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Sponsorship Mix Calculator

Learn how you can maximize the value of your sports marketing strategy.

Sketch out your strategy with our interactive Sponsorship Mix Calculator. It calculates a mix of six popular channels of motorsports marketing so you can see your budget come to life. When you're finished, you can set up a free consultation with a brand activation expert to discuss your draft.

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Learn Asset Diversification

Many properties will try to put 100% of your budget into one or two key assets. See how an agency can generate a valuable mix of diverse assets to activate.

Build the Right Mix for Your Brand

Our calculator lets you experiment with your ideal mix of 6 different asset categories while providing guidance on the value of each one.

Get Expert Feedback

Once you've created your ideal mix, submit it with the click of a button for experienced input from one of our brand activation strategists.