Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
3 Risks to Managing Your Sponsorship Solo
Managing your own sponsorship program can leave big ROI on the table. Here's why partnering with an agency will save you money in the long run.
What is Your Objective?
Simplify your marketing ROI by understanding what your objective is. Work backward to measure exactly what you need to measure to get there.
New vs. Effective
New does not always mean better. Consistency in your marketing strategy allows ROI to build over time.
How do B2B Relationships Work in Motorsports?
B2B relationships can be a key difference maker in the ROI of your motorsports sponsorship program. Learn how you are able to access this value.
Team SD Visits New York City for SportsPro Conference in 2026
The SportsPro New York Conference 2026 served as another pivotal gathering for the sports industry's most influential leaders, innovators, and experts from across the globe.
Sponsorship Rights vs. Sponsorship Activation
We break down some sports business jargon by exploring the difference between sponsorship rights and activation.
How to Activate Your Sponsorship
The team at Sport Dimensions outlines the capabilities you need to successfully activate your sponsorship.
Maximizing Motorsports Sponsorship
An introduction to some of the keys to maximize value out of a motorsports sponsorship.
The Definitive Guide to Motorsports Marketing
The regularly updated definitive guide to motorsports marketing from the team at Sport Dimensions.
Creating For One
When you create for that large of a group - you are trapped to make significant compromises that dilutes your work so much that you end up with a bunch of stale nothing for no one instead of an excellent little bit for a few.