Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
How is Sponsorship Different Than Other Marketing?
Explore the difference between sponsorship and other forms of marketing. Learn how activation is the secret to creating value out of sports business.
3 Questions to Ask of Your Sponsorship Program
Don't let your sponsorship program get tired. Learn the questions you need to ask ahead of your renewal to maximize value.
Logistics are the Foundation of Great Experiences
Learn why working with an agency can alleviate one of the most challenging aspects of onsite sponsorship activation for your marketing team - logistics.
Pitch Exhaustion
Sponsorship pitches shouldn't all be short-term minded and filled with stunts. Look out for opportunities that are longer-term in nature.
Consistent or Repetitive?
Boost your marketing ROI simply by being consistent. Recurring actions aren't always glamorous, but over time, they make all the difference in the world.
Connecting Sponsorship Programs to Sales Growth
Your marketing strategy is built around specific goals and we can guess one of them is sales growth. Learn how to connect sports marketing to your business with sponsorship activation.
5 Common Pitfalls of Sponsorship Programs
Here are the five most common things that explain why sponsorships fail.
4 Ways to Generate Motorsport Sponsorship ROI
Generate motorsport sponsorship ROI with four key approaches that will set your sports marketing program apart from the pack.
Build ROI Through the Details
Sport Dimensions president Todd Stonis issues a call-to-arms against mediocrity in marketing strategy and relays the importance of details in building ROI.
Why You Should Focus on Sponsorship Activation
Brands continue to invest in sports sponsorship. We look at why your marketing team should focus on sponsorship activation to drive maximum value.