FEED

Motorsports Marketing and Sponsorship Activation Blog




7 Common Mistakes With Sponsorship Programs

Posted by Team SD on 6/14/22 10:16 AM

As sponsorship continues to evolve and assume a more complex status for marketing teams, companies need to deploy focused strategies to make the most out of their investments. Unfortunately, many brands struggle to identify an appropriate sponsorship program that would generate significant value, or they fail to develop ideas to utilize their sponsorship properties effectively. If you are set to get involved in sponsorship, there are some common strategy gaps to identify that might reduce the impact of your program.

Topics: Sponsorship ROI

Read More

Topics: Sponsorship ROI

Maximizing the ROI of Your Sponsorship Program in 2022

Posted by Team SD on 5/10/22 2:17 PM

One of the most complex and intriguing forms of marketing over the years has been sponsorship. The industry has evolved massively from logos and egos to rapidly advancing technical partnerships on a global scale. There is no longer room for passive sponsorship management.

Executive teams are demanding clear ROI formulas to be delivered regularly to ensure maximum value is created with every dollar of investment. We believe there is no "silver bullet” in sports marketing that boils everything down to one number because there are too many extraordinary ways to activate sponsorships with your most important stakeholders. The storytelling, the emotion, the passion and some of the other more intangible elements sponsorship brings to your brand is a healthy balance to the data-heavy traceability of digital marketing. 

Topics: Sponsorship ROI, Foundations

Read More

Topics: Sponsorship ROI, Foundations

What is Your Objective?

Posted by Austin Schneider on 5/3/22 1:13 PM

Let's zoom out from sports and sponsorship for a moment to take a look at marketing as a whole.

The need to measure your marketing has come a long way since early advertising. The requirements to demonstrate ROI or effectiveness have only intensified for the mainstream since AdWords and other data-rich platforms have been opened up to marketers around the world in every industry.

Topics: Sponsorship ROI

Read More

Topics: Sponsorship ROI

How to Make the Most of Your Event Weekend

Posted by Austin Schneider on 1/20/22 12:02 PM

While an event often only lasts a couple of days for guests and customers, it took months of your team's time and resources to make the magic happen. You want to go into an event as prepared as possible to maximize the marketing and business value you can build from it. That often means extending the activation beyond the event itself and organizing different formats of engagement for in-person and virtual audiences.

Topics: Best Practices, Sponsorship ROI

Read More

Topics: Best Practices, Sponsorship ROI

A Tale of Two Agencies

Posted by Team SD on 12/7/21 11:28 AM

Sometimes the biggest challenge of getting started with a new project is fighting the unknown. When you don't know what you need, you don't know how to get started. This can be especially frustrating for the different parties in sports marketing that come together to make the whole environment work. Fortunately, there are plenty of resources to support your brand and maximize the opportunities to succeed.

We have outlined the differences to provide some guidance on the value two different types of agencies can bring.

Topics: Sponsorship ROI

Read More

Topics: Sponsorship ROI

Simplifying the Motorsports Sponsorship Formula

Posted by Ron Schneider on 11/23/21 1:23 PM

Before you get into the mechanics of where your budget should go, there are a few things you need to know to get the most out of a motorsports sponsorship. With this dynamic platform, the price of the property is only the price to enter. Don't expect a whirlwind of ROI to come in if you don't put forth proper activation budget.

Topics: Best Practices, Sponsorship ROI

Read More

Topics: Best Practices, Sponsorship ROI

Building ROI With What You Already Own

Posted by Team SD on 11/9/21 1:33 PM

Your first couple of months and years as a new sponsor will introduce you to the most significant sources of ROI that you can gain from the partnership. It is essential to activate these sources as well as they serve as the foundation of your program. But what happens when you are ready to introduce a bit more sophistication into your program?

Topics: Sponsorship ROI

Read More

Topics: Sponsorship ROI

The Underrated Ingredient to Sponsorship Value

Posted by Austin Schneider on 10/19/21 9:44 AM

Many factors can bring value from your sponsorship program back to your business. There are also a handful of elements your team needs to look out for that can slow down your progress. One of the most under-the-radar factors that will sink a campaign before it even gets off the ground is a lack of internal communication.

This is especially critical during times of uncertainty or when outside factors are influencing the overall marketplace. When things are not normal, it does not mean there aren't opportunities - they just may look different.

Topics: Sponsorship ROI, Motorsports Marketing

Read More

Topics: Sponsorship ROI, Motorsports Marketing

SD Featured on BlackBook Motorsport: Building ROI from Your Sponsorships

Posted by Austin Schneider on 9/7/21 9:42 AM

We are a sports marketing and creative agency based in Charlotte, NC and Denver, CO. We seek to be an organic extension of your sales and marketing teams with a special focus on sponsorship activation. At our core, we represent brands that sponsor various properties across motorsports. We also help properties modernize their offerings so that they are best positioned to connect with what sponsors require. We believe that agreeing to sponsor a particular team, driver, series, or venue is only the first step and cannot generate the maximum return on that investment.

Topics: Sponsorship ROI

Read More

Topics: Sponsorship ROI

4 Pillars of Sponsorship Value

Posted by Team SD on 8/17/21 2:45 PM

We have seen the marketplace adapt to many shifts across our work in different series, sports, brands and partners. Now more than ever, these essential pillars of value are shining through the more mainstream vanities such as views, attendee counts, and impressions. 

You will find new and fresh value when your organization limits the inbound noise to focus on these core principles. These principles have been distilled down to their most essential form so you can get right to it.

Topics: Sponsorship ROI

Read More

Topics: Sponsorship ROI