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Motorsports Marketing and Sponsorship Activation Blog




Saving Time and Money With Better Options to Choose From

Posted by Austin Schneider on 3/10/20 1:14 PM

Never before in history have you had more choice as a consumer or as a decision maker. Lower barriers to entry and greater access to large audiences have fueled an unprecedented expansion of options big and small. In your personal life, that means choices like clothing brands, apps to use, sparkling water flavors, movies to see, songs to listen to, books to learn from…and just about every other corner of your passions. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

Focus on Experiences and Watch Your Content Library Grow

Posted by Team SD on 3/3/20 2:24 PM

The demand for digital content and engagement is massive. Brands want content that their audience relates to and for a good reason - it is incredibly effective. No matter how much the digital side of things are expanding, we believe the human and in-person things  need  to develop at least as much to keep up. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

Sponsorship Activation Spotlight: Storytelling

Posted by Team SD on 2/11/20 1:33 PM

The 104th running of the Indianapolis 500 was 104 days away on Monday, February 10. Along with our friends and partners at Shell and Pennzoil, our content team developed a story that celebrated one of the most iconic setups in Indianapolis Motor Speedway history. Driver Helio Castroneves, sponsor Pennzoil and the Indy 500.

Earlier in the year, we went out to the historic race track at one of the few times of the year when it stood empty. We sat down with the infinitely knowledgeable Donald Davidson, the historian of IMS, and Helio himself to discuss the last 20 years of impact Helio has had on the sport and venue.

Topics: Marketing Strategy

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Topics: Marketing Strategy

How Does Sponsorship Work With Your Marketing Strategy?

Posted by Ron Schneider on 2/3/20 5:21 PM

Your marketing strategy is likely comprised of various campaigns and platforms to reach and engage your target audience. We have seen how an explosion of digital and social media has shifted the landscape for brands. Ads are being skipped at record pace, and various types of advertising have become noisy. Even $5.6m Super Bowl ads are not immune to the new consumer that is more interested in relevance and experience than a fancy ad production.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Finding the Right Platform to Engage Your Customers

Posted by Austin Schneider on 1/27/20 8:32 AM

Sponsorship continues to prove itself beyond a logo on a jersey. In the last 10 years, the business side of sports has exploded and has opened up year-round opportunities to engage your customer base. This expanded hunt for value in sponsorship has turned these brand and team relationships into full on B2B partnerships that extend far beyond the race track.

Activate your sponsorship with a dynamic approach that engages your customer base where they are. 

Topics: Marketing Strategy

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Topics: Marketing Strategy

To All the Brands Tired of Being Pitched

Posted by Austin Schneider on 1/21/20 12:15 PM

A lot of cold, incoming pitches are likely to be in the form of short-term or stunt-based concepts that are "turnkey" and "guaranteed for millions of impressions." The writing in these pitches is tempting to bite on because they are often written like click bait.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Align Your Marketing Strategy with the Right Platform

Posted by Todd Stonis on 12/17/19 2:22 PM

When you invest in any type of marketing program, zooming out to understand the full scope of what you can do with it right from the start can be extremely valuable. While running digital ads and accessing traditional media still plays an important role, sponsorship brings your brand to life and gives you access to an entirely new platform. You just need to make sure it is the right one for your brand and the audience you are looking to engage with.

Topics: Marketing Strategy

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Topics: Marketing Strategy

If You Work in Logistics, Here is Why You Need to Pay Attention to Sponsorship

Posted by Austin Schneider on 12/5/19 10:48 AM

If you are an up and comer providing logistics services like freight and delivery, you might be looking for ways to tell the story of how you build value behind the scenes. Marketing your business to gain maximum visibility may seem to be a tough goal if you are not ready to embrace innovative and robust marketing strategies that have some sort of clear return.

Being involved in logistics automatically means you have more functional ways to promote your work outside of traditional media like TV and digital ads. It is also a great industry to use as an example as we break down the myths that sponsorships are not effective and no more than expensive billboards. When activated correctly, sponsorship is one of the most effective marketing platforms available.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Focus on Experiences and the Content Will Follow

Posted by Austin Schneider on 11/5/19 3:02 PM

The explosion of digital platforms in the last ten years has been nothing short of remarkable. The access, reach and lowering of costs that social and digital marketing platforms have developed continue to introduce a host of opportunities for brands to engage their audiences. This has led to a slide for brands that has eroded the human elements that originally put them on the map. We believe that your marketing does not have to be 100% digital…all of the time. Here's why.

Topics: Marketing Strategy

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Topics: Marketing Strategy

Lost Art of Listening

Posted by Austin Schneider on 8/20/19 11:32 AM

There is an insatiable demand for “the next thing” that has brands constantly spinning wheels trying to create stunts to boost impressions and other vane metrics. Why?

It might be because marketers have forgotten how to listen to consumers to understand what they actually want. Forgetting to listen has lead to a lack of understanding, which has generated even more noise.

Topics: Marketing Strategy

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Topics: Marketing Strategy

 

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