Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Build Business Value With Your Showcar Program
How to enhance a traditional showcar program to become more about experiential marketing and merchandising for integration into a larger marketing mix.
The Underrated Ingredient to Sponsorship Value
Clear internal communication within your team about your brand's sports marketing strategy and sponsorship assets will add layers of ROI to your program.
Behind The Scenes Of A Successful NASCAR Race Entitlement Sponsorship
Bruce Martin of Forbes goes behind the scenes of our race entitlement activation with Quaker State at Atlanta Motor Speedway in 2024.
Align Your Marketing Strategy with the Right Platform
How to align your marketing strategy with the right sponsorship platform to bring sustainable ROI to your brand.
What Do These Brands Have in Common?
The other brands sponsoring the same thing as you are there for a reason. How do you turn that reality into your advantage?
Stay Nimble
Staying nimble is foundational to the culture at Sport Dimensions. You'll find it in our growth planning, activations and campaign design.
4 Pillars of Sponsorship Value
Having seen more than a few market shifts, we distill the essential 4 pillars of sponsorship value for you to build your program on.
Activating a Strategic Asset Mix
Learn how to manage a strategic asset mix and bring a new dimension of value to your sponsorship activation.
Creating For One
When you create for that large of a group - you are trapped to make significant compromises that dilutes your work so much that you end up with a bunch of stale nothing for no one instead of an excellent little bit for a few.
6 Things an Activation Agency Can Do for Your Business
Learn what it's like to partner with a sponsorship activation agency to help you increase ROI from your marketing strategy.