We define sponsorship activation as what you do with what you own. Simple as that! We also consider activation to be the driving force behind the ROI you expect to see from your sports marketing programs.
This can take many forms, but it is bringing your brand to life from things as simple as booth spaces at an event to more sophisticated programs like employee engagement initiatives, sales contests, once-in-a-lifetime experiences and customer celebrations.
Here's how you can deliver big-time ROI with the right sponsorship activation in place.Read More