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Tell us how you started SD.

In short? Great timing. I was working with another agency that sold in the associate Shell sponsorship programs with Joe Gibbs and Team Rahal. After a few years, the IndyCar program was doing very well and grew into a primary sponsorship for the 1996 season. At this point, Shell was done buying and realized they needed to heavily activate their investment to ensure ROI. Shell asked if I could work with Team Rahal to manage the activation and customer needs of our new primary sponsorship of Bryan Herta. Of course, I said yes! Sport Dimensions was officially born in November of 1995.

Topics: Culture

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Motorsports series around the world generate some of the most thrilling and dramatic moments in all of sports. Spectacular finishes and inch-by-inch battles showcase immense talent.

Less talked about is the behind-the-scenes work of the men and women that capture these moments for us to enjoy. With events being canceled, or held without fans, some of the world's best independent photographers have been given a tough time.

Topics: Culture

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For the last 12 years, we have had the privilege of working with Officer Todd Smith and the Fuel for Success program to better the lives of young students in our communities. We have been meaning to write this for some time now and we are excited to officially share more details about the program with you.

Topics: Culture

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We travel a lot at SD to carry out our work. Our team is scheduled to cover over 130 projects around North America this year (with a couple in Europe also). So let’s say that we have taken this whole “flexible workspace” movement quite seriously. In the last two weeks I have gone from Denver to Italy to Texas to support our clients at different events.

Since this is not exactly your typical 9-5, I thought it would be fun to lay out my EDC (essential daily carry) for working in sports marketing. Let's go!

Topics: Culture

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We like to get to a few different conferences each year to push our thinking. This also ensures that we don't settle for anything less than remarkable work for our clients. Being in new environments with new series and new thinking allows us to take insights back home and immediately apply them to our work.

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Josh Day is a Brand Account Executive at Sport Dimensions. He is responsible for negotiating and executing the Shell Rotella Cup, creating on-site hospitality for Rotella customers and guests, and enhancing brand awareness during National Tractor Puller's Association (NTPA) events. His largest project of the year is managing the hugely successful Pennzoil 400 in Las Vegas He also manages the Shell Fuel for Success program, the Koester Racing Pulling Team, and supports other Sport Dimensions' clients on-site at NASCAR, IndyCar, Formula 1, and NHRA events. We sat down with Josh in Charlotte and got a chance to learn more:

Topics: Culture

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