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Motorsports Marketing and Sponsorship Activation Blog




Build ROI Through the Details

Posted by Todd Stonis on 6/16/20 12:33 PM

Remember when we tried to do our best? To "exceed expectations?" Nowadays, as Cubs manager Joe Maddon famously coined, it seems we just “try not to suck.” In this hyper-connected, over-stimulated, fast-paced world, we have everything at our fingertips at the same time that the overall standards have been lowered. Consumers are increasingly receiving mediocre results, service, quality, value and ROI no matter the line of work they are in.

Topics: Marketing Strategy

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Topics: Marketing Strategy

What is Your Marketing Focus Going Forward?

Posted by Todd Stonis on 6/2/20 7:40 AM

Providing memorable experiences to fans and customers makes your brand genuine to engage with. Those experiences don't have to be all in person, but they don't have to be all virtual either. Here's how you can build out experiential programs as a major piece of your overall marketing strategy. The successful marketing focus in the long run will be built sustainably and thoughtfully.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Putting all of Your Budget in One Basket

Posted by Austin Schneider on 5/26/20 2:02 PM

The famous saying goes “don’t put all your eggs in one basket,” because what happens if something goes wrong with that basket? What happens to your eggs?

Topics: Marketing Strategy

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Topics: Marketing Strategy

What You Need to Know To Get The Most Out Of A Motorsports Sponsorship

Posted by Austin Schneider on 4/14/20 1:22 PM

From events to teams to entire racing series, there are many ways for your brand to leverage this platform as part of your marketing strategy. You know what they say, “there’s strength in numbers,” and being partnered with a motorsports property can be incredibly beneficial to your brand - even if that means hooking into an iRacing event. Heightened visibility, increased sales, differentiation and unique assets make this one of the most exciting platforms to be involved with. It is a different world, so there are some things to consider before heading in.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Saving Time and Money With Better Options to Choose From

Posted by Austin Schneider on 3/10/20 1:14 PM

Never before in history have you had more choice as a consumer or as a decision maker. Lower barriers to entry and greater access to large audiences have fueled an unprecedented expansion of options big and small. In your personal life, that means choices like clothing brands, apps to use, sparkling water flavors, movies to see, songs to listen to, books to learn from…and just about every other corner of your passions. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

Focus on Experiences and Watch Your Content Library Grow

Posted by Team SD on 3/3/20 2:24 PM

The demand for digital content and engagement is massive. Brands want content that their audience relates to and for a good reason - it is incredibly effective. No matter how much the digital side of things are expanding, we believe the human and in-person things  need  to develop at least as much to keep up. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

Sponsorship Activation Spotlight: Storytelling

Posted by Team SD on 2/11/20 1:33 PM

Along with our friends and partners at Shell and Pennzoil, our content team developed a story that celebrated one of the most iconic setups in Indianapolis Motor Speedway history. Driver Helio Castroneves, sponsor Pennzoil and the Indy 500.

Earlier in the year, we went out to the historic race track at one of the few times of the year when it stood empty. We sat down with the infinitely knowledgeable Donald Davidson, the historian of IMS, and Helio himself to discuss the last 20 years of impact Helio has had on the sport and venue.

Topics: Marketing Strategy

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Topics: Marketing Strategy

How Does Sponsorship Work With Your Marketing Strategy?

Posted by Ron Schneider on 2/3/20 5:21 PM

Your marketing strategy is likely comprised of various campaigns and platforms to reach and engage your target audience. We have seen how an explosion of digital and social media has shifted the landscape for brands. Ads are being skipped at record pace, and various types of advertising have become noisy. Even $5.6m Super Bowl ads are not immune to the new consumer that is more interested in relevance and experience than a fancy ad production.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Finding the Right Platform to Engage Your Customers

Posted by Austin Schneider on 1/27/20 8:32 AM

Sponsorship continues to prove itself beyond a logo on a jersey. In the last 10 years, the business side of sports has exploded and has opened up year-round opportunities to engage your customer base. This expanded hunt for value in sponsorship has turned these brand and team relationships into full on B2B partnerships that extend far beyond the race track.

Activate your sponsorship with a dynamic approach that engages your customer base where they are. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

To All the Brands Tired of Being Pitched

Posted by Austin Schneider on 1/21/20 12:15 PM

A lot of cold, incoming pitches are likely to be in the form of short-term or stunt-based concepts that are "turnkey" and "guaranteed for millions of impressions." The writing in these pitches is tempting to bite on because they are often written like click bait.

Topics: Marketing Strategy

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Topics: Marketing Strategy