While an event often only lasts a couple of days for guests and customers, it took months of your team's time and resources to make the magic happen. You want to go into an event as prepared as possible to maximize the marketing and business value you can build from it. That often means extending the activation beyond the event itself and organizing different formats of engagement for in-person and virtual audiences.
Topics: Best Practices, Sponsorship ROI
Read MoreTopics: Best Practices, Sponsorship ROI
It is refreshing to see brands grow their involvement in a sport from a small promotion all the way to the point where they are owning and operating their own teams and unlocking unique brand building opportunities.
To understand what works exactly right for your brand, we encourage you to start small with your investment, experiment with different activation strategies, analyze results, and continually align investment to where you are seeing the results. This will help prevent expensive and high profile pitfalls that often are seen in sports marketing.
Topics: Sponsorship Activation
Read MoreTopics: Sponsorship Activation
Remember when we tried to do our best? To "exceed expectations?" Nowadays, as Cubs manager Joe Maddon famously coined, it seems we just “try not to suck.” In this hyper-connected, over-stimulated, fast-paced world, we have everything at our fingertips at the same time that the overall standards have been lowered. Consumers are increasingly receiving mediocre results, service, quality, value and ROI no matter the line of work they are in.
Topics: Marketing Strategy
Read MoreTopics: Marketing Strategy
Sometimes the biggest challenge of getting started with a new project is fighting the unknown. When you don't know what you need, you don't know how to get started. This can be especially frustrating for the different parties in sports marketing that come together to make the whole environment work. Fortunately, there are plenty of resources to support your brand and maximize the opportunities to succeed.
We have outlined the differences to provide some guidance on the value two different types of agencies can bring.
Topics: Sponsorship ROI
Read MoreTopics: Sponsorship ROI
We were thinking back on some of our favorite moments this year and one example kept coming up. The MLB's Field of Dreams game and recreation. We believe in the creative uses of your property to tell stories, enlighten audiences and engage business. While most of our time is spent activating motorsports, we thought this project was exemplary and deserved another look.
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Before you get into the mechanics of where your budget should go, there are a few things you need to know to get the most out of a motorsports sponsorship. With this dynamic platform, the price of the property is only the price to enter. Don't expect a whirlwind of ROI to come in if you don't put forth proper activation budget.
Topics: Best Practices, Sponsorship ROI
Read MoreTopics: Best Practices, Sponsorship ROI
The Impossible Route is an inspirational, ambitious and beautiful cycling documentary that is unbelievable until you watch the actual episodes yourself. What started as a personal challenge between two highly capable cyclists is now a growing community-based movement. The program had amazing content and millions of engaged viewers but did not yet have a polished set of B2B materials to share the story with prospective clients. From introduction to first pitch, we built the organization's new materials in one week.
Topics: Best Practices
Read MoreTopics: Best Practices
Your first couple of months and years as a new sponsor will introduce you to the most significant sources of ROI that you can gain from the partnership. It is essential to activate these sources as well as they serve as the foundation of your program. But what happens when you are ready to introduce a bit more sophistication into your program?
Topics: Sponsorship ROI
Read MoreTopics: Sponsorship ROI
The famous saying goes, "don't put all your eggs in one basket," because what happens if something goes wrong with that basket? What happens to your eggs?
Topics: Marketing Strategy
Read MoreTopics: Marketing Strategy
