Many cold, incoming pitches are likely to be in the form of short-term or stunt-based concepts that are "turnkey" and "guaranteed for millions of impressions." The writing in these pitches is tempting to bite on because they are often written like clickbait.
How can a cold pitch to your brand be value-packed when the property doesn't know anything about your business, needs, or desired audience?
It would be a shame to categorize all sponsorship opportunities with the above experience - even though it happens all too often to the world's best brands. Seek out sustainability, organic engagement and the value to be gained by thinking long-term.
Seth Godin writes, "There’s always someone more willing to play the short-term game than you are."
Avoid the race to the bottom.