<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=87654&amp;fmt=gif">

FEED

The Sport Dimensions Blog

So Many Marketing Opportunities for Your Brand...Why Sponsorship?

Posted by Todd Stonis on 11/14/17 11:22 AM

The short answer is because sponsorship is a full alternative to traditional media marketing and a platform where consumers are receptive to hearing your message. The data points to how motorsports, and also emerging sports, score much higher than the average messaging engagement figures captured by SportsBusiness Journal in their annual online survey.

Topics: Sponsorship Strategy, Brand Activation

Read More

Topics: Sponsorship Strategy, Brand Activation

How to Align Your Marketing Strategy with the Right Platform

Posted by Todd Stonis on 11/7/17 8:41 AM

When you invest in any type of marketing program, zooming out to understand the full scope of what you can do with it right from the start can be extremely valuable. While running digital ads and accessing traditional media still plays an important role, sponsorship brings your brand to life and gives you access to an entirely new platform. You just need to make sure it is the right one for your brand.

Topics: Sponsorship Strategy

Read More

Topics: Sponsorship Strategy

The Definitive Guide to Motorsports Marketing and Brand Activation

Posted by Team SD on 11/2/17 12:53 PM

The nearly $6 billion world of motorsports marketing is a challenging, rich and intensely exciting realm to operate in. Some of the largest brands in the world have built their presence from simple grassroots programs, to dynamic, multi-series dynasties. From the outside looking in, they make it look easy. But for marketing managers, executives, and those interested in working with motorsports sponsorship programs to market their business it can quickly become overwhelming without the right know-how and support in your corner.

Topics: Motorsports Culture, Brand Activation

Read More

Topics: Motorsports Culture, Brand Activation

BMW Oktoberfest: Your Dream Audience, All in One Place

Posted by Ron Schneider on 10/31/17 4:02 PM

A great way to connect your brand with enthusiasts is through grassroots programs, local clubs and gatherings. Although year-round benefits are plentiful, the annual conventions are really something special. This week is the 48th BMW Car Club of America Oktoberfest in New Orleans, their annual convention and gathering of the membership to celebrate all things BMW.

Topics: Sponsorship Strategy, Brand Activation

Read More

Topics: Sponsorship Strategy, Brand Activation

Do I Need to Win Races to Get Value From My Sponsorship?

Posted by Austin Schneider on 10/25/17 3:35 PM

Sponsorships are high profile, and therefore are also highly scrutinized as part of the overall marketing strategy. Often, this will leave brands thinking that if their logo isn’t part of a winning team then the business side of their involvement isn't winning either. These two things do not have to go hand-in-hand, and by developing the right brand activation programs your sponsorship can evolve into a business or technical partnership that reaches far beyond shared logo space.

Topics: Motorsports Culture

Read More

Topics: Motorsports Culture

How to Make Your Audience Feel Like Part of the Team

Posted by Team SD on 10/17/17 11:35 AM

Being part of a professional sports team is a special, exclusive feeling. The thrill layers over exciting locations, unique access and literally front-row seats to professional athletes competing at the highest level. That first-hand experience is only available to a select few individuals, but what if you could package that feeling for your employees, partners and customers?

Topics: Behind the Scenes, Best Practices

Read More

Topics: Behind the Scenes, Best Practices

5 Common Pitfalls of Sponsorship Programs

Posted by Ron Schneider on 10/10/17 2:10 PM

Over 20 years of brand activation in sponsorship has led us to a wide range of experience. We have seen it all...from massive budgets and high-profile reach in multiple sports, to targeted, grassroots growth. We have also seen plenty of "honeymoon programs" where initial foundations fall short, and we are out to change that. 

Take a look at the 5 most common pitfalls we see in sponsorship so you can avoid them:

Topics: Best Practices

Read More

Topics: Best Practices

The Sponsorship Activation Calculator

Posted by Team SD on 10/3/17 9:43 AM

The world of motorsports and performance marketing is a dynamic, exciting and unique place for your brand to thrive in. You have the opportunity to engage customers, employees and partners through integrated programs across a suite of available assets. When you activate a diverse set of assets, your program ROI begins building sustainable value while remaining flexible to the marketplace.

Topics: Sponsorship Strategy, Brand Activation

Read More

Topics: Sponsorship Strategy, Brand Activation

The Many Ways Motorsports Improves Your Life

Posted by Ron Schneider on 9/26/17 12:02 PM

Even if you don’t realize it, chances are you have benefited from the technical partnerships that exist throughout motorsports in more ways than one. Sports cars in series like IMSA are the closest thing to real world driving and automotive application of technologies that all drivers experience. Learn the various ways the work put in on the track translates to consumer benefits on the road.

Topics: Motorsports Culture

Read More

Topics: Motorsports Culture

Top Questions You Need to Ask Ahead of Your Sponsorship Renewal

Posted by Austin Schneider on 9/19/17 1:57 PM

 The fourth quarter of the year brings a wave of endings, planning meetings and opportunities for new beginnings. No matter what type of partnerships your brand is involved in, you don't want them to continue "just because." Here, we're covering some questions to consider for your sponsorship and brand activation programs, which we have seen more and more evolve into technical partnerships over time.

Topics: Best Practices, Brand Activation

Read More

Topics: Best Practices, Brand Activation

 

Ready to Move Into the Fast Lane?

We are happy to talk shop with you, from answering a few questions to sketching out a full brand activation strategy. 

Let's Connect

Our Clients


  • pennzoil
  • shell
  • rotella
  • quaker-state
  • gumout-itw
  • black-magic-itw