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Motorsports Marketing and Sponsorship Activation Blog




Maximizing the ROI of Your Sponsorship Program in 2019

Posted by Team SD on 11/9/18 12:39 PM

Possibly one of the most complex and intriguing forms of marketing over the years has been sponsorship. The industry has evolved massively from logos and egos to rapidly advancing technical partnerships on a global scale. There is no longer room for passive sponsorship management. Executive teams are demanding clear ROI formulas to be delivered regularly to ensure maximum value is created with every dollar of investment. We believe there is no "silver bullet” in sports marketing that boils everything down to one number because there are too many extraordinary ways to activate sponsorships with your most important stakeholders.

Topics: Sponsorship ROI, Foundations

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Topics: Sponsorship ROI, Foundations

Does Your Brand Need Support in Sports Marketing?

Posted by Team SD on 10/24/18 8:51 AM

Sometimes the biggest challenge of getting started with a new project is fighting the unknown. When you don't know what you need, you don't know how to get started. In sports marketing, this can be especially frustrating for the different parties that come together to make the whole environment work. Fortunately, there are plenty of resources to support your brand and maximize the opportunities to succeed.

Here, we have outlined the differences to provide some guidance on the value two different types of agencies can bring.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

Build ROI With What You Already Own

Posted by Team SD on 10/2/18 1:33 PM

Your first couple of months and years as a new sponsor will introduce you to the most significant sources of ROI that you can gain from the partnership. It is essential to activate these sources as well as they serve as the foundation of your program. But what happens when you are ready to introduce a bit more sophistication into your program?

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

The Underrated Ingredient to Sports Marketing Success

Posted by Austin Schneider on 7/31/18 9:44 AM

Many factors make a marketing campaign program successful. There are also a handful of elements your team needs to look out for that can slow down your progress. One of the most under-the-radar factors that will sink a campaign before it even gets off the ground is a lack of internal communication.

Topics: Motorsports Marketing, Sponsorship ROI

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Topics: Motorsports Marketing, Sponsorship ROI

Motorsports Sponsorship ROI Simplified

Posted by Ron Schneider on 7/25/18 7:47 AM

Before you get into the mechanics of where your budget should go, there are a few things you need to know to get the most out of a motorsports sponsorship. With this dynamic platform, the price of the property is only the price to enter. Don't expect a whirlwind of ROI to come in if you don't put forth proper activation budget.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

Don't Let These 3 Things Happen to Your Sponsorship Program

Posted by Ron Schneider on 7/19/18 7:17 AM

Properties have come a long way in their sponsorship support and servicing as the relationships continue to evolve into more technical partnerships. They understand that come renewal time, they must deliver the value the sponsor needs in order to continue the relationship. Our agency has noticed there can still be a gap in this relationships, and here are some things to consider when your brand decides not to consult expertise beforehand.

Topics: Sponsorship ROI, Best Practices

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Topics: Sponsorship ROI, Best Practices

New Resource Available 🏁

Posted by Team SD on 7/12/18 7:03 AM

One of the most critical things we do for brands with sponsorship assets at their disposal is to zoom out. Zooming out allows us to understand the bigger picture and opens the opportunities for internal alignment.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

4 Keys to the Motorsports Marketing Value Equation

Posted by Ron Schneider on 4/6/18 4:21 PM

No matter where your brand is investing marketing dollars, the value you get back is a priority. For different forms of marketing, there are different value equations. In motorsports marketing, the value equation involves four primary stakeholders: fans, sponsors, teams, and series. Each different channel will function differently, but they all need to work together to maintain a sustainable balance.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

Delivering Value With Motorsports Sponsorship

Posted by Austin Schneider on 2/28/18 12:41 PM

You can deliver big-time ROI with the right sponsorship activation in place. We define sponsorship activation as what you do with what you own. Simple as that! We also consider activation to be the driving force behind the ongoing value you expect to see from your sports marketing programs.

This can take many forms, but it is bringing your brand to life from things as simple as booth spaces at an event to more sophisticated programs like employee engagement initiatives, sales contests, once-in-a-lifetime experiences, and customer celebrations.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

3 Questions to Ask of Your Sponsorship Program

Posted by Austin Schneider on 2/13/18 8:32 AM

You are kicking into the new season with a host of new opportunities to capitalize on. As you continue to plan around marquee events coming up, make the most out of your strategic planning meetings. These three questions will guide you toward a more productive and value-based sponsorship program.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

 

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