We have long been fans of the somewhat cliché idea of 2+2=5. This is what happens when you put together two seemingly similar categories of things and end up with more than the sum of their parts. This strategy becomes available to brands that have assets in multiple different categories, sports, or media types.
Your brand likely falls in that category even if you have to think about things a bit differently. Some partnerships make more sense than others to integrate, like the one we are going to spotlight here, but this concept works across a variety of ways.