One of the most critical things we do for brands with sponsorship assets at their disposal is to zoom out. Zooming out allows us to understand the bigger picture and opens the opportunities for internal alignment.
Topics: Sponsorship ROIRead More
Topics: Sponsorship ROI
When you are looking for marketing opportunities that are authentic and fresh, give motorsports a closer look. Things like unique viewing spaces, once-in-a-lifetime experiences, and special access are what really blow the mind of your guests. As a sponsor, your guests can be anyone from leading customers to high-producing employees. With the right sponsorship activation, your logo on the track or car often becomes the smallest asset in the mix.Read More
Motorsports is an exciting, effective, and fast-paced world to bring your brand to life. With many opportunities to take advantage of, a successful program requires some planning. There are some key questions here to get you started, followed up by an interactive job aid available at the end for you to take what you learn and bring your strategy to life.Read More
With so much information readily available online to consult about marketing strategy, brands sometimes ask us "Why do we need to hire an agency?" They wonder why they cannot just go to a property looking for sponsors and deal with them directly without representation, without an experienced agency that has seen the smoke and mirrors time and time again. Some brands do decent on their own, but many fall victim to "The Three Year Cycle: Honeymoon, Reality Check and Fade" with nothing to show for it.Read More
Your marketing strategy is likely comprised of various campaigns and platforms to reach and engage your target audience. We have seen how an explosion of digital and social media has shifted the landscape for brands. Ads are being skipped at record pace, and various types of advertising have become noisy. This behavioral change has led to a rise in the importance of live entertainment for brands to engage their consumers in.Read More
It is refreshing to see brands grow their involvement in a sport from a small promotion all the way to the point where they are owning and operating their own teams and unlocking unique brand building opportunities. To understand what works exactly right for your brand, we encourage you to start small with your investment, experiment with different activation strategies, analyze results, and continually align investment to where you are seeing the results. This will help prevent expensive and high profile pitfalls that often are seen in sports marketing.Read More
Many factors make a sponsorship program successful. There are also at least 5 common pitfalls your team needs to look out for that can slow down your progress. One of the most under the radar factors that will sink a campaign before it even gets off the ground is a lack of internal communication.
Topics: Marketing StrategyRead More
Topics: Marketing Strategy
In an ever-evolving marketplace, we are continually assessing and realigning your activation strategy as necessary to ensure steady growth with your program. Sponsorship gets a bad connotation for not being effective and left just as a brand or ego play. We have seen a lot of that, unfortunately. We are actively working against that. It’s our focus to demonstrate how much engagement you can gain from a sponsorship when you approach it with a few foundations.Read More
Sometimes the biggest challenge of getting started with a new project is fighting the unknown. When you don't know what you need, you don't know how to get started. In sports marketing, this can be especially frustrating for the different parties that come together to make the whole environment work. Fortunately, sports marketing has plenty of resources to support your brand and maximize the opportunities to succeed.
Here, we have outlined the differences to provide some guidance on the value two different types of agencies can bring.Read More
In short? Great timing. I was working with another agency that sold in the associate Shell sponsorship programs with Joe Gibbs and Team Rahal. After a few years, the IndyCar program was doing very well and grew into a primary sponsorship for the 1996 season. At this point, Shell was done buying and realized they needed to heavily activate their investment to ensure ROI. Shell asked if I could work with Team Rahal to manage the activation and customer needs of our new primary sponsorship of Bryan Herta. Of course, I said yes! Sport Dimensions was officially born in November of 1995.
Topics: CultureRead More