say that we have taken this whole “flexible workspace” movement quite seriously. In the last two weeks I have gone from Denver to Italy to Texas to support our clients at different events.

Since this is not exactly your typical 9-5, I thought it would be fun to lay out my EDC (essential daily carry) for working in sports marketing. Let's go!

Packing List

It is all about the focus on versatility here. Most event weekends are the opposite combination of outdoor track activity and indoor meetings or business dinners. Checking-in luggage is not an option on the time frame, so I have developed a pretty solid formula to make sure I have everything I need in a carry-on. My backpack is also full of essentials that could cover me for 2-3 days in any situation and is more mobile office than backpack on event weekends.

What many don't realize is that the event is where a lot of magic comes together, but the real work happens in the office leading up to the event. Major projects take up to a year to plan meaning as soon as you complete one, often you are going straight into planning next year’s. It is critical to stay connected to your other projects as things arise, even when you are working remotely at events.

Race day is something extraordinary in the world of sports. When race day comes around, your EDC changes a bit to ensure you are ready for a fast-paced and mobile day out. Before the sun rises, so much has already happened to prepare. The teams may not have even stopped working through the night so they are definitely already in the garage.

The track team is making sure everything is working order before their fans arrive. We are making sure every route is checked, every experience confirmed, every timeline sorted out before our guests start their day. All of these different parts converge together to create an unforgettable event for guests.

If I had to Choose Ten Things...

Specific things that we need to carry will all depend on the type of event, size of the group, location of the race, etc. But every event is going to require these at one point or another. 

The ultimate workspace companion in and out of the office. I opt for a space gray 13” MacBook Pro.

iPhone X is my smartphone of choice that covers me on communications, tasks, alarms, photos, maps and everything else you love your smartphone for.

With so much travel and the need to work in loud places, I don't know how people get by without noise canceling headphones. One of the first things I do when I get to my seat is put on my QC35 II's. Thank you, Bose.

Chargers of all kinds
Anker makes fantastic mobile chargers that don’t tie me to an outlet. I always have one of these in my bag and my carry on to have myself and my team covered with power.

Cell phone service is too slow and unreliable at the race track. Especially at larger venues, communication with my team is critical to make sure everyone is where they need to be for what they need to be doing.

Hard card and credentials
Annual credentials will get you where you need to go. Without them, you aren't working!

Have you ever been on the starting line of a Top Fuel drag race? You won't forget earplugs ever again.

Minute x Minute of the weekend
Often times, the day’s agenda is actually scheduled out down to the minute. I have even seen things down to the seconds mark like 12:46:30 when things are that dialed in.

You will be outside nearly all day, so this is a must.

Being wet all day long isn’t good for anyone.

Learn how this gear helps us carry out our best work week in and week out.

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Topics: Culture

Austin Schneider

Written by Austin Schneider

Austin has built his experience around the world in digital marketing, business development and client service. He loves the fast pace of working in sports business and is always excited to collaborate on new projects. An avid motorsports fan of all types, the global and exact nature of F1 is still his favorite.