Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
What Even is Sponsorship Activation?
Sport Dimensions answers what is sponsorship activation how does it relates your brand's marketing strategy.
3 Foundations to Building Your Brand in Motorsports
Sports marketing can be a challenging environment for brands to navigate. Build the right partnerships to grow your brand from the beginning with these 3 foundations.
5 Common Pitfalls of Sponsorship Programs
Here are the five most common things that explain why sponsorships fail.
Team SD Visits London for BlackBook Motorsport Forum in 2025
Sport Dimensions visited the annual BlackBook Motorsport Forum in London to engage the global leaders of the motorsports marketing space.
Team SD Visits New York City for SportsPro AI Conference in 2025
At the SportsPro New York AI Conference 2025 we gained unprecedented insights from industry leaders into how AI is reshaping every aspect of the sports ecosystem - insights that will directly inform our ability to create cutting-edge solutions for our clients.
Build ROI Through the Details
Sport Dimensions president Todd Stonis issues a call-to-arms against mediocrity in marketing strategy and relays the importance of details in building ROI.
4 Stakeholders of Value in Motorsports Marketing
When entering sponsorship to grow your brand, there are 4 keys to the motorsports marketing value equation to consider.
New vs. Effective
New does not always mean better. Consistency in your marketing strategy allows ROI to build over time.
Lost Art of Listening
The more noise that gets added to the marketplace, the harder it gets to listen. That is why good listening is more important than ever.
Less Options Can Lead to Better Choices
How the right supporting partnership in sports business can provide you with better options to choose from in the marketplace.