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Motorsports Marketing and Sponsorship Activation Blog




Building ROI With What You Already Own

Posted by Team SD on 10/4/22 1:33 PM

Your first couple of months and years as a new sponsor will introduce you to the most significant sources of ROI that you can gain from the partnership. It is essential to activate these sources that serve as the foundation of your program. But what happens when you are ready to introduce more sophistication into your program?

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

Logistics are the Foundation of Great Experiences

Posted by Austin Schneider on 9/27/22 9:52 AM

We believe hosting customers, partners and employees at an entertainment or sporting event (especially when your brand is a sponsor) is an excellent way to connect and build relationships. There are opportunities to build rapport in a non-pressurized and relaxed environment that is hard to come by during regular office hours.

Topics: Sports Business

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Topics: Sports Business

Industry Analysis: Logistics

Posted by Austin Schneider on 9/20/22 10:48 AM

If you provide logistics services like freight and delivery, you might be looking for ways to tell the story of how you build value behind the scenes. Marketing your business to gain maximum visibility may seem to be a tough goal if you are not ready to embrace innovative and robust marketing strategies that have some sort of clear return.

Being involved in logistics automatically means you have more functional ways to promote your work outside of traditional media like TV and digital ads. It is also a great industry to use as an example as we break down the myths that sponsorships are not effective and no more than expensive billboards. When activated correctly, sponsorship is one of the most effective marketing platforms available.

Topics: Marketing Strategy

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Topics: Marketing Strategy

3 Questions to Ask of Your Sponsorship Program

Posted by Austin Schneider on 9/13/22 8:32 AM

Ends of quarters, ends of event seasons and other "ends of" are fitting times to review your suite of partnerships to make sure you are making the most out of new and ever-changing assets. It also can provide a window to consult with an objective third party that will be able to identify opportunities and hang-ups more efficiently. To get you started, let these three questions guide you toward a more productive and value-based sponsorship program.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

Changing the Timeline

Posted by Austin Schneider on 9/6/22 11:26 AM

Instead of quarterly earnings, what about annual earnings?

How far have you come in five years?

What are you working on now that might not return anything for many years?

Topics: Culture

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Topics: Culture

4 Ways to Generate Motorsport Sponsorship ROI

Posted by Austin Schneider on 8/30/22 9:56 AM

You can deliver big-time ROI with the right sponsorship activation in place. We define sponsorship activation as what you do with what you own. Simple as that. We also consider activation the driving force behind the ongoing value you expect to see from your sports marketing programs.

This can take many forms, but it is bringing your brand to life from things as simple as booth spaces at an event to more sophisticated programs like employee engagement initiatives, sales contests, once-in-a-lifetime experiences, and customer celebrations.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

3 Risks to Managing Your Sponsorship Solo

Posted by Ron Schneider on 8/23/22 1:29 PM

Properties have come a long way in their sponsorship support and servicing as the relationships evolve into more technical partnerships. They understand that come renewal time, they must deliver the value the sponsor needs to continue the relationship. Our agency has noticed there can still be a gap in these relationships, and here are some things to consider when your brand decides not to consult expertise beforehand.

Topics: Sponsorship ROI

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Topics: Sponsorship ROI

Team SD Visits London for BlackBook Motorsport Forum

Posted by Austin Schneider on 8/18/22 8:27 AM

We like to get to a few different conferences each year to push our thinking. This also ensures that we don't settle for anything less than remarkable work for our clients. Being in new environments with new series and new thinking allows us to take insights back home and apply them to our work.

Topics: Culture

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Topics: Culture

Agency Roundtable with SportsPro Media

Posted by Team SD on 8/10/22 10:48 AM

Ahead of the 2022 BlackBook Motorsport Forum, we sat down with SportsPro Media as part of their agency roundtable series to share our thoughts on the state of sponsorship. 

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Pitch Exhaustion

Posted by Austin Schneider on 8/2/22 12:15 PM

Many cold, incoming pitches are likely to be in the form of short-term or stunt-based concepts that are "turnkey" and "guaranteed for millions of impressions." The writing in these pitches is tempting to bite on because they are often written like clickbait.

Topics: Marketing Strategy

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Topics: Marketing Strategy