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Motorsports Marketing and Sponsorship Activation Blog




Motorsports Sponsorship ROI Simplified

Posted by Ron Schneider on 4/17/19 1:23 PM

Before you get into the mechanics of where your budget should go, there are a few things you need to know to get the most out of a motorsports sponsorship. With this dynamic platform, the price of the property is only the price to enter. Don't expect a whirlwind of ROI to come in if you don't put forth proper activation budget.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

How to Make the Most of Your Event Weekend

Posted by Austin Schneider on 1/29/19 12:02 PM

While an event often only lasts a couple of days for guests and customers, we understand that event actually took months of your team's time and resources to make the magic happen. With all of that hanging in the balance, you want to go into an event as prepared as possible to maximize the marketing and business value you can build from it. A well-executed event can live on for weeks through digital content and the right follow up.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

Sponsorship Activation Spotlight: The Motorsports Double

Posted by Austin Schneider on 12/13/18 1:45 PM

For many years, select talented professional race car drivers have done "The Double," where they race in both the Indy 500 and Coca-Cola 600 in one day. Over the years, our team has developed and presented The Motorsports Double as a sponsorship activation program that media and VIPs could also experience.

Topics: Best Practices, Sponsorship Activation

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Topics: Best Practices, Sponsorship Activation

3 Ideas to Start in Motorsports Marketing

Posted by Ron Schneider on 7/25/18 2:56 PM

Many see involvement in motorsports automatically carrying a heavy price tag and in some cases, motorsports marketing can indeed be expensive. However, there are strategic ways to benefit from the performance attributes of motorsports involvement at a lower cost that translates to massive value for your brand. 

Topics: Best Practices, Marketing Strategy, Sponsorship Activation

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Topics: Best Practices, Marketing Strategy, Sponsorship Activation

Delivering Value With Motorsports Sponsorship

Posted by Austin Schneider on 2/28/18 12:41 PM

You can deliver big-time ROI with the right sponsorship activation in place. We define sponsorship activation as what you do with what you own. Simple as that! We also consider activation to be the driving force behind the ongoing value you expect to see from your sports marketing programs.

This can take many forms, but it is bringing your brand to life from things as simple as booth spaces at an event to more sophisticated programs like employee engagement initiatives, sales contests, once-in-a-lifetime experiences, and customer celebrations.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

3 Questions to Ask of Your Sponsorship Program

Posted by Austin Schneider on 2/13/18 8:32 AM

You are kicking into the new season with a host of new opportunities to capitalize on. As you continue to plan around marquee events coming up, make the most out of your strategic planning meetings. These three questions will guide you toward a more productive and value-based sponsorship program.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

BMW Oktoberfest: Your Dream Audience, All in One Place

Posted by Ron Schneider on 10/31/17 4:02 PM

A great way to connect your brand with enthusiasts is through grassroots programs, local clubs and gatherings. Although year-round benefits are plentiful, the annual conventions are really something special. This week is the 48th BMW Car Club of America Oktoberfest in New Orleans, their annual convention and gathering of the membership to celebrate all things BMW.

Topics: Best Practices, Sponsorship Activation

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Topics: Best Practices, Sponsorship Activation

Sponsorship Activation Spotlight: Enthusiast Groups and Conventions

Posted by Ron Schneider on 5/2/17 1:06 PM

Over the years, we have identified that enthusiast groups and conventions are rich opportunities for sponsorship activation. By aligning your brand with meet ups filled with such passion, your brand is in a great spot to generate genuine and organic engagement among your target audience.

Topics: Best Practices, Sponsorship Activation

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Topics: Best Practices, Sponsorship Activation

Sponsorship Activation Spotlight: The Asset Appearance

Posted by Austin Schneider on 3/28/17 12:21 PM

The activation part of a sponsorship is where we see the ROI of sponsorship programs accelerate. There are many opportunities to take an existing asset that is unique on its own, add a touch of strategy, and turn your property into the place to be on a given day.

Topics: Best Practices, Sponsorship Activation

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Topics: Best Practices, Sponsorship Activation

 

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