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Motorsports Marketing and Sponsorship Activation Blog




Leverage Sponsorship to Develop Community

Posted by Austin Schneider on 11/19/19 9:21 AM

For the last 12 years, we have had the privilege of working with Officer Todd Smith and the Fuel for Success program to better the lives of young students in our communities. We have been meaning to write this for some time now and we are excited to officially share more details about the program with you. Visit our community page and learn more below.

Topics: Culture

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Topics: Culture

Sports Marketing EDC: Top 10

Posted by Austin Schneider on 10/31/19 2:35 PM

We travel a lot at SD to carry out our work. Our team is scheduled to cover over 130 projects around North America this year (with a couple in Europe also). So let’s say that we have taken this whole “flexible workspace” movement quite seriously. In the last two weeks I have gone from Denver to Italy to Texas to support our clients at different events.

Since this is not exactly your typical 9-5, I thought it would be fun to lay out my EDC (essential daily carry) for working in sports marketing. Let's go!

Topics: Culture

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Topics: Culture

Team SD Visits London for Global Conference

Posted by Austin Schneider on 9/10/19 9:38 AM

We like to get to a few different conferences each year to push our thinking. This also ensures that we don't settle for anything less than remarkable work for our clients. Being in new environments with new series and new thinking allows us to take insights back home and immediately apply them to our work.

Topics: Culture

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Topics: Culture

Photos of the Year...So Far

Posted by Team SD on 8/29/17 2:00 PM

They say photos can speak 1,000 words, and in most cases we tend to agree. Reflecting back on an already-thrilling 2017, there have been some lasting memories created that will stay with us for a long time. We love seeing our clients and partners carry out their talent to the world, and are so happy to be along for the ride. Let's relive this year's biggest moments so far:

Topics: Culture

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Topics: Culture

SD Team Spotlight: Josh Day

Posted by Austin Schneider on 6/9/17 3:56 PM

Josh Day is a Brand Account Executive at Sport Dimensions. He is responsible for negotiating and executing the Shell Rotella Cup, creating on-site hospitality for Rotella customers and guests, and enhancing brand awareness during National Tractor Puller's Association (NTPA) events. His largest project of the year is managing the hugely successful Pennzoil 400 in Las Vegas He also manages the Shell Fuel for Success program, the Koester Racing Pulling Team, and supports other Sport Dimensions' clients on-site at NASCAR, IndyCar, Formula 1, and NHRA events. We sat down with Josh in Charlotte and got a chance to learn more:

Topics: Culture

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Topics: Culture