Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Why You Should Focus on Sponsorship Activation
Brands continue to invest in sports sponsorship. We look at why your marketing team should focus on sponsorship activation to drive maximum value.
Integrating Sponsorship as Part of Your Marketing Strategy
The ultimate guide to understanding how sponsorship programs can integrate beautifully into your marketing strategy as a whole.
Less Options Can Lead to Better Choices
How the right supporting partnership in sports business can provide you with better options to choose from in the marketplace.
7 Common Mistakes With Sponsorship Programs
Our team takes a closer look at the top 7 common mistakes with sponsorship programs.
3 Risks to Managing Your Sponsorship Solo
Managing your own sponsorship program can leave big ROI on the table. Here's why partnering with an agency will save you money in the long run.
What is Your Objective?
Simplify your marketing ROI by understanding what your objective is. Work backward to measure exactly what you need to measure to get there.
New vs. Effective
New does not always mean better. Consistency in your marketing strategy allows ROI to build over time.
How do B2B Relationships Work in Motorsports?
B2B relationships can be a key difference maker in the ROI of your motorsports sponsorship program. Learn how you are able to access this value.
Team SD Visits New York City for SportsPro Conference in 2026
The SportsPro New York Conference 2026 served as another pivotal gathering for the sports industry's most influential leaders, innovators, and experts from across the globe.
Sponsorship Rights vs. Sponsorship Activation
We break down some sports business jargon by exploring the difference between sponsorship rights and activation.