Each year at the end of May, this year on May 26, some of the world’s leading companies all share one thing in common - a global cheering section. With three of the world’s largest motorsports series all competing on one day right next to each other, some brands will get nearly 12 hours of exposure to millions of engaged fans in F1's Monaco Grand Prix, IndyCar's Indianapolis 500, and NASCAR's Coca-Cola 600.
Topics: Motorsports Marketing
Read MoreTopics: Motorsports Marketing
With so much information readily available online to consult about marketing strategy, brands sometimes ask us "Why do we need to hire an agency?" They wonder why they cannot just go to a property looking for sponsors and deal with them directly without representation, without an experienced agency that has seen the smoke and mirrors time and time again. Some brands do decent on their own, but many fall victim to "The Three Year Cycle: Honeymoon, Reality Check and Fade" with nothing to show for it.
Inc. Magazine just did a feature going into more detail about this and we will look into the top 6 elements of working with a specialized agency here.
Topics: Motorsports Marketing
Read MoreTopics: Motorsports Marketing
No matter where your brand is investing marketing dollars, the value you get back is the priority. For different forms of marketing, there are different value equations. In motorsports marketing, the value equation involves four primary stakeholders: fans, sponsors, teams, and series. Each different channel will function differently, but they all need to work together to maintain a sustainable balance for everyone involved.
Topics: Motorsports Marketing
Read MoreTopics: Motorsports Marketing
In motorsports, the drop of the green flag means go...and go fast. All of that action on the track is compelling for entertainment purposes but what everyone does not see is the action that happens off-track among sponsors and strategic B2B relationships. While sponsorships can cost brands millions of dollars to access the platform, a lot of that "cost" is considered an investment for business development and growth.
Topics: Motorsports Marketing
Read MoreTopics: Motorsports Marketing
Motorsports is an exciting, effective, and fast-paced world to bring your brand to life. With many opportunities to take advantage of, a successful program requires some planning. There are some key questions here to get you started, followed up by a link to the ultimate guide to motorsports marketing, a place for you to pick up the fundamentals.
Topics: Motorsports Marketing
Read MoreTopics: Motorsports Marketing
The nearly $6 billion world of motorsports marketing is a challenging, rich and intensely exciting realm to operate in. Some of the largest brands in the world have built their presence from simple grassroots programs, to dynamic, multi-series dynasties. From the outside looking in, they make it look easy. But for marketing managers, executives, and those interested in working with motorsports sponsorship programs to market their business it can quickly become overwhelming without the right know-how and support in your corner.
Topics: Motorsports Marketing, Foundations
Read MoreTopics: Motorsports Marketing, Foundations
Many factors make a marketing campaign program successful. There are also a handful of elements your team needs to look out for that can slow down your progress. One of the most under-the-radar factors that will sink a campaign before it even gets off the ground is a lack of internal communication.
Topics: Sponsorship ROI, Motorsports Marketing
Read MoreTopics: Sponsorship ROI, Motorsports Marketing
Sponsorship continues to prove itself beyond a logo on a jersey. In the last 10 years, the business side of sports has exploded for good reason. This expanded hunt for value in sponsorship has turned these brand and team relationships into full on B2B partnerships. Through these partnerships, some unique opportunities come up for brands looking to genuinely engage their customers at all ends of the budget spectrum.
Topics: Sports Business, Motorsports Marketing
Read MoreTopics: Sports Business, Motorsports Marketing
The short answer is because sponsorship is a full alternative to traditional media marketing and a platform where consumers are receptive to hearing your message. The data points to how motorsports, and also emerging sports, score much higher than the average messaging engagement figures captured by SportsBusiness Journal in their annual online survey.
Topics: Sports Business, Motorsports Marketing
Read MoreTopics: Sports Business, Motorsports Marketing
