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Motorsports Marketing and Sponsorship Activation Blog




Maximizing Motorsports Sponsorship

Posted by Austin Schneider on 8/31/21 1:22 PM

From events to teams to entire racing series, there are many ways for your brand to leverage this platform as part of your marketing strategy. You know what they say, “there’s strength in numbers,” and being partnered with a motorsports property can be incredibly beneficial to your brand - even if that means hooking into an iRacing event. Heightened visibility, increased sales, differentiation and unique assets make this one of the most exciting platforms to be involved with. It is a different world, so there are some things to consider before heading in.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Finding the Right Platform to Engage Your Customers

Posted by Austin Schneider on 7/20/21 8:32 AM

Sponsorship continues to prove itself beyond a logo on a car. In the last 10 years, the business side of sports has exploded and has opened up year-round opportunities to engage your customer base. This expanded hunt for value in sponsorship has turned these brand and team relationships into full-on B2B partnerships that extend far beyond the race track.

Activate your sponsorship with a dynamic approach that engages your customer base where they are. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

To All the Brands Tired of Being Pitched

Posted by Austin Schneider on 7/13/21 12:15 PM

A lot of cold, incoming pitches are likely to be in the form of short-term or stunt-based concepts that are "turnkey" and "guaranteed for millions of impressions." The writing in these pitches is tempting to bite on because they are often written like click bait.

Topics: Marketing Strategy

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Topics: Marketing Strategy

If You Work in Logistics, Here is Why You Need to Pay Attention to Sponsorship

Posted by Austin Schneider on 6/29/21 10:48 AM

If you provide logistics services like freight and delivery, you might be looking for ways to tell the story of how you build value behind the scenes. Marketing your business to gain maximum visibility may seem to be a tough goal if you are not ready to embrace innovative and robust marketing strategies that have some sort of clear return.

Being involved in logistics automatically means you have more functional ways to promote your work outside of traditional media like TV and digital ads. It is also a great industry to use as an example as we break down the myths that sponsorships are not effective and no more than expensive billboards. When activated correctly, sponsorship is one of the most effective marketing platforms available.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Saving Time and Money With Better Options to Choose From

Posted by Austin Schneider on 6/22/21 1:14 PM

Never before in history have you had more choice as a consumer or as a decision maker. Lower barriers to entry and greater access to large audiences have fueled an unprecedented expansion of options big and small. In your personal life, that means choices like clothing brands, apps to use, sparkling water flavors, movies to see, songs to listen to, books to learn from…and just about every other corner of your passions. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

How Does Sponsorship Work With Your Marketing Strategy?

Posted by Ron Schneider on 6/15/21 9:44 AM

Your marketing strategy is likely comprised of various campaigns and platforms to reach and engage your target audience. We have seen how an explosion of digital and social media has shifted the landscape for brands. Ads are being skipped at record pace, and various types of advertising have become noisy. Even $6m Super Bowl ads are not immune to the new consumer that is more interested in relevance and experience than a fancy ad production.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Focus on Real Experiences and the Content Will Follow

Posted by Austin Schneider on 6/8/21 3:02 PM

The explosion of digital and virtual engagements in the last year has been nothing short of remarkable. A lot of these technologies being used have been in place for many years, but the lack of in-person events and the cancelation of so many programs has led to forced adoption. At first, people thought that virtual programs could wholly replace the real experience.

The cost savings were adored, the lack of travel was appealing. However, after a long year of exclusively virtual programs we all began to grow weary of another Zoom meet & greet, another virtual "experience."

We expect to keep some of the best parts virtual programs had to offer as we move forward but we have found that the best activations ultimately come from real experiences for your partners, customers and employees.  

Topics: Marketing Strategy

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Topics: Marketing Strategy

Integrating Sponsorship as Part of Your Marketing Strategy

Posted by Team SD on 5/18/21 8:22 AM

There are so many elements that go into a well-run and well-considered marketing strategy. We have been experiencing a massive shift with marketers moving their budget and resources toward digital resources - putting millions of dollars behind search campaigns, YouTube advertising, promoted social media posts and more.

That has been what is stealing the headlines, anyway. Quietly behind the scenes, event specialist Bizzabo tells us that 80% of marketers still believe live events (even when needing to run them virtual) are critical to their company's success. Live events are a broad topic and platform in their own right. It could be proprietary events, sponsored presentations, webinars, or even smaller lunch & learn type concepts.

Topics: Marketing Strategy, Foundations

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Topics: Marketing Strategy, Foundations

Align Your Marketing Strategy with the Right Platform

Posted by Todd Stonis on 3/30/21 2:22 PM

When you invest in any type of marketing program, zooming out to understand the full scope of what you can do with it right from the start can be extremely valuable. While running digital ads and accessing traditional media still plays an important role, sponsorship brings your brand to life and gives you access to an entirely new platform. You just need to make sure it is the right one for your brand and the audience you are looking to engage with.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Consistent or Repetitive?

Posted by Austin Schneider on 12/22/20 7:11 AM

Rapidly switching platforms and tactics is a difficult way to find ROI, especially when large amounts of budget are involved. It takes time to grow into a platform - no matter what it is. Leaving behind equity built up is one of the most expensive things marketers can do. We see this a lot in the sponsorship world as part of the 3-and-out issue. Brands come in fast in year one by spending loads of money, and then they have a reality check in year two without much enhancement, then inevitably in year three they fade.

Topics: Marketing Strategy

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Topics: Marketing Strategy