SPONSORSHIP ACTIVATION STRATEGY

Identify the right partnerships that bring sustainable value to your brand.

The sponsorship world is complex. You're going to need a strategy.

The strategy is an essential element to building value through sponsorships. Beginning with the discovery of your needs, we will identify the right assets and programs that align with your business objectives. By guiding you toward a purposeful mix of assets across sports, venues, teams, drivers, media and more, we can get much more accurate in acquiring what we need to connect directly to your desired outcome. We don’t want to see any assets go unused and it makes us sad when sponsors aren’t sure what to do with what they’re sold.

A massive part of the strategy in partnering together is a focus on activation of these assets rather than new property sales. Unfortunately, we see many sponsors over-invest in properties and lack adequate funding to support brand activation programs which are the real drivers of ROI. While there’s no magic formula to leverage an asset entirely, we believe investing in 2-to-1 activation-to-rights ratio will deliver the best results over time. It is through activation that you can take your brand to where your customers want you to be, and creatively engage them.

In an ever-evolving marketplace, we will continually assess and realign your activation strategy as necessary to assure steady growth in the results of your program.

Foundations

We cover a few key points that are built into every relationship.

Quality Quantity

Doing more with less is one of our specialties. Our team believes in carrying out any project, big or small, with the utmost focus on quality. We strive to eliminate noise and superfluous choices so you can focus on what matters most.

Partnership Pitch

We want to team up with you to maximize value out of what your marketing program already have access to. This will play out in the form of collaborating, innovating, and executing with no time leftover for pitching.

Results  Stunts

When we build out marketing programs together, we prioritize results over any short-lived stunt. You’ll find us developing creative ways for non-traditional business units to leverage and integrate sponsorships.

What Goes Into Our Strategy Together?

Learn More About Sponsorship Strategy

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