FEED

Motorsports Marketing and Sponsorship Activation Blog




Here's Why You Don't Need Wins to Build Value with Sponsorship

Posted by Austin Schneider on 3/5/19 3:48 PM

Sponsorships are high profile, and therefore are highly scrutinized as part of the overall marketing strategy. Often, this will leave brands thinking that if their logo isn’t part of a winning team then the business side of their involvement isn't winning either. These two things do not have to go hand-in-hand, and by developing the right brand activation programs your sponsorship can evolve into a business or technical partnership that reaches far beyond shared logo space.

Topics: Sports Business

Read More

Topics: Sports Business

Access B2B Value through Motorsports Marketing

Posted by Team SD on 2/26/19 9:40 AM

In motorsports, the drop of the green flag means go...and go fast. All of that action on the track is compelling for entertainment purposes but what everyone does not see is the action that happens off-track among sponsors and strategic B2B relationships. While sponsorships can cost brands millions of dollars to access the platform, a lot of that "cost" is considered an investment for business development and growth.

Topics: Motorsports Marketing

Read More

Topics: Motorsports Marketing

Taking a Look at Our Diverse Expertise

Posted by Team SD on 2/19/19 12:41 PM

We believe in a diverse approach to success and that comes from richly talented people collaborating toward common objectives. SD has grown strategically over the last 25 years to bring together expertise from all the major stakeholders of motorsports business. No matter what your objectives are with your sponsorship program, our team has the insight to execute by speaking your language.

Topics: Culture

Read More

Topics: Culture

Build ROI Through the Details

Posted by Todd Stonis on 2/11/19 7:37 AM

Remember when we tried to do our best? To "exceed expectations?" Nowadays, as Cubs manager Joe Maddon famously coined, it seems we just “try not to suck.” In this hyper-connected, over-stimulated, fast-paced world, we have everything at our fingertips at the same time that the overall standards have been lowered. Consumers are increasingly receiving mediocre results, service, quality, value and ROI no matter the line of work they are in.

Topics: Marketing Strategy

Read More

Topics: Marketing Strategy

Activating a Diverse Set of Assets

Posted by Austin Schneider on 2/5/19 10:18 AM

You are in the increasingly familiar position of doing more with less, but what do you do when you step into a new role, have a whole bunch of assets that seem unrelatable, and are not sure as to what to do with them?

Topics: Sponsorship Activation

Read More

Topics: Sponsorship Activation

How to Make the Most of Your Event Weekend

Posted by Austin Schneider on 1/29/19 12:02 PM

While an event often only lasts a couple of days for guests and customers, we understand that event actually took months of your team's time and resources to make the magic happen. With all of that hanging in the balance, you want to go into an event as prepared as possible to maximize the marketing and business value you can build from it. A well-executed event can live on for weeks through digital content and the right follow up.

Topics: Best Practices, Sponsorship ROI

Read More

Topics: Best Practices, Sponsorship ROI

What is Your Objective?

Posted by Austin Schneider on 1/22/19 1:13 PM

Start the New Year by zooming out from sports marketing for a moment to take a look at marketing as a whole.

The need to measure your marketing has come a long way since early advertising. The requirements to demonstrate ROI or effectiveness have only intensified for the mainstream since AdWords and other data-rich platforms have been opened up to marketers around the world in every industry.

Topics: Sponsorship ROI

Read More

Topics: Sponsorship ROI

Maximizing the ROI of Your Sponsorship Program in 2019

Posted by Team SD on 1/8/19 11:18 AM

Possibly one of the most complex and intriguing forms of marketing over the years has been sponsorship. The industry has evolved massively from logos and egos to rapidly advancing technical partnerships on a global scale. There is no longer room for passive sponsorship management. Executive teams are demanding clear ROI formulas to be delivered regularly to ensure maximum value is created with every dollar of investment. We believe there is no "silver bullet” in sports marketing that boils everything down to one number because there are too many extraordinary ways to activate sponsorships with your most important stakeholders.

Topics: Sponsorship ROI, Foundations

Read More

Topics: Sponsorship ROI, Foundations

The Top 5 Questions We Get Asked About Motorsports Marketing

Posted by Team SD on 12/20/18 9:38 AM

Motorsports is an exciting, effective, and fast-paced world to bring your brand to life. With many opportunities to take advantage of, a successful program requires some planning. There are some key questions here to get you started, followed up by a link to the ultimate guide to motorsports marketing, a place for you to pick up the fundamentals.

Topics: Motorsports Marketing

Read More

Topics: Motorsports Marketing

What Does Your Marketing Do for Your Employees?

Posted by Austin Schneider on 12/13/18 2:41 PM

Understandably so, most marketing is thought of as a way for companies to engage customers or prospective customers in order to increase sales. But what if you had a platform that would allow you to do just that, but also engage your employees?

Topics: Sponsorship Activation

Read More

Topics: Sponsorship Activation

 

Ready to move into the fast lane?

We are excited to talk shop with you, from answering a few questions to sketching out a full sponsorship activation strategy.

Let's Connect

We've Done It for Them

shell
pennzoil
quaker-state
rotella
811
gumout
best-western
johns-manville
sony
exide-technologies
rain-x
Access Our Network