Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Consistent or Repetitive?
Boost your marketing ROI simply by being consistent. Recurring actions aren't always glamorous, but over time, they make all the difference in the world.
When Sponsorships Become Partnerships
Sport Dimensions works behind the scenes as a motorsports marketing agency that turn standard sponsorships to wide-reaching B2B technical partnerships.
Experiences First, Content Later
A focus on sponsorship activation generates unforgettable experiences and exposes your brand to a library of rich content to share with a wider audience.
Creating For One
When you create for that large of a group - you are trapped to make significant compromises that dilutes your work so much that you end up with a bunch of stale nothing for no one instead of an excellent little bit for a few.
Pitch Exhaustion
Sponsorship pitches shouldn't all be short-term minded and filled with stunts. Look out for opportunities that are longer-term in nature.
3 Risks to Managing Your Sponsorship Solo
Managing your own sponsorship program can leave big ROI on the table. Here's why partnering with an agency will save you money in the long run.
7 Common Mistakes With Sponsorship Programs
Our team takes a closer look at the top 7 common mistakes with sponsorship programs.
Connecting Sponsorship Programs to Sales Growth
Your marketing strategy is built around specific goals and we can guess one of them is sales growth. Learn how to connect sports marketing to your business with sponsorship activation.
Buying a Sponsorship and Not Activating It
Buying a sponsorship and not activating it doesn't make much sense. Here are a few more examples of things that don't make sense.
Big Decisions with Little Experience
There are some decisions where inevitably you will have less experience than the others involved. At that point, you are best suited to hire expertise.