The Definitive Guide to Motorsports Marketing
WHO WE ARE
An organic extension of your sales and marketing team.
The passion for performance began at an early age for our founder & CEO, Ron Schneider. Even before the company officially began in 1995, Ron has been entrenched in all things motorsports. Ron’s experience developed from working in many disciplines within the world of motorsports including race engineering with BF Goodrich, sanctioning body management with SCCA, race team direction with Team Rahal, agency involvement with Corporate Motorsports and on the sponsor side with Bell Helmets and BF Goodrich.
Shell became our first client in 1995 when they made the strategic shift from acquiring sponsorship assets to activating them, and we proudly continue to grow together as partners today.
A partnership with Team SD means you gain an organic extension of your brand full of rich expertise. We remain an independent, lean and potent agency with a passion for maximizing value out of sports marketing programs.
Take a 90-second ride to discover what we can make happen with your team.
We encourage our clients to start small with sponsorship investments - which runs counter to what you might hear from other agencies. We want to take the time to know the property, test programs internally and externally, find out what works, and then grow toward where we see the return.
Establishing the right foundations from the very beginning is critical. Without internal support from leadership, a sponsorship can be set up to fail. It's unfortunately all too common for brands to enthusiastically support a new sponsorship without having a focused plan to generate results. This will break down to a 3-year cycle: honeymoon, reality check, and fade.
We don’t want that to happen to your team, so we represent you with years of expertise in sports marketing from all disciplines of the industry. It is your objective, your culture and your budget that shapes the program we develop with you from the very beginning. At Sport Dimensions, our focus is on activation and brand building rather than property sales. Small company or large, we hope you’ll turn to us before you start your sponsorship journey.
Doing more with less is one of our specialties. Our team believes in carrying out any project, big or small, with the utmost focus on quality. We strive to eliminate noise and superfluous choices so you can focus on what matters most.
We want to team up with you to maximize value out of what your marketing program already has access to. This will play out in the form of collaborating, innovating, and executing with no time leftover for pitching.
When we build out marketing programs together, we prioritize results over any short-lived stunt. You’ll find us developing creative ways for non-traditional business units to leverage and integrate sponsorships.