View projects, results and other case studies of what we have done recently.

Thank you to our partners.

We are proud to take you behind-the-scenes of our recent work. We especially like this part because it means showcasing our rich collaboration with some of the leading brands in the world. If you have any questions about how these projects worked, or if you'd like to learn more about the other work we have done, send us a note. We'd love to speak with you.


The Motorsports Double

Taking place on Memorial Day Weekend, learn how we integrated multiple marketing opportunities to create the ultimate VIP experience to promote a new customer loyalty program. Police escorts and private planes included.


Call Before You Dig!

Sport Dimensions was tapped to help increase consumer awareness and understanding of “Call 811,” a free service that marks underground utility lines on your property to help prevent blind and dangerous digging.


Toyota GT4586

What happens when you take the engine from a Ferrari 458 and put it in a Toyota GT86? Over 50 million+ social engagements and counting with one of the most unique sponsorship activation programs you can find.


Shell Eco-marathon Americas

When Shell wanted their long-running supermileage event to have a presence in the US, they turned to us to take care of building the proprietary event. This platform enables students to build vehicles that get 2,500+ miles per gallon.


Quaker State 400

Quaker State is redefining what's possible for how a brand can activate a title sponsorship. Learn how our partnership has grown to build a unique platform that brings customer engagement to life throughout the entire year.


Working with SD

I have been working with Sport Dimensions for over 15 years while I have been employed at Shell Oil Products. Sport Dimensions continuously over-delivers on the objectives of each program that we execute with them through the years. Although they are excellent at the on-site delivery of the event and everyone at SD is very customer focused on providing the best experience, they also excel in the short and long-term strategic planning with our sports marketing program."

David Lerch

Shell Lubricants, Walmart/CTC Channel Marketing Manager

“The team at Sport Dimensions has been instrumental in helping develop and implement our marketing strategies and programs. One of their biggest strengths is in creating activation strategies with our B2B partners that help strengthen our relationship with them and grow our brands. ROI on motorsports-based marketing is always a tough one determine, but with their help, we have developed metrics to track progress that allows us to justify our spend and continue supporting these efforts."

Rusty Waples

Global Group Brand Manager ITW Global Brands

"It's one thing to sponsor a race, but where [sponsors] get the bang for their buck is the activation. That's where it pays dividends and working with the group from Sport Dimensions now for a number of years, I don't think anybody does it better than they do."

Larry McReynolds

Former NASCAR crew chief and current racing analyst with Fox Sports

"Thank you for a GREAT race day event! Thanks to you and the entire Sport Dimensions team, we had an over-the-top weekend. Our Hyster logo looked great on the track!"

Tracy Minto

Hyster Yale Group

"Sport Dimensions is always finding ways for their clients to maximize their investment. They’ve got a depth of experience and a vast network of contacts in the industry. You’re not going to be handed a junior account person or someone with no experience. SD is a small and mighty team, in a world where small is the new big they really have an advantage."

Paul Pfanner

CEO of Pfanner Communications Inc. and Racer Media & Marketing

“This is my 3rd Quaker State 400 event with customers and it by far exceeded our customer's expectations. Being able to offer the full VIP experience from the tours, Pit Zero, drivers meeting, parade, waving the green flag and pit access during the race was over the top and have heard nothing but ‘Best Ever,’ ‘Check It Off My Bucket List,’ ‘Speechless,’ and ‘Can’t Thank You Enough.’”

Mark Lyon

Shell Lubricants, OEM Accounts

"Very impressed with their organization, demeanor, and professionalism. Kudos to SD and the whole team. Well done!"


"The overall organization of the event was very much appreciated. I also enjoyed the effort undertaken to find unique experiences for us to enjoy. The racing experience was unmatched in any experience I have had. Superb opportunity - and truly fun just to see how much everyone was enjoying themselves."

Canadian Tire Retail Owners