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Motorsports Marketing and Sponsorship Activation Blog

New vs. Effective

1/5/22 12:49 PM

Which would you rather have in your marketing strategy?

Geico has been leveraging the gekko since 1999 - because it is effective. Changing their mascot every year or two wouldn't work. The consistency in place and the patience to allow the idea to grow brings value that builds upon itself over time.

Keep trying new things until you find something effective. The tricky part can be sticking with what's working since it won't be new forever.

New can be addictive that way.

Topics: Marketing Strategy

Austin Schneider

Written by Austin Schneider

Austin has built his experience around the world in digital marketing, business development and client service. He loves the fast pace of working in sports business and is always excited to collaborate on new projects. An avid motorsports fan of all types, the global and exact nature of F1 is still his favorite.