The fourth quarter of the year brings a wave of endings, planning meetings and opportunities for new beginnings. No matter what type of partnerships your brand is involved in, you don't want them to continue "just because." Here, we're covering some questions to consider for your sponsorship and brand activation programs, which we have seen more and more evolve into technical partnerships over time.
Topics: Best Practices, Brand Activation
Read MoreTopics: Best Practices, Brand Activation
What sounds like a simple difference in wording turns out to be the most important distinction in sports business. As digital media continues to command more of our attention and marketing dollars, there have been some important changes to traditional approaches to sports and entertainment. To maximize value for your brand, the key is finding the balance of investment between sponsorship rights and brand activation programs.
Topics: Brand Activation
Read MoreTopics: Brand Activation
One of the most effective ways to activate your motorsports sponsorship and engage with your audience is through the use of a strategic showcar program. No longer are showcar drivers people who transport a car to an event, set up some chairs, and endure the day. We have expanded showcar programs for our clients by integrating them into a larger marketing mix, now leveraging them as Experiential Marketing & Merchandising Teams (EMTs).
Topics: B2B Relationships, Sponsorship Strategy, Best Practices, Brand Activation
Read MoreTopics: B2B Relationships, Sponsorship Strategy, Best Practices, Brand Activation
They say photos can speak 1,000 words, and in most cases we tend to agree. Reflecting back on an already-thrilling 2017, there have been some lasting memories created that will stay with us for a long time. We love seeing our clients and partners carry out their talent to the world, and are so happy to be along for the ride. Let's relive this year's biggest moments so far:
Topics: Motorsports Culture
Read MoreTopics: Motorsports Culture
Many see involvement in motorsports automatically carrying a heavy price tag and in some cases, motorsports marketing can indeed be expensive. However, there are strategic ways to benefit from the performance attributes of motorsports involvement at a lower cost.
Topics: B2B Relationships, Sponsorship Strategy
Read MoreTopics: B2B Relationships, Sponsorship Strategy
The nearly $6 billion world of motorsports marketing is a challenging, rich and intensely exciting realm to operate in. Some of the largest brands in the world have built their presence from simple grassroots programs, to dynamic, multi-series dynasties. From the outside looking in, they make it look easy. But for marketing managers, executives, and those interested in working with motorsports sponsorship programs to market their business it can quickly become overwhelming without the right know-how and support in your corner.
Topics: Motorsports Culture, Brand Activation
Read MoreTopics: Motorsports Culture, Brand Activation
Properties have come a long way in their sponsorship support and servicing as the relationships continue to evolve into more technical partnerships. They understand that come renewal time, they must deliver the value the sponsor needs in order to continue the relationship. Our agency has noticed there can still be disconnect between sponsor and property, and here are some things to consider when your brand decides not to consult expertise beforehand.
Topics: Sponsorship Strategy
Read MoreTopics: Sponsorship Strategy
Sponsorships are high profile, and therefore are also highly scrutinized as part of the overall marketing strategy. Often, this will leave brands thinking that if their logo isn’t part of a winning team then the business side of their involvement isn't winning either. These two things do not have to go hand-in-hand, and by developing the right brand activation programs your sponsorship can evolve into a business or technical partnership that reaches far beyond shared logo space.
Topics: Motorsports Culture
Read MoreTopics: Motorsports Culture
According to the Migala Report, sponsorship activation is defined as “the process of maximizing the utilization of sponsorship assets in a manner that generates awareness for your brand and engages with the target consumer.” Simply put, your brand is responsible for delivering the value, not the property. A motorsports sponsorship isn’t just dropping your logo on a vehicle and calling it a day.
Here's how you can deliver big-time ROI with the right brand activation.
Topics: Sponsorship Strategy
Read MoreTopics: Sponsorship Strategy
Motorsports is an exciting, effective, and fast-paced world to bring your brand to life. With many opportunities to take advantage of, a successful program requires some planning. There are some key questions here to get you started, followed up by an interactive job aid available at the end for you to take what you learn and bring your strategy to life.
Topics: Behind the Scenes, Best Practices
Read MoreTopics: Behind the Scenes, Best Practices
