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Motorsports Marketing and Sponsorship Activation Blog




Activating Your Brand's Heritage

Posted by Ron Schneider on 5/14/19 10:22 AM

Your brand's heritage is an invaluable asset that your marketing team already has access to. Thinking back to the beginning of your brand, this journey will illustrate all that you have done, created and produced over years of building. Your past is storytelling that no other competitor can duplicate and that no amount of money can purchase. 

The last weekend in May brings together some of the most impressive brands on the world's most impressive stage for live events. In one day, you will have the 103rd Running of the Indianapolis 500, the 90th running of the Monaco Grand Prix and a celebration of 60 years of racing at Charlotte Motor Speedway. We expect to see a massive celebration of heritage in different forms throughout the weekend.

Topics: Culture

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Topics: Culture

Taking a Look at Our Diverse Expertise

Posted by Team SD on 2/19/19 12:41 PM

We believe in a diverse approach to success and that comes from richly talented people collaborating toward common objectives. SD has grown strategically over the last 25 years to bring together expertise from all the major stakeholders of motorsports business. No matter what your objectives are with your sponsorship program, our team has the insight to execute by speaking your language.

Topics: Culture

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Topics: Culture

The Many Ways Motorsports Improves Your Life

Posted by Ron Schneider on 11/27/18 4:06 PM

Even if you don’t realize it, chances are you have benefited from the technical partnerships that exist throughout motorsports in more ways than one. Sports cars in series like IMSA are the closest thing to real world driving and automotive application of technologies that all drivers experience. Learn the various ways the work put in on the track translates to consumer benefits on the road.

Topics: Culture

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Topics: Culture

How Often Do You Zoom Out?

Posted by Austin Schneider on 9/12/18 1:26 PM

I have been asking myself this question a lot lately. Our world is increasingly detail-heavy where the smallest things can make the biggest difference. These things are important, and for me personally, mean a lot. I have to catch myself and zoom out to make sure the detailed work I am focusing on still is tied into the larger picture, the original or changing objectives, etc.

Topics: Culture

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Topics: Culture

Q&A With Our Founder: Ron Schneider

Posted by Team SD on 5/22/18 3:43 PM

Tell us how you started SD.

In short? Great timing. I was working with another agency that sold in the associate Shell sponsorship programs with Joe Gibbs and Team Rahal. After a few years, the IndyCar program was doing very well and grew into a primary sponsorship for the 1996 season. At this point, Shell was done buying and realized they needed to heavily activate their investment to ensure ROI. Shell asked if I could work with Team Rahal to manage the activation and customer needs of our new primary sponsorship of Bryan Herta. Of course, I said yes! Sport Dimensions was officially born in November of 1995.

Topics: Culture

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Topics: Culture

Sports Marketing EDC: Top 10

Posted by Austin Schneider on 5/8/18 11:20 AM

We travel a lot at SD to carry out our work. Our team is scheduled to cover over 120 projects around North America this year (with a couple in Europe also). So let’s say that we have taken this whole “flexible workspace” movement quite seriously. Since this is not exactly your typical 9-5, I thought it would be fun to lay out my EDC (essential daily carry) for working in sports marketing. Let's go!

Topics: Culture

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Topics: Culture

Photos of the Year...So Far

Posted by Team SD on 8/29/17 2:00 PM

They say photos can speak 1,000 words, and in most cases we tend to agree. Reflecting back on an already-thrilling 2017, there have been some lasting memories created that will stay with us for a long time. We love seeing our clients and partners carry out their talent to the world, and are so happy to be along for the ride. Let's relive this year's biggest moments so far:

Topics: Culture

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Topics: Culture

SD Team Spotlight: Josh Day

Posted by Austin Schneider on 6/9/17 3:56 PM

Josh Day is a Brand Account Executive at Sport Dimensions. He is responsible for negotiating and executing the Shell Rotella Cup, creating on-site hospitality for Rotella customers and guests, and enhancing brand awareness during National Tractor Puller's Association (NTPA) events. His largest project of the year is managing the hugely successful Pennzoil 400 in Las Vegas He also manages the Shell Fuel for Success program, the Koester Racing Pulling Team, and supports other Sport Dimensions' clients on-site at NASCAR, IndyCar, Formula 1, and NHRA events. We sat down with Josh in Charlotte and got a chance to learn more:

Topics: Culture

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Topics: Culture

 

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