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Motorsports Marketing and Sponsorship Activation Blog

Field of Dreams

12/1/21 11:32 AM

We were thinking back on some of our favorite moments this year and one example kept coming up. The MLB's Field of Dreams game and recreation. We believe in the creative uses of your property to tell stories, enlighten audiences and engage business. While most of our time is spent activating motorsports, we thought this project was exemplary and deserved another look.

Earlier this year, something quite special happened away from the race track. The MLB's anticipated recreation of the nostalgic Field of Dreams experience was a masterclass in sports business and activation. It was the ultimate connection of your heritage and the emotion that only sport can bring. The game itself was exciting and as pure as baseball gets, but for us, it came alive in the details of executing the sponsorship space.


It wouldn't have been the same without Kevin Costner throwing the first pitch. James Earl Jones' perfectly placed monologue. Having the players enter the game through the outfield rows of corn. Curating the intimate setting available only to the most passionate. The authenticity of the proximity to the original filming location.

We see corporate compromise in the marketplace all day long where the skew is generally to the "it's good enough" or "we aren't going to do anything for that."

But this game, this activation, seemed to make sure everything was just right and worthy of the circumstance it promised us. We felt lucky to be able to enjoy this one. Our compliments to the series, teams, venue, media and agencies that made this happen.

Let's make more of this in 2022.

Thank you to Sports Illustrated for the header image.

Team SD

Written by Team SD

Leveraging a wide range of experience in sports marketing and sponsorship activation, our team is always looking to add value. We love collaborating with each other and we write together with you in mind.