Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Integrating Sponsorship as Part of Your Marketing Strategy
The ultimate guide to understanding how sponsorship programs can integrate beautifully into your marketing strategy as a whole.
Maximizing Motorsports Sponsorship
An introduction to some of the keys to maximize value out of a motorsports sponsorship.
How to Activate Your Sponsorship
The team at Sport Dimensions outlines the capabilities you need to successfully activate your sponsorship.
Does My Team Need to Win to Build Sponsorship ROI?
A popular question in motorsports sponsorship: does the team or driver you're supporting have to win in order for your brand to gain value?
Build Business Value With Your Showcar Program
How to enhance a traditional showcar program to become more about experiential marketing and merchandising for integration into a larger marketing mix.
How do B2B Relationships Work in Motorsports?
B2B relationships can be a key difference maker in the ROI of your motorsports sponsorship program. Learn how you are able to access this value.
What Do These Brands Have in Common?
The other brands sponsoring the same thing as you are there for a reason. How do you turn that reality into your advantage?
Team SD Visits London for BlackBook Motorsport Forum in 2024
Sport Dimensions visited the annual BlackBook Motorsport Forum in London to engage the global leaders of the motorsports marketing space.
Reach vs. Engagement
Record-breaking reach only gets you so far. It's the engagement with the desired audience that will enhance your program's ROI.
Why Sponsorship Works More Than Ever in 2024
A look at why sponsorship works and how it is different than traditional media as a marketing platform for your brand.