Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Connecting Sponsorship Programs to Sales Growth
Your marketing strategy is built around specific goals and we can guess one of them is sales growth. Learn how to connect sports marketing to your business with sponsorship activation.
Sponsorship Rights vs. Sponsorship Activation
We break down some sports business jargon by exploring the difference between sponsorship rights and activation.
What Comes After a Major Event You Sponsor
The end of the event usually doesn't come until many weeks after fans leave the stands. Learn about a significant phase of successful sponsorship activation.
Why You Should Focus on Sponsorship Activation
Brands continue to invest in sports sponsorship. We look at why your marketing team should focus on sponsorship activation to drive maximum value.
Activating a Strategic Asset Mix
Learn how to manage a strategic asset mix and bring a new dimension of value to your sponsorship activation.
Buying a Sponsorship and Not Activating It
Buying a sponsorship and not activating it doesn't make much sense. Here are a few more examples of things that don't make sense.
What Even is Sponsorship Activation?
Sport Dimensions answers what is sponsorship activation how does it relates your brand's marketing strategy.
Build Business Value With Your Showcar Program
How to enhance a traditional showcar program to become more about experiential marketing and merchandising for integration into a larger marketing mix.
Marketing on Big Stages and Small
There are many marketing opportunities in the world of motorsports. Check out some examples of sponsorship activation that run big and small.
Sponsorship Activation Spotlight: Asset Integration
2+2=5 in this example of integrating different sponsorship assets across different categories of motorsports as a way to celebrate as a team.