Sponsorship can be an integrated alternative to traditional media marketing and a platform where consumers are receptive to hearing your message. The data points to how motorsports, and also emerging sports, score much higher than the average messaging engagement figures captured by SportsBusiness Journal in their annual online survey.
Recent growth for motorsports across mainstream media and audiences has also been a boon for new sponsorship programs. Add-on value like Netflix's Drive to Survive and Race show how the on-track product can be enhanced through thoughtful storytelling in a different venue.
Topics: Sports Business, Motorsports Marketing
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