I have been asking myself this question a lot lately. Our world is increasingly detail-heavy where the smallest things can make the biggest difference. These things are important, and for me personally, mean a lot. I have to catch myself and zoom out to make sure the detailed work I am focusing on still is tied into the larger picture, the original or changing objectives, etc.
Topics: Culture
Read MoreTopics: Culture
The demand for digital content and engagement is expanding at a rapid pace. Brands want content that their audience relates to and for a good reason - it is incredibly effective. No matter how much the digital side of things are expanding, we believe the human and in-person things
Topics: Sponsorship Activation
Read MoreTopics: Sponsorship Activation
We are often asked if our agency is responsible for selling news sponsorships on behalf of teams, drivers and other properties. While there are some excellent agencies in this world that do just that, we are emphatically focused on representing sponsors to make sure they gain the most value possible out of their investment.
Topics: Sponsorship ROI, Motorsports Marketing
Read MoreTopics: Sponsorship ROI, Motorsports Marketing
An effective and sustainable way to activate your motorsports sponsorship and engage with your audience is through the use of a strategic showcar program. No longer are showcar teams people who transport a car to an event, set up some chairs, and endure the day. We have expanded showcar programs for our clients by integrating them into a larger marketing mix, now leveraging them as Experiential Marketing & Merchandising Teams (EMTs).
Topics: Best Practices, Motorsports Marketing
Read MoreTopics: Best Practices, Motorsports Marketing
Many factors make a marketing campaign program successful. There are also a handful of elements your team needs to look out for that can slow down your progress. One of the most under-the-radar factors that will sink a campaign before it even gets off the ground is a lack of internal communication.
Topics: Sponsorship ROI, Motorsports Marketing
Read MoreTopics: Sponsorship ROI, Motorsports Marketing
Many see involvement in motorsports automatically carrying a heavy price tag and in some cases, motorsports marketing can indeed be expensive. However, there are strategic ways to benefit from the performance attributes of motorsports involvement at a lower cost that translates to massive value for your brand.
Topics: Best Practices, Marketing Strategy, Sponsorship Activation
Read MoreTopics: Best Practices, Marketing Strategy, Sponsorship Activation
Before you get into the mechanics of where your budget should go, there are a few things you need to know to get the most out of a motorsports sponsorship. With this dynamic platform, the price of the property is only the price to enter. Don't expect a whirlwind of ROI to come in if you don't put forth proper activation budget.
Topics: Best Practices, Sponsorship ROI
Read MoreTopics: Best Practices, Sponsorship ROI
Your brand's heritage is an invaluable asset that your marketing team already has access to. Thinking back to the beginning of your brand, this journey will illustrate all that you have done, created and produced over years of building. Your past is storytelling that no other competitor can duplicate and that no amount of money can purchase.
Topics: Culture
Read MoreTopics: Culture
Properties have come a long way in their sponsorship support and servicing as the relationships continue to evolve into more technical partnerships. They understand that come renewal time, they must deliver the value the sponsor needs in order to continue the relationship. Our agency has noticed there can still be a gap in this relationships, and here are some things to consider when your brand decides not to consult expertise beforehand.
Topics: Best Practices, Sponsorship ROI
Read MoreTopics: Best Practices, Sponsorship ROI
One of the most critical things we do for brands with sponsorship assets at their disposal is to zoom out. Zooming out allows us to understand the bigger picture and opens the opportunities for internal alignment.
Topics: Sponsorship ROI
Read MoreTopics: Sponsorship ROI
