A lot of cold, incoming pitches are likely to be in the form of short-term or stunt-based concepts that are "turnkey" and "guaranteed for millions of impressions." The writing in these pitches is tempting to bite on because they are often written like click bait.
How can a cold pitch to your brand be value-packed when the property doesn't know anything about your business, needs, or desired audience?
It would be a shame to categorize all sponsorship opportunities with the above experience - even though it happens all too often to the world's best brands. Seek out sustainability, organic engagement and the value to be gained by thinking long-term.
Seth Godin writes, "There’s always someone who is more willing to play the short-term game than you are."
Avoid the race to the bottom.