Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Connecting Sponsorship Programs to Sales Growth
Your marketing strategy is built around specific goals and we can guess one of them is sales growth. Learn how to connect sports marketing to your business with sponsorship activation.
5 Common Pitfalls of Sponsorship Programs
Here are the five most common things that explain why sponsorships fail.
4 Ways to Generate Motorsport Sponsorship ROI
Generate motorsport sponsorship ROI with four key approaches that will set your sports marketing program apart from the pack.
Build ROI Through the Details
Sport Dimensions president Todd Stonis issues a call-to-arms against mediocrity in marketing strategy and relays the importance of details in building ROI.
Why You Should Focus on Sponsorship Activation
Brands continue to invest in sports sponsorship. We look at why your marketing team should focus on sponsorship activation to drive maximum value.
Integrating Sponsorship as Part of Your Marketing Strategy
The ultimate guide to understanding how sponsorship programs can integrate beautifully into your marketing strategy as a whole.
Less Options Can Lead to Better Choices
How the right supporting partnership in sports business can provide you with better options to choose from in the marketplace.
7 Common Mistakes With Sponsorship Programs
Our team takes a closer look at the top 7 common mistakes with sponsorship programs.
3 Risks to Managing Your Sponsorship Solo
Managing your own sponsorship program can leave big ROI on the table. Here's why partnering with an agency will save you money in the long run.
What is Your Objective?
Simplify your marketing ROI by understanding what your objective is. Work backward to measure exactly what you need to measure to get there.