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Motorsports Marketing and Sponsorship Activation Blog




Access B2B Value through Motorsports Marketing

Posted by Team SD on 2/26/19 9:40 AM

In motorsports, the drop of the green flag means go...and go fast. All of that action on the track is compelling for entertainment purposes but what everyone does not see is the action that happens off-track among sponsors and strategic B2B relationships. While sponsorships can cost brands millions of dollars to access the platform, a lot of that "cost" is considered an investment for business development and growth.

Topics: Motorsports Marketing

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Topics: Motorsports Marketing

The Top 5 Questions We Get Asked About Motorsports Marketing

Posted by Team SD on 12/20/18 9:38 AM

Motorsports is an exciting, effective, and fast-paced world to bring your brand to life. With many opportunities to take advantage of, a successful program requires some planning. There are some key questions here to get you started, followed up by a link to the ultimate guide to motorsports marketing, a place for you to pick up the fundamentals.

Topics: Motorsports Marketing

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Topics: Motorsports Marketing

The Definitive Guide to Motorsports Marketing

Posted by Team SD on 11/9/18 9:52 AM

The nearly $6 billion world of motorsports marketing is a challenging, rich and intensely exciting realm to operate in. Some of the largest brands in the world have built their presence from simple grassroots programs, to dynamic, multi-series dynasties. From the outside looking in, they make it look easy. But for marketing managers, executives, and those interested in working with motorsports sponsorship programs to market their business it can quickly become overwhelming without the right know-how and support in your corner.

Topics: Motorsports Marketing, Foundations

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Topics: Motorsports Marketing, Foundations

The Underrated Ingredient to Sports Marketing Success

Posted by Austin Schneider on 7/31/18 9:44 AM

Many factors make a marketing campaign program successful. There are also a handful of elements your team needs to look out for that can slow down your progress. One of the most under-the-radar factors that will sink a campaign before it even gets off the ground is a lack of internal communication.

Topics: Sponsorship ROI, Motorsports Marketing

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Topics: Sponsorship ROI, Motorsports Marketing

Finding the Right Platform to Engage Your Customers

Posted by Austin Schneider on 5/1/18 9:36 AM

Sponsorship continues to prove itself beyond a logo on a jersey. In the last 10 years, the business side of sports has exploded for good reason. This expanded hunt for value in sponsorship has turned these brand and team relationships into full on B2B partnerships. Through these partnerships, some unique opportunities come up for brands looking to genuinely engage their customers at all ends of the budget spectrum.

Here are 3 great ways you can leverage sponsorship to activate genuine customer engagement:

Topics: Sports Business, Motorsports Marketing

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Topics: Sports Business, Motorsports Marketing

So Many Marketing Opportunities for Your Brand...Why Sponsorship?

Posted by Todd Stonis on 11/14/17 11:22 AM

The short answer is because sponsorship is a full alternative to traditional media marketing and a platform where consumers are receptive to hearing your message. The data points to how motorsports, and also emerging sports, score much higher than the average messaging engagement figures captured by SportsBusiness Journal in their annual online survey.

Topics: Sports Business, Motorsports Marketing

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Topics: Sports Business, Motorsports Marketing

 

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