Motorsports is an exciting, effective, and fast-paced world to bring your brand to life. With many opportunities to take advantage of, onsite and offsite, a successful program requires some planning. There are some key questions here to get you started, followed up by a link to the ultimate guide to motorsports marketing, a place for you to pick up the fundamentals.
Topics: Motorsports Marketing
Read MoreTopics: Motorsports Marketing
It is no small feat to start and launch a new motorsports series. There are many stakeholders involved, the scale is massive, logistics count for a lot, and the lead time required to do it properly is usually the breaking point. If you have the team to pull it off, it sure is a beautiful thing when it all comes together. That's just what Rob Morgan has done with GT Celebration, the new class in sports car racing.
Topics: Motorsports Marketing
Read MoreTopics: Motorsports Marketing
We read a great article from one of our favorite marketers, Seth Godin. It was all about the decisions you tend to do only once (maybe twice) and how you automatically have an experience disadvantage when you go enter these decisions.
Wildly, these decisions all happen to be quite significant. He mentions planning a wedding, raising money from venture capitalists and applying to college as examples of things you will likely do very few times.
Topics: Motorsports Marketing
Read MoreTopics: Motorsports Marketing
Many factors make a marketing campaign program successful. There are also a handful of elements your team needs to look out for that can slow down your progress. One of the most under-the-radar factors that will sink a campaign before it even gets off the ground is a lack of internal communication.
This is especially critical during times of uncertainty or when outside factors are influencing the overall marketplace. When things are not normal, it does not mean there aren't opportunities - they just may look different.
Topics: Sponsorship ROI, Motorsports Marketing
Read MoreTopics: Sponsorship ROI, Motorsports Marketing
The nearly $6 billion world of motorsports marketing is a challenging, rich and intensely exciting realm to operate in. Some of the largest brands in the world have built their presence from simple grassroots programs, to dynamic, multi-series dynasties. From the outside looking in, they make it look easy. But for marketing managers, executives, and those interested in working with motorsports sponsorship programs to market their business it can quickly become overwhelming without the right know-how and support in your corner.
Topics: Motorsports Marketing, Foundations
Read MoreTopics: Motorsports Marketing, Foundations
Sponsorship can be an integrated alternative to traditional media marketing and a platform where consumers are receptive to hearing your message. The data points to how motorsports, and also emerging sports, score much higher than the average messaging engagement figures captured by SportsBusiness Journal in their annual online survey.
Topics: Sports Business, Motorsports Marketing
Read MoreTopics: Sports Business, Motorsports Marketing
Bill Gates once said, "Whether it’s Google or Apple or free software, we’ve got some fantastic competitors and it keeps us on our toes."
No matter what kind of business you operate in, an attitude like Bill Gates' is essential for long-term success and growth. This kind of competition with the new challenging the established is critical to progress. Look at the world's largest airplane manufacturers as an example. The younger Airbus recently completed 50 years of successful airplane operations and the more established Boeing made a fun video for them as a tribute.
Topics: Motorsports Marketing
Read MoreTopics: Motorsports Marketing
Marketing has expanded in new and exciting ways. Even at the core, marketing has changed. It is not just about selling a product but also providing a compelling experience. When it comes to sports, the marketing strategies are in a constant state of flux - traditional ideas are changing rapidly and new ideas are showing great signs of promise and progress.
Especially in motorsports, eSports is one of these new verticals that can’t be missed.
Topics: Motorsports Marketing
Read MoreTopics: Motorsports Marketing
Each year at the end of May, this year on May 26, some of the world’s leading companies all share one thing in common - a global cheering section. With three of the world’s largest motorsports series all competing on one day right next to each other, some brands will get nearly 12 hours of exposure to millions of engaged fans in F1's Monaco Grand Prix, IndyCar's Indianapolis 500, and NASCAR's Coca-Cola 600.
Topics: Motorsports Marketing
Read MoreTopics: Motorsports Marketing
With so much information readily available online to consult about marketing strategy, brands sometimes ask us "Why do we need to hire an agency?" They wonder why they cannot just go to a property looking for sponsors and deal with them directly without representation, without an experienced agency that has seen the smoke and mirrors time and time again. Some brands do decent on their own, but many fall victim to "The Three Year Cycle: Honeymoon, Reality Check and Fade" with nothing to show for it.
Inc. Magazine just did a feature going into more detail about this and we will look into the top 6 elements of working with a specialized agency here.
Topics: Motorsports Marketing
Read MoreTopics: Motorsports Marketing
