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Motorsports Marketing and Sponsorship Activation Blog




How to Make the Most of Your Event Weekend

Posted by Austin Schneider on 1/29/19 12:02 PM

While an event often only lasts a couple of days for guests and customers, we understand that event actually took months of your team's time and resources to make the magic happen. With all of that hanging in the balance, you want to go into an event as prepared as possible to maximize the marketing and business value you can build from it. A well-executed event can live on for weeks through digital content and the right follow up.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

What is Your Objective?

Posted by Austin Schneider on 1/22/19 1:13 PM

Start the New Year by zooming out from sports marketing for a moment to take a look at marketing as a whole.

The need to measure your marketing has come a long way since early advertising. The requirements to demonstrate ROI or effectiveness have only intensified for the mainstream since AdWords and other data-rich platforms have been opened up to marketers around the world in every industry.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

Maximizing the ROI of Your Sponsorship Program in 2019

Posted by Team SD on 1/8/19 11:18 AM

Possibly one of the most complex and intriguing forms of marketing over the years has been sponsorship. The industry has evolved massively from logos and egos to rapidly advancing technical partnerships on a global scale. There is no longer room for passive sponsorship management. Executive teams are demanding clear ROI formulas to be delivered regularly to ensure maximum value is created with every dollar of investment. We believe there is no "silver bullet” in sports marketing that boils everything down to one number because there are too many extraordinary ways to activate sponsorships with your most important stakeholders.

Topics: Sponsorship ROI, Foundations

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Topics: Sponsorship ROI, Foundations

Does Your Brand Need Support in Sports Marketing?

Posted by Team SD on 10/24/18 8:51 AM

Sometimes the biggest challenge of getting started with a new project is fighting the unknown. When you don't know what you need, you don't know how to get started. In sports marketing, this can be especially frustrating for the different parties that come together to make the whole environment work. Fortunately, there are plenty of resources to support your brand and maximize the opportunities to succeed.

Here, we have outlined the differences to provide some guidance on the value two different types of agencies can bring.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

Build ROI With What You Already Own

Posted by Team SD on 10/2/18 1:33 PM

Your first couple of months and years as a new sponsor will introduce you to the most significant sources of ROI that you can gain from the partnership. It is essential to activate these sources as well as they serve as the foundation of your program. But what happens when you are ready to introduce a bit more sophistication into your program?

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

The Underrated Ingredient to Sports Marketing Success

Posted by Austin Schneider on 7/31/18 9:44 AM

Many factors make a marketing campaign program successful. There are also a handful of elements your team needs to look out for that can slow down your progress. One of the most under-the-radar factors that will sink a campaign before it even gets off the ground is a lack of internal communication.

Topics: Sponsorship ROI, Motorsports Marketing

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Topics: Sponsorship ROI, Motorsports Marketing

Motorsports Sponsorship ROI Simplified

Posted by Ron Schneider on 7/25/18 7:47 AM

Before you get into the mechanics of where your budget should go, there are a few things you need to know to get the most out of a motorsports sponsorship. With this dynamic platform, the price of the property is only the price to enter. Don't expect a whirlwind of ROI to come in if you don't put forth proper activation budget.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

Don't Let These 3 Things Happen to Your Sponsorship Program

Posted by Ron Schneider on 7/19/18 7:17 AM

Properties have come a long way in their sponsorship support and servicing as the relationships continue to evolve into more technical partnerships. They understand that come renewal time, they must deliver the value the sponsor needs in order to continue the relationship. Our agency has noticed there can still be a gap in this relationships, and here are some things to consider when your brand decides not to consult expertise beforehand.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

New Resource Available 🏁

Posted by Team SD on 7/12/18 7:03 AM

One of the most critical things we do for brands with sponsorship assets at their disposal is to zoom out. Zooming out allows us to understand the bigger picture and opens the opportunities for internal alignment.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

4 Keys to the Motorsports Marketing Value Equation

Posted by Ron Schneider on 4/6/18 4:21 PM

No matter where your brand is investing marketing dollars, the value you get back is a priority. For different forms of marketing, there are different value equations. In motorsports marketing, the value equation involves four primary stakeholders: fans, sponsors, teams, and series. Each different channel will function differently, but they all need to work together to maintain a sustainable balance.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

 

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