Sports marketing and sponsorship activation agency

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Sponsorship Strategy

Identify appropriate partnerships that align with your business. Learn »

Creative Content Production

Extend the reach of your activation with effective and engaging content. Learn »

B2B Relationships

Leverage sponsorships to generate new business opportunities. Learn »


Bring your product, service, or technology to life in memorable ways. Learn »

Develop and activate sponsorship programs that fuel your brand.

We specialize in the business side of sports sponsorship portfolios. With a focus on sponsorship activation and brand building rather than new property sales, we get energized from connecting the excitement of sport to the growth of your brand. We combine experience, expertise, and industry passion to bring ideas to life.

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SD Featured
in Inc. Magazine

Partnerships, Performance, Results: Inside the $6 Billion Motorsports Marketing Industry

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4 Pillars of
Sponsorship Value

Learn how to maximize ROI across your whole motorsports sponsorship program.

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Notable Work

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Leading Sports Business Content

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Working with SD

I have been working with Sport Dimensions for over 15 years while I have been employed at Shell Oil Products. Sport Dimensions continuously over-delivers on the objectives of each program that we execute with them through the years. Although they are excellent at the on-site delivery of the event and everyone at SD is very customer focused on providing the best experience, they also excel in the short and long-term strategic planning with our sports marketing program."

David Lerch

Shell Lubricants, Walmart/CTC Channel Marketing Manager

“The team at Sport Dimensions has been instrumental in helping develop and implement our marketing strategies and programs. One of their biggest strengths is in creating activation strategies with our B2B partners that help strengthen our relationship with them and grow our brands. ROI on motorsports-based marketing is always a tough one determine, but with their help, we have developed metrics to track progress that allows us to justify our spend and continue supporting these efforts."

Rusty Waples

Global Group Brand Manager ITW Global Brands

"It's one thing to sponsor a race, but where [sponsors] get the bang for their buck is the activation. That's where it pays dividends and working with the group from Sport Dimensions now for a number of years, I don't think anybody does it better than they do."

Larry McReynolds

Former NASCAR crew chief and current racing analyst with Fox Sports

"Thank you for a GREAT race day event! Thanks to you and the entire Sport Dimensions team, we had an over-the-top weekend. Our Hyster logo looked great on the track!"

Tracy Minto

Hyster Yale Group

"Sport Dimensions is always finding ways for their clients to maximize their investment. They’ve got a depth of experience and a vast network of contacts in the industry. You’re not going to be handed a junior account person or someone with no experience. SD is a small and mighty team, in a world where small is the new big they really have an advantage."

Paul Pfanner

CEO of Pfanner Communications Inc. and Racer Media & Marketing

“This is my 3rd Quaker State 400 event with customers and it by far exceeded our customer's expectations. Being able to offer the full VIP experience from the tours, Pit Zero, drivers meeting, parade, waving the green flag and pit access during the race was over the top and have heard nothing but ‘Best Ever,’ ‘Check It Off My Bucket List,’ ‘Speechless,’ and ‘Can’t Thank You Enough.’”

Mark Lyon

Shell Lubricants, OEM Accounts

"Very impressed with their organization, demeanor, and professionalism. Kudos to SD and the whole team. Well done!"


"The overall organization of the event was very much appreciated. I also enjoyed the effort undertaken to find unique experiences for us to enjoy. The racing experience was unmatched in any experience I have had. Superb opportunity - and truly fun just to see how much everyone was enjoying themselves."

Canadian Tire Retail Owners

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We are excited to talk shop with you, from answering a few questions to sketching out a full sponsorship activation strategy.

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