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Motorsports Marketing and Sponsorship Activation Blog




How to Make the Most of Your Event Weekend

Posted by Austin Schneider on 1/20/22 12:02 PM

While an event often only lasts a couple of days for guests and customers, it took months of your team's time and resources to make the magic happen. You want to go into an event as prepared as possible to maximize the marketing and business value you can build from it. That often means extending the activation beyond the event itself and organizing different formats of engagement for in-person and virtual audiences.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

Simplifying the Motorsports Sponsorship Formula

Posted by Ron Schneider on 11/23/21 1:23 PM

Before you get into the mechanics of where your budget should go, there are a few things you need to know to get the most out of a motorsports sponsorship. With this dynamic platform, the price of the property is only the price to enter. Don't expect a whirlwind of ROI to come in if you don't put forth proper activation budget.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

The Impossible Route: How a Viral Cycling Challenge Built New Business Materials in Less Than One Week

Posted by Team SD on 11/17/21 8:17 AM

The Impossible Route is an inspirational, ambitious and beautiful cycling documentary that is unbelievable until you watch the actual episodes yourself. What started as a personal challenge between two highly capable cyclists is now a growing community-based movement. The program had amazing content and millions of engaged viewers but did not yet have a polished set of B2B materials to share the story with prospective clients. From introduction to first pitch, we built the organization's new materials in one week.

Topics: Best Practices

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Topics: Best Practices

3 Questions to Ask of Your Sponsorship Program

Posted by Austin Schneider on 8/10/21 8:32 AM

Ends of quarters, ends of event seasons and other "ends of" are fitting times to review your suite of partnerships to make sure you are making the most out of new and ever-changing assets. It also can provide a window to consult with an objective third party that will be able to identify opportunities and hang-ups more efficiently. To get you started, let these three questions guide you toward a more productive and value-based sponsorship program.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

Sponsorship Activation Spotlight: The Motorsports Double

Posted by Austin Schneider on 12/13/18 1:45 PM

For many years, select talented professional race car drivers have done "The Double," where they race in both the Indy 500 and Coca-Cola 600 in one day. Over the years, our team has developed and presented The Motorsports Double as a sponsorship activation program that media and VIPs could also experience.

Topics: Best Practices, Sponsorship Activation

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Topics: Best Practices, Sponsorship Activation

3 Ideas to Start in Motorsports Marketing

Posted by Ron Schneider on 7/25/18 2:56 PM

Many see involvement in motorsports automatically carrying a heavy price tag and in some cases, motorsports marketing can indeed be expensive. However, there are strategic ways to benefit from the performance attributes of motorsports involvement at a lower cost that translates to massive value for your brand. 

Topics: Best Practices, Marketing Strategy, Sponsorship Activation

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Topics: Best Practices, Marketing Strategy, Sponsorship Activation

BMW Oktoberfest: Your Dream Audience, All in One Place

Posted by Ron Schneider on 10/31/17 4:02 PM

A great way to connect your brand with enthusiasts is through grassroots programs, local clubs and gatherings. Although year-round benefits are plentiful, the annual conventions are really something special. The BMW Car Club of America Oktoberfest annual convention comes together every year to celebrate all things BMW.

Topics: Best Practices, Sponsorship Activation

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Topics: Best Practices, Sponsorship Activation

Sponsorship Activation Spotlight: Enthusiast Groups and Conventions

Posted by Ron Schneider on 5/2/17 1:06 PM

Over the years, we have identified that enthusiast groups and conventions are rich opportunities for sponsorship activation. By aligning your brand with meet ups filled with such passion, your brand is in a great spot to generate genuine and organic engagement among your target audience.

Topics: Best Practices, Sponsorship Activation

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Topics: Best Practices, Sponsorship Activation

Sponsorship Activation Spotlight: The Asset Appearance

Posted by Austin Schneider on 3/28/17 12:21 PM

The activation part of a sponsorship is where we see the ROI of sponsorship programs accelerate. There are many opportunities to take an existing asset that is unique on its own, add a touch of strategy, and turn your property into the place to be on a given day.

Topics: Best Practices, Sponsorship Activation

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Topics: Best Practices, Sponsorship Activation