The Definitive Guide to Motorsports Marketing
We partnered with Shell to bring their global, proprietary super-mileage competition to the Americas.
The Shell Eco-marathon has been held in Europe for over 30 years, and first came to the Americas in 2007 when Shell brought Team SD in to develop and manage it specifically for the North and South American markets.
Since then, we have visited four cities, hosted ambitious STEM-minded students from North and South America, built a race track for the week on the streets of Downtown Detroit, and continue to encourage thousands of students to push the boundaries of mobility.
We have helped connect this event to Shell's larger initiatives about investing in the future of mobility. By giving student engineers the opportunities to push the limits of technology, they are not only showcasing what is possible but also nurturing the world's next generation of problem solvers.
As the event has grown, Sport Dimensions has managed all event logistics, on-site environment (temporary structures, A/V, electrical, catering, etc.), event branding, contract negotiation, sponsorship solicitation and participant recruitment to allow Shell and its student participants to focus on doing their best work.
Through Sport Dimension's expertise in motorsports marketing, we strategically integrated the event into other Shell sponsorship properties, including activation in Formula 1 with Scuderia Ferrari. This integration reinforces Shell's continued mission of innovation from track to road.
Through our expertise in motorsports marketing, we strategically integrated this event into other Shell sponsorship properties, including activation in Formula 1 with Scuderia Ferrari. This integration reinforces Shell's continued mission of innovation from track to road.
The results of this event are impactful on a global scale. By hosting this event, Shell provides students the platform and resources to accomplish seemingly unthinkable fuel mileage, up to 2,500 miles per gallon.
When you put it all together, you end up with a remarkable event that pushes the boundaries of innovation and mobility. Learn more.
Shell had utilized this proprietary event in other parts of the world before bringing it to the North and South American market. In 2007, when Shell wanted to expand the event to the Americas, they turned to SD to make it happen.
Our team managed critical elements of the event that included student recruitment and communication, timing & scoring systems, venue permits, city street closures, partner integrations, track management, track branding and more.
Sport Dimensions has continued to innovate for the event as it has grown, adapting to four different locations throughout the United States.