Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Finding the Right Platform to Engage Your Customers
Your sponsorship can be the ultimate vehicle for your brand to engage current and prospective customers.
Sponsorship Rights vs. Sponsorship Activation
We break down some sports business jargon by exploring the difference between sponsorship rights and activation.
How is Sponsorship Different Than Other Marketing?
Explore the difference between sponsorship and other forms of marketing. Learn how activation is the secret to creating value out of sports business.
Consistent or Repetitive?
Boost your marketing ROI simply by being consistent. Recurring actions aren't always glamorous, but over time, they make all the difference in the world.
Sports Business 101: What You Need to Know
Sport Dimensions breaks down the best practices of sports business and shows you how to maximize ROI within your sponsorship program.
The Definitive Guide to Motorsports Marketing
The regularly updated definitive guide to motorsports marketing from the team at Sport Dimensions.
Pitch Exhaustion
Sponsorship pitches shouldn't all be short-term minded and filled with stunts. Look out for opportunities that are longer-term in nature.
Onsite at the Las Vegas Grand Prix
We were onsite for the F1 Las Vegas Grand Prix. We walk through logistics, sponsorship activation, atmosphere and more at what we found to be a great experience.
What Do These Brands Have in Common?
The other brands sponsoring the same thing as you are there for a reason. How do you turn that reality into your advantage?
How Does Sponsorship Work With Your Marketing Strategy?
Are you looking to rev up your brand's marketing strategy? Leverage your sponsorship assets in new ways to generate business ROI.