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The Sport Dimensions Blog

To-Do: Prove the ROI in Your Motorsports Sponsorship Program

Posted by Austin Schneider on 1/15/18 10:35 AM

We define sponsorship activation as what you do with what you own. Simple as that! We also consider activation to be the driving force behind the ROI you expect to see from your sports marketing programs.

This can take many forms, but it is bringing your brand to life from things as simple as booth spaces at an event to more sophisticated programs like employee engagement initiatives, sales contests, once-in-a-lifetime experiences and customer celebrations.

Here's how you can deliver big-time ROI with the right sponsorship activation in place.

Topics: Best Practices, Sponsorship ROI

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Topics: Best Practices, Sponsorship ROI

Top 3 Sponsorship Activation Opportunities in 2018

Posted by Team SD on 1/9/18 1:07 PM

When you are searching for ways to spice up your marketing strategy, few can get you there like motorsports can. If you have a product or service with impressive technology or performance, sponsorship is the best way to bring it to life for millions of fans around the world. It takes more than a logo on the car to get that done, and that is where the right sponsorship activation comes into play.

Topics: Sponsorship Activation

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Topics: Sponsorship Activation

How to Make the Most of Your Event Weekend

Posted by Austin Schneider on 1/2/18 10:17 AM

While an event often only lasts a couple of days for guests and customers, we understand that event actually took months of your team's time and resources to make the magic happen. With all of that hanging in the balance, you want to go into an event as prepared as possible to maximize the marketing and business value you can build from it. A well-executed event can live on for weeks through digital content and the right follow up. 

Topics: Best Practices, Motorsports Marketing

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Topics: Best Practices, Motorsports Marketing

Maximizing the ROI of Your Sponsorship Program in 2018

Posted by Team SD on 12/19/17 9:01 AM

Welcome to an in-depth look at what it takes to generate sustainable ROI from your sponsorship program. We know it is a bit long, but we aren't interested in short cuts and certainly don't want you to have deal with any when your hard earned marketing budget is at stake. Since we live in such a dynamic marketplace, don't be surprised if you come back to this page down the line and see things added, removed or changed. This guide will be here to make sure you are always in the know.

Topics: Sponsorship ROI, Foundations

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Topics: Sponsorship ROI, Foundations

The Definitive Guide to Motorsports Marketing

Posted by Team SD on 12/13/17 6:10 AM

The nearly $6 billion world of motorsports marketing is a challenging, rich and intensely exciting realm to operate in. Some of the largest brands in the world have built their presence from simple grassroots programs, to dynamic, multi-series dynasties. From the outside looking in, they make it look easy. But for marketing managers, executives, and those interested in working with motorsports sponsorship programs to market their business it can quickly become overwhelming without the right know-how and support in your corner.

Topics: Motorsports Marketing, Foundations

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Topics: Motorsports Marketing, Foundations

Why Hire a Sponsorship Activation Agency for 2018?

Posted by Team SD on 12/12/17 7:30 AM

With so much information readily available online to consult about marketing strategy brands sometimes ask us, "Why should we hire an agency?" They wonder, and rightfully so, if they couldn't just go to a property looking for sponsors and deal with them directly without representation, without an experienced agency that has seen the smoke and mirrors time and time again. Some brands do decent on their own, but many fall victim to "The Three Year Cycle: Honeymoon, Reality Check and Fade" with nothing to show for it.

Topics: Best Practices, Sponsorship Activation

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Topics: Best Practices, Sponsorship Activation

Enhance Your Marketing Strategy for 2018

Posted by Team SD on 12/1/17 9:23 AM

The world of motorsports marketing is a dynamic, exciting and unique place for your brand to thrive in. You have the opportunity to engage customers, employees and partners through integrated programs across a suite of available assets. When you activate a diverse set of assets, your ROI begins building while remaining flexible to the marketplace.

Topics: Marketing Strategy, Sponsorship Activation

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Topics: Marketing Strategy, Sponsorship Activation

Answered: What Does Sponsorship Activation Actually Mean?

Posted by Austin Schneider on 11/28/17 8:11 AM

Sponsorship activation is what you do with what you own. Simple as that!

This can take many forms, but it is bringing your brand to life from things as simple as booth spaces at an event to more sophisticated programs like employee engagement initiatives, sales contests, once-in-a-lifetime experiences and customer celebrations.

Topics: Best Practices, Sponsorship Activation

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Topics: Best Practices, Sponsorship Activation

So Many Marketing Opportunities for Your Brand...Why Sponsorship?

Posted by Todd Stonis on 11/14/17 11:22 AM

The short answer is because sponsorship is a full alternative to traditional media marketing and a platform where consumers are receptive to hearing your message. The data points to how motorsports, and also emerging sports, score much higher than the average messaging engagement figures captured by SportsBusiness Journal in their annual online survey.

Topics: Sports Business, Motorsports Marketing

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Topics: Sports Business, Motorsports Marketing

How to Align Your Marketing Strategy with the Right Platform

Posted by Todd Stonis on 11/7/17 8:41 AM

When you invest in any type of marketing program, zooming out to understand the full scope of what you can do with it right from the start can be extremely valuable. While running digital ads and accessing traditional media still plays an important role, sponsorship brings your brand to life and gives you access to an entirely new platform. You just need to make sure it is the right one for your brand.

Topics: Marketing Strategy, Sports Business

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Topics: Marketing Strategy, Sports Business

 

Ready to Move Into the Fast Lane?

We are happy to talk shop with you, from answering a few questions to sketching out a full sponsorship activation strategy. 

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