Every detail, executed to perfection.

Bring the human element back into your marketing strategy.

The feeling of being in-person with such impressive displays of performance surrounding you is what makes guest entertainment in sports unlike anything else. When the event finishes, they won't be able to keep track of bragging to their friends and thanking you for the experience you just unlocked for them. Providing hospitality like that sounds straightforward...until you’re at a race track surrounded by 200,000 others trying to navigate through traffic and stay on schedule.

In fact, there is a lot that goes on behind-the-scenes to provide you and your guests with the ultimate time at an event.

When you are looking to provide unforgettable experiences to your guests, let SD take of the logistics while you focus on what's essential to your business. We have coordinated events for groups of 2 to 500 at some of the most significant sporting events in the world, including the Indy 500 and US F1 Grand Prix.

We Have You Covered

Let us take care of all this so you can focus on what matters to your business.

Experience Strategy

You want to make sure your experience is in line with what your guests enjoy. We can help build the most premium, exclusive experiences to more casual and family-friendly events.

Agreement Negotiation

There is often a lot of fine print when it comes to renting out venues and event space. We have seen all sorts of clauses and can navigate those effectively on your behalf.


We schedule and coordinate things down to the 30-second mark (that’s a real story) with all kinds of back up plans built out to ensure you never miss a moment. 

Guest Accommodation

Flights, hotels, transportation, dinner reservations are all taken care of. This extends your ability to shape an experience for guests from door to door and not just at the event.

Vendor Direction

We’re in daily contact with our partners to manage all the details leading up to your event. From catering to A/V to decoration, our team will orchestrate as many vendors as you need.

Budget Management

Large budget or targeted, we keep track of every cost to the dollar and cent to make sure everything can be attributed back to the right place afterwards.