Your marketing strategy is likely comprised of various campaigns and platforms to reach and engage your target audience. We have seen how an explosion of digital and social media has shifted the landscape for brands. Ads are being skipped at record pace, and various types of advertising have become noisy. Even $6m Super Bowl ads are not immune to the new consumer that is more interested in relevance and experience than a fancy ad production.
Often, the most valuable opportunity for brands to activate their strategy effectively in sport is through sponsorship. It isn't as easy as dropping a logo on the hood of a car, or on the front of a jersey. The backend of sponsorship comes in the form of sports business, and that is where you want to partner with industry expertise.
Being involved in sponsorship doesn't always require your entire marketing budget. You can treat it as a strategic supplement to your existing marketing strategy. It can be a vital component, as sponsorship opens the door for your brand to the ever-important world of live entertainment. This is the place where you can engage your audience in a refreshing and exciting way, oftentimes becoming more genuine in the process.
This approach offers great flexibility to fit varying budget levels, and you will find that depending on your objectives as a brand/marketer, you can apply your budget to various assets integrated into a comprehensive program that drives your objectives forward. We encourage our partners to start small to get an understanding of the environment and then grow toward where you start seeing results.
Learn more about the business side of sports.
Updated for added value.