Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Helping Yourself with Expertise
Increase ROI by consulting experts before investing in motorsports sponsorship. Sponsorship can be an effective platform to build value for your brand.
Lost Art of Listening
The more noise that gets added to the marketplace, the harder it gets to listen. That is why good listening is more important than ever.
The New Expectations with Sponsorship and Sports Marketing
We can realign expectations with sponsorship, sports marketing, ROI and campaigns to better take advantage of the modern marketplace.
Sports Business 101: What You Need to Know
Sport Dimensions breaks down the best practices of sports business and shows you how to maximize ROI within your sponsorship program.
4 Stakeholders of Value in Motorsports Marketing
When entering sponsorship to grow your brand, there are 4 keys to the motorsports marketing value equation to consider.
What Comes After a Major Event You Sponsor
The end of the event usually doesn't come until many weeks after fans leave the stands. Learn about a significant phase of successful sponsorship activation.
How is Sponsorship Different Than Other Marketing?
Explore the difference between sponsorship and other forms of marketing. Learn how activation is the secret to creating value out of sports business.
3 Questions to Ask of Your Sponsorship Program
Don't let your sponsorship program get tired. Learn the questions you need to ask ahead of your renewal to maximize value.
Logistics are the Foundation of Great Experiences
Learn why working with an agency can alleviate one of the most challenging aspects of onsite sponsorship activation for your marketing team - logistics.