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Motorsports Marketing and Sponsorship Activation Blog




What Does Sponsorship Activation Really Mean?

Posted by Austin Schneider on 3/21/19 9:41 AM

Sponsorship activation is what you do with what you own. Simple as that!

This can take many forms, but it is bringing your brand to life from things as simple as booth spaces at an event to more sophisticated programs like employee engagement initiatives, sales contests, once-in-a-lifetime experiences, and customer celebrations.

Topics: Sponsorship Activation

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Topics: Sponsorship Activation

Activating a Diverse Set of Assets

Posted by Austin Schneider on 2/5/19 10:18 AM

You are in the increasingly familiar position of doing more with less, but what do you do when you step into a new role, have a whole bunch of assets that seem unrelatable, and are not sure as to what to do with them?

Topics: Sponsorship Activation

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Topics: Sponsorship Activation

What Does Your Marketing Do for Your Employees?

Posted by Austin Schneider on 12/13/18 2:41 PM

Understandably so, most marketing is thought of as a way for companies to engage customers or prospective customers in order to increase sales. But what if you had a platform that would allow you to do just that, but also engage your employees?

Topics: Sponsorship Activation

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Topics: Sponsorship Activation

Sponsorship Activation Spotlight: The Motorsports Double

Posted by Austin Schneider on 12/13/18 1:45 PM

For many years, select talented professional race car drivers have done "The Double," where they race in both the Indy 500 and Coca-Cola 600 in one day. Over the years, our team has developed and presented The Motorsports Double as a sponsorship activation program that media and VIPs could also experience.

Topics: Best Practices, Sponsorship Activation

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Topics: Best Practices, Sponsorship Activation

Why You Should Focus on Sponsorship Activation

Posted by Team SD on 11/9/18 2:57 PM

Our area of focus in the sports business world might come off pretty specific to most, and that's how we like it. We were poking around some broader trends in the sponsorship world and what we found was pretty remarkable. 2018 saw $24.2 billion worth of property investments in North America alone, with 70% of that directed at sports. The next bucket of sponsorship investment? 10% on entertainment properties such as the Academy Awards and Grammys. These figures point to the idea that an investment in sponsorship is rich with opportunities for brands to showcase their story authentically.

Topics: Sponsorship Activation, Foundations

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Topics: Sponsorship Activation, Foundations

Build Business Value With Your Showcar Program

Posted by Austin Schneider on 8/7/18 8:54 AM

An effective and sustainable way to activate your motorsports sponsorship and engage with your audience is through the use of a strategic showcar program. No longer are the teams people who transport a car to an event, set up some chairs, and endure the day. We have expanded this more traditional program for our clients by integrating them into a larger marketing mix, now leveraging them as Experiential Marketing & Merchandising Teams (EMTs).

Topics: Sponsorship Activation

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Topics: Sponsorship Activation

3 Ideas to Start in Motorsports Marketing

Posted by Ron Schneider on 7/25/18 2:56 PM

Many see involvement in motorsports automatically carrying a heavy price tag and in some cases, motorsports marketing can indeed be expensive. However, there are strategic ways to benefit from the performance attributes of motorsports involvement at a lower cost that translates to massive value for your brand. 

Topics: Best Practices, Marketing Strategy, Sponsorship Activation

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Topics: Best Practices, Marketing Strategy, Sponsorship Activation

Enhance Your Customer Engagement and Company Culture

Posted by Austin Schneider on 7/11/18 1:55 PM

When you are looking for marketing opportunities that are authentic and fresh, give motorsports a closer look. Things like unique viewing spaces, once-in-a-lifetime experiences, and special access are what really blow the mind of your guests. As a sponsor, your guests can be anyone from leading customers to high-producing employees. With the right sponsorship activation, your logo on the track or car often becomes the smallest asset in the mix

Topics: Sponsorship Activation

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Topics: Sponsorship Activation

How Does Sponsorship Work With Your Marketing Strategy?

Posted by Ron Schneider on 6/27/18 1:21 PM

Your marketing strategy is likely comprised of various campaigns and platforms to reach and engage your target audience. We have seen how an explosion of digital and social media has shifted the landscape for brands. Ads are being skipped at record pace, and various types of advertising have become noisyThis behavioral change has led to a rise in the importance of live entertainment for brands to engage their consumers in.

Topics: Marketing Strategy, Sponsorship Activation

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Topics: Marketing Strategy, Sponsorship Activation

Marketing on Big Stages and Small

Posted by Todd Stonis on 6/18/18 11:18 AM

It is refreshing to see brands grow their involvement in a sport from a small promotion all the way to the point where they are owning and operating their own teams and unlocking unique brand building opportunities. To understand what works exactly right for your brand, we encourage you to start small with your investment, experiment with different activation strategies, analyze results, and continually align investment to where you are seeing the results. This will help prevent expensive and high profile pitfalls that often are seen in sports marketing.

Topics: Sponsorship Activation

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Topics: Sponsorship Activation

 

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