Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
3 Risks to Managing Your Sponsorship Solo
Managing your own sponsorship program can leave big ROI on the table. Here's why partnering with an agency will save you money in the long run.
7 Common Mistakes With Sponsorship Programs
Our team takes a closer look at the top 7 common mistakes with sponsorship programs.
How to Make the Most of Your Event Weekend
Extend your event with thoughtful activation and multi-format engagements for different stakeholders.
Does Your Brand Need Sponsorship Support?
Your needs and the scale of your investment will help determine if your need sponsorship support.
How Does a Sponsorship Work Once You Sign the Contract?
Big numbers still take over the headlines, but how does a sponsorship work after you sign the agreement?
4 Ways to Generate Motorsport Sponsorship ROI
Generate motorsport sponsorship ROI with four key approaches that will set your sports marketing program apart from the pack.
The Underrated Ingredient to Sponsorship Value
Clear internal communication within your team about your brand's sports marketing strategy and sponsorship assets will add layers of ROI to your program.
What is Your Objective?
Simplify your marketing ROI by understanding what your objective is. Work backward to measure exactly what you need to measure to get there.
Simplifying the Motorsports Sponsorship Formula
The world of motorsports sponsorship can sometimes seem overwhelming. Learn how the right brand activation can lead to big ROI.
3 Questions to Ask of Your Sponsorship Program
Don't let your sponsorship program get tired. Learn the questions you need to ask ahead of your renewal to maximize value.