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Motorsports Marketing and Sponsorship Activation Blog

Buying a Sponsorship and Not Activating It

4/6/21 9:11 AM

Buying a sponsorship and not activating it is like...

Buying a car and not driving it.

Buying a computer and not using it.

Buying a watch and not winding it.

Buying a steak and not cooking it.

Buying a house and not living in it.

Buying a book and not reading it.

Buying a suit and not wearing it.

Buying a TV and not watching it.


If you don't use what you buy, what are you really buying?

Topics: Sponsorship Activation

Austin Schneider

Written by Austin Schneider

Austin has built his experience around the world in digital marketing, business development and client service. He loves the fast pace of working in sports business and is always excited to collaborate on new projects. An avid motorsports fan of all types, the global and exact nature of F1 is still his favorite.