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The nearly $6 billion world of motorsports marketing is a challenging, rich and intensely exciting realm to operate in. Some of the largest brands in the world have built their presence from simple grassroots programs to dynamic, multi-series dynasties. From the outside looking in, they make it look easy. But for marketing managers, executives, and those interested in working with motorsports sponsorship programs to market their business it can quickly become overwhelming without the right know-how and support in your corner.

Topics: Motorsports Marketing, Foundations

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Marketing has expanded in new and exciting ways. Even at the core, marketing has changed. It is not just about selling a product but also providing a compelling experience. When it comes to sports, the marketing strategies are in a constant state of flux - traditional ideas are changing rapidly and new ideas are showing great signs of promise and progress.

Especially in motorsports, eSports is one of these new verticals that can’t be missed.

Topics: Motorsports Marketing

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It is no small feat to start and launch a new motorsports series. There are many stakeholders involved, the scale is massive, logistics count for a lot, and the lead time required to do it properly is usually the breaking point. If you have the team to pull it off, it sure is a beautiful thing when it all comes together. That's just what Rob Morgan has done with GT Celebration, sports car racing designed by enthusiasts, for enthusiasts.

The series held its first events in 2020 and has taken the momentum started and already carried it into 2021 by announcing an exciting schedule for its competitors at world renowned race tracks from February to October. We are excited to continue our support for the series as it develops through the new year.

Topics: Motorsports Marketing

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Bill Gates once said, "Whether it’s Google or Apple or free software, we’ve got some fantastic competitors and it keeps us on our toes."

No matter what kind of business you operate in, an attitude like Bill Gates' is essential for long-term success and growth. This kind of competition with the new challenging the established is critical to progress. Look at the world's largest airplane manufacturers as an example. The younger Airbus recently completed 50 years of successful airplane operations and the more established Boeing made a fun video for them as a tribute.

Topics: Motorsports Marketing

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