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The Sport Dimensions Blog

Top Questions You Need to Ask Ahead of Your Sponsorship Renewal

Posted by Austin Schneider on 9/19/17 1:57 PM

 The fourth quarter of the year brings a wave of endings, planning meetings and opportunities for new beginnings. No matter what type of partnerships your brand is involved in, you don't want them to continue "just because." Here, we're covering some questions to consider for your sponsorship and brand activation programs, which we have seen more and more evolve into technical partnerships over time.

Topics: Best Practices, Brand Activation

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Topics: Best Practices, Brand Activation

Do You Know the Difference Between Sponsorship Rights and Sponsorship Activation?

Posted by Austin Schneider on 9/12/17 1:14 PM

What sounds like a simple difference in wording turns out to be the most important distinction in sports business. As digital media continues to command more of our attention and marketing dollars, there have been some important changes to traditional approaches to sports and entertainment. To maximize value for your brand, the key is finding the balance of investment between sponsorship rights and brand activation programs.

Topics: Brand Activation

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Topics: Brand Activation

From Showcar Program to Experiential Marketing & Merchandising

Posted by Austin Schneider on 9/5/17 9:10 AM

One of the most effective ways to activate your motorsports sponsorship and engage with your audience is through the use of a strategic showcar program. No longer are showcar drivers people who transport a car to an event, set up some chairs, and endure the day. We have expanded showcar programs for our clients by integrating them into a larger marketing mix, now leveraging them as Experiential Marketing & Merchandising Teams (EMTs).

Topics: B2B Relationships, Sponsorship Strategy, Best Practices, Brand Activation

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Topics: B2B Relationships, Sponsorship Strategy, Best Practices, Brand Activation

Photos of the Year...So Far

Posted by Team SD on 8/29/17 2:00 PM

They say photos can speak 1,000 words, and in most cases we tend to agree. Reflecting back on an already-thrilling 2017, there have been some lasting memories created that will stay with us for a long time. We love seeing our clients and partners carry out their talent to the world, and are so happy to be along for the ride. Let's relive this year's biggest moments so far:

Topics: Motorsports Culture

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Topics: Motorsports Culture

3 Ideas to Start in Motorsports Marketing

Posted by Ron Schneider on 8/23/17 8:10 AM

Many see involvement in motorsports automatically carrying a heavy price tag and in some cases, motorsports marketing can indeed be expensive. However, there are strategic ways to benefit from the performance attributes of motorsports involvement at a lower cost. 

Topics: B2B Relationships, Sponsorship Strategy

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Topics: B2B Relationships, Sponsorship Strategy

The Definitive Guide to Motorsports Marketing and Brand Activation

Posted by Team SD on 8/15/17 1:47 PM

The nearly $6 billion world of motorsports marketing is a challenging, rich and intensely exciting realm to operate in. Some of the largest brands in the world have built their presence from simple grassroots programs, to dynamic, multi-series dynasties. From the outside looking in, they make it look easy. But for marketing managers, executives, and those interested in working with motorsports sponsorship programs to market their business it can quickly become overwhelming without the right know-how and support in your corner.

Topics: Motorsports Culture, Brand Activation

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Topics: Motorsports Culture, Brand Activation

Don't Let These 3 Things Happen to Your Sponsorship Program

Posted by Ron Schneider on 8/8/17 6:01 AM

Properties have come a long way in their sponsorship support and servicing as the relationships continue to evolve into more technical partnerships. They understand that come renewal time, they must deliver the value the sponsor needs in order to continue the relationship. Our agency has noticed there can still be disconnect between sponsor and property, and here are some things to consider when your brand decides not to consult expertise beforehand.

Topics: Sponsorship Strategy

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Topics: Sponsorship Strategy

Do I Need to Win Races to Get Value From My Sponsorship?

Posted by Austin Schneider on 8/1/17 11:12 AM

Sponsorships are high profile, and therefore are also highly scrutinized as part of the overall marketing strategy. Often, this will leave brands thinking that if their logo isn’t part of a winning team then the business side of their involvement isn't winning either. These two things do not have to go hand-in-hand, and by developing the right brand activation programs your sponsorship can evolve into a business or technical partnership that reaches far beyond shared logo space.

Topics: Motorsports Culture

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Topics: Motorsports Culture

How to Deliver ROI in Your Motorsports Sponsorship Program

Posted by Austin Schneider on 7/25/17 1:29 PM

According to the Migala Report, sponsorship activation is defined as “the process of maximizing the utilization of sponsorship assets in a manner that generates awareness for your brand and engages with the target consumer.” Simply put, your brand is responsible for delivering the value, not the property. A motorsports sponsorship isn’t just dropping your logo on a vehicle and calling it a day.

Here's how you can deliver big-time ROI with the right brand activation.

Topics: Sponsorship Strategy

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Topics: Sponsorship Strategy

The Top 5 Questions We Get Asked About Motorsports Marketing

Posted by Team SD on 7/18/17 2:01 PM

Motorsports is an exciting, effective, and fast-paced world to bring your brand to life. With many opportunities to take advantage of, a successful program requires some planning. There are some key questions here to get you started, followed up by an interactive job aid available at the end for you to take what you learn and bring your strategy to life. 

Topics: Behind the Scenes, Best Practices

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Topics: Behind the Scenes, Best Practices

 

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