Providing memorable experiences to fans and customers makes your brand genuine to engage with. Traditional broadcast ads can be remarkably expensive when just run on their own, and leave a distance between your brand and your audience. Here's how you can build out experiential programs as a major piece of your overall marketing strategy.
Consider the $5 million brands were spending for 30 seconds of air time at last year's Super Bowl. That is in addition to the production costs of the ad, fees, etc. While the reach is massive, how meaningful is that reach and how engaging is it? With that same $5 million of marketing budget, what can your brand build that is multi-faceted and will last for the entire year? This concept is magnified when the majority of your budget is spent on one ad.
If you approach other creative avenues to bring your brand to life, the same $5 million budget can be packed full of value and extended into a sustainable, business-driving activation program over many years.
Look into some ways this works across key stakeholders in your business.
Updated for added value.