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Motorsports Marketing and Sponsorship Activation Blog




Focus on Experiences and the Content Will Follow

Posted by Austin Schneider on 11/5/19 3:02 PM

The explosion of digital platforms in the last ten years has been nothing short of remarkable. The access, reach and lowering of costs that social and digital marketing platforms have developed continue to introduce a host of opportunities for brands to engage their audiences. This has led to a slide for brands that has eroded the human elements that originally put them on the map. We believe that your marketing does not have to be 100% digital…all of the time. Here's why.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Lost Art of Listening

Posted by Austin Schneider on 8/20/19 11:32 AM

There is an insatiable demand for “the next thing” that has brands constantly spinning wheels trying to create stunts to boost impressions and other vane metrics. Why?

It might be because marketers have forgotten how to listen to consumers to understand what they actually want. Forgetting to listen has lead to a lack of understanding, which has generated even more noise.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Integrating Sponsorship as Part of Your Marketing Strategy

Posted by Team SD on 8/6/19 8:22 AM

There are so many elements that go into a well-run and well-considered marketing strategy. We have been an experiencing a massive shift with marketers moving their budget and resources toward digital resources - putting millions of dollars behind search campaigns, YouTube ads, promoted social media posts and more. That has been what is stealing the headlines, anyway. Quietly behind the scenes, event specialist Bizzabo tells us that 80% of marketers still believe live events are critical to their company's success. Live events is a broad topic and platform in its own right. It could be proprietary events, sponsored events, or even smaller lunch & learn type concepts.

Topics: Marketing Strategy, Foundations

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Topics: Marketing Strategy, Foundations

Consistent vs. Repetitive

Posted by Austin Schneider on 7/23/19 7:11 AM

Rapidly switching platforms and tactics is a difficult way to find ROI, especially when large amounts of budget are involved. It takes time to grow into a platform - no matter what it is. Leaving behind equity built up is one of the most expensive things marketers can do. We see this a lot in the sponsorship world as part of the 3-and-out issue. Brands come in fast in year one by spending loads of money, and then they have a reality check in year two without much enhancement, then inevitably in year three they fade.

Topics: Marketing Strategy

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Topics: Marketing Strategy

If You Work in Logistics, Here is Why You Need to Pay Attention to Sponsorship

Posted by Austin Schneider on 4/30/19 10:48 AM

If you are an up and comer providing logistics services like freight and delivery, you might be looking for ways to tell the story of how you build value behind the scenes. Marketing your business to gain maximum visibility may seem to be a tough goal if you are not ready to embrace innovative and robust marketing strategies that have some sort of clear return.

Being involved in logistics automatically means you have more functional ways to promote your work outside of traditional media like TV and digital ads. It is also a great industry to use as an example as we break down the myths that sponsorships are not effective and no more than expensive billboards. When activated correctly, sponsorship is one of the most effective marketing platforms available.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Build ROI Through the Details

Posted by Todd Stonis on 2/11/19 7:37 AM

Remember when we tried to do our best? To "exceed expectations?" Nowadays, as Cubs manager Joe Maddon famously coined, it seems we just “try not to suck.” In this hyper-connected, over-stimulated, fast-paced world, we have everything at our fingertips at the same time that the overall standards have been lowered. Consumers are increasingly receiving mediocre results, service, quality, value and ROI no matter the line of work they are in.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Why We Focus on Experiential Marketing

Posted by Todd Stonis on 12/12/18 7:40 AM

Providing memorable experiences to fans and customers makes your brand genuine to engage with. Traditional broadcast ads can be remarkably expensive when just run on their own, and leave a distance between your brand and your audience. Here's how you can build out experiential programs as a major piece of your overall marketing strategy.

Topics: Marketing Strategy

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Topics: Marketing Strategy

How to Align Your Marketing Strategy with the Right Platform

Posted by Todd Stonis on 11/8/18 2:31 PM

When you invest in any type of marketing program, zooming out to understand the full scope of what you can do with it right from the start can be extremely valuable. While running digital ads and accessing traditional media still plays an important role, sponsorship brings your brand to life and gives you access to an entirely new platform. You just need to make sure it is the right one for your brand.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Saving Time and Money With Better Options to Choose From

Posted by Austin Schneider on 11/6/18 9:27 AM

Never before in history have you had more choice as a consumer or as a decision maker. Lower barriers to entry and greater access to large audiences have fueled an unprecedented expansion of options big and small. In your personal life, that means choices like clothing brands, apps to use, sparkling water flavors, movies to see, songs to listen to, books to learn from…and just about every other corner of your passions. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

Focus on Experiences and Watch Your Content Library Grow

Posted by Team SD on 8/28/18 2:24 PM

The demand for digital content and engagement is expanding at a rapid pace. Brands want content that their audience relates to and for a good reason - it is incredibly effective. No matter how much the digital side of things are expanding, we believe the human and in-person things  need  to develop at least as much to keep up. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

 

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