Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Simplifying the Motorsports Sponsorship Formula
The world of motorsports sponsorship can sometimes seem overwhelming. Learn how the right brand activation can lead to big ROI.
3 Questions to Ask of Your Sponsorship Program
Don't let your sponsorship program get tired. Learn the questions you need to ask ahead of your renewal to maximize value.
How to Make the Most of Your Event Weekend
Extend your event with thoughtful activation and multi-format engagements for different stakeholders.
The Impossible Route: How a Viral Cycling Challenge Built New Business Materials in Less Than One Week
The Impossible Route pushes the limits of cycling. We break down how our creative support built them new business materials in less than one week.
Sponsorship Activation Spotlight: The Motorsports Double
Sport Dimensions presents The Motorsports Double as a sponsorship activation program that gives media and VIPs the ultimate experience in one day.
Sponsorship Activation Spotlight: Enthusiast Groups and Conventions
In another sponsorship activation spotlight, we take a look at how Shell and Pennzoil integrated with the Ferrari Club of America.
Sponsorship Activation Spotlight: The Asset Appearance
This article focuses on our Jacksons Car Wash engagement to review sponsorship activation best practices using an asset appearance.