CALL BEFORE YOU DIG!
A SPORT DIMENSIONS PERFORMANCE MARKETING CASE STUDY
Sport Dimensions was tapped to help increase consumer awareness and understanding of “Call 811”, a free service that marks underground utility lines on your property to help prevent blind and dangerous digging.
See this campaign in action.
Sport Dimensions needed to dig up a compelling message to bring excitement to an otherwise overlooked safety message.
Sport Dimensions leveraged the power of driver personalities and their fan bases to create break-through safety messages. Through a multitude of tactics, including social media sweepstakes, media stunts and content development, Sport Dimension’s efforts would create cohesiveness among 811’s state-run call centers and generate a community of passionate safety professionals online.
What began as a short PSA video has grown into a multi-year, multi-faceted activation plan to raise awareness of 811.
With the ability to create compelling content, Sport Dimensions was able to launch 811’s Facebook page and attract over 100,000 followers that help spread the word about this important safety message.