FEED

We have seen the marketplace adapt to many shifts across our work in different series, sports, brands and partners. Now more than ever, these essential pillars of value are shining through the more mainstream vanities such as views, attendee counts, and impressions. 

You will find new and fresh value when your organization limits the inbound noise to focus on these core principles. These principles have been distilled down to their most essential form so you can get right to it.

Topics: Sponsorship ROI

Read More

Ends of quarters, ends of event seasons and other "ends of" are fitting times to review your suite of partnerships to make sure you are making the most out of new and ever-changing assets. It also can provide a window to consult with an objective third party that will be able to identify opportunities and hang-ups more efficiently. To get you started, let these three questions guide you toward a more productive and value-based sponsorship program.

Topics: Best Practices, Sponsorship ROI

Read More

Influencer marketing is a category of marketing that focuses on using celebrities or key leaders to drive a brand’s message. It is a tier of social media that utilizes influencers for endorsements and product mentions. Social content creators with niche audiences can add a lot of value to a brand that traditional marketing doesn’t instantly offer. Yet another area of marketing rapidly changing, we have found a new dimension to these arrangements is to look further than influencers and build ambassadors.

Topics: Sponsorship ROI

Read More

You can deliver big-time ROI with the right sponsorship activation in place. We define sponsorship activation as what you do with what you own. Simple as that. We also consider activation to be the driving force behind the ongoing value you expect to see from your sports marketing programs.

This can take many forms, but it is bringing your brand to life from things as simple as booth spaces at an event to more sophisticated programs like employee engagement initiatives, sales contests, once-in-a-lifetime experiences, and customer celebrations.

Topics: Sponsorship ROI

Read More

Topics: Sponsorship ROI

Read More

The world of motorsports marketing is a dynamic, exciting and unique place for your brand to thrive in. You have the opportunity to engage customers, employees and partners through integrated programs across a suite of available assets. We see a lot of brands go all-in to one particular property thinking it is the most convenient option, but it doesn't always produce the best results. When you activate a diverse set of assets, your ROI begins building while remaining flexible to the marketplace.

Topics: Sponsorship ROI

Read More