FEED

Motorsports Marketing and Sponsorship Activation Blog




Consistent or Repetitive?

Posted by Austin Schneider on 6/21/22 7:11 AM

Rapidly switching platforms and tactics is a difficult way to find ROI, especially when large amounts of budget are involved. It takes time to grow into a platform - no matter what it is. Leaving behind equity built up is one of the most expensive things marketers can do. We see this a lot in the sponsorship world as part of the 3-and-out issue. Brands come in fast in year one by spending loads of money, and then they have a reality check in year two without much enhancement, then inevitably in year three they fade.

Topics: Marketing Strategy

Read More

Topics: Marketing Strategy

Lost Art of Listening

Posted by Austin Schneider on 6/7/22 12:12 PM

There is an insatiable demand for “the next thing” that has brands constantly spinning wheels trying to create stunts to boost impressions and other vane metrics.

Why?

It might be because marketers have forgotten how to listen to consumers to understand what they actually want. Forgetting to listen has lead to a lack of understanding, which has generated even more noise. The cycle continues with more emphasis on faster, more fleeting digital activations.

Topics: Marketing Strategy

Read More

Topics: Marketing Strategy

Reach vs. Engagement

Posted by Todd Stonis on 2/15/22 7:40 AM

Providing memorable experiences to fans and customers makes your brand genuine to engage with. Those experiences don't have to be all in person, but they don't have to be all virtual either. Here's how you can build out experiential programs as a major piece of your overall marketing strategy. The successful marketing focus in the long run will be built sustainably and thoughtfully.

Topics: Marketing Strategy

Read More

Topics: Marketing Strategy

New vs. Effective

Posted by Austin Schneider on 1/5/22 12:49 PM

Which would you rather have in your marketing strategy?

Topics: Marketing Strategy

Read More

Topics: Marketing Strategy

Build ROI Through the Details

Posted by Todd Stonis on 12/14/21 12:33 PM

Remember when we tried to do our best? To "exceed expectations?" Nowadays, as Cubs manager Joe Maddon famously coined, it seems we just “try not to suck.” In this hyper-connected, over-stimulated, fast-paced world, we have everything at our fingertips at the same time that the overall standards have been lowered. Consumers are increasingly receiving mediocre results, service, quality, value and ROI no matter the line of work they are in.

Topics: Marketing Strategy

Read More

Topics: Marketing Strategy

Putting all of Your Budget in One Asset

Posted by Austin Schneider on 11/2/21 2:02 PM

The famous saying goes, "don't put all your eggs in one basket," because what happens if something goes wrong with that basket? What happens to your eggs?

Topics: Marketing Strategy

Read More

Topics: Marketing Strategy

Experiences First, Content Later

Posted by Team SD on 10/5/21 2:24 PM

The demand for digital content and engagement is massive. Brands want content that their audience relates to and for a good reason - it is incredibly effective. No matter how much the digital side of things are expanding, we believe the human and in-person things  need  to develop at least as much to keep up. 

Topics: Marketing Strategy

Read More

Topics: Marketing Strategy

Maximizing Motorsports Sponsorship

Posted by Austin Schneider on 8/31/21 1:22 PM

From events to teams to entire racing series, there are many ways for your brand to leverage this platform as part of your marketing strategy. You know what they say, “there’s strength in numbers,” and being partnered with a motorsports property can be incredibly beneficial to your brand - even if that means hooking into an iRacing event. Heightened visibility, increased sales, differentiation and unique assets make this one of the most exciting platforms to be involved with. It is a different world, so there are some things to consider before heading in.

Topics: Marketing Strategy

Read More

Topics: Marketing Strategy

Finding the Right Platform to Engage Your Customers

Posted by Austin Schneider on 7/20/21 8:32 AM

Sponsorship continues to prove itself beyond a logo on a car. In the last 10 years, the business side of sports has exploded and has opened up year-round opportunities to engage your customer base. This expanded hunt for value in sponsorship has turned these brand and team relationships into full-on B2B partnerships that extend far beyond the race track.

Activate your sponsorship with a dynamic approach that engages your customer base where they are. 

Topics: Marketing Strategy

Read More

Topics: Marketing Strategy

To All the Brands Tired of Being Pitched

Posted by Austin Schneider on 7/13/21 12:15 PM

A lot of cold, incoming pitches are likely to be in the form of short-term or stunt-based concepts that are "turnkey" and "guaranteed for millions of impressions." The writing in these pitches is tempting to bite on because they are often written like click bait.

Topics: Marketing Strategy

Read More

Topics: Marketing Strategy