Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Building ROI With What You Already Own
To gain ROI and marketing value, you don't always need new things. Here are two fresh ways to leverage assets you likely already have access to in a new way.
Reach vs. Engagement
Record-breaking reach only gets you so far. It's the engagement with the desired audience that will enhance your program's ROI.
Simplifying the Motorsports Sponsorship Formula
The world of motorsports sponsorship can sometimes seem overwhelming. Learn how the right brand activation can lead to big ROI.
On the Value of Zooming Out
The smallest details must build toward the larger program. Here are some tips to keep detail-orientated work in line so it is always addressing the goal.
Putting all of Your Budget in One Asset
Create the right mix with your marketing strategy from the beginning to stay flexible, efficient and effective.
When Sponsorships Become Partnerships
Sport Dimensions works behind the scenes as a motorsports marketing agency that turn standard sponsorships to wide-reaching B2B technical partnerships.
Experiences First, Content Later
A focus on sponsorship activation generates unforgettable experiences and exposes your brand to a library of rich content to share with a wider audience.
How to Make the Most of Your Event Weekend
Extend your event with thoughtful activation and multi-format engagements for different stakeholders.
5 Questions We Get Asked About Motorsport Marketing
Your guide to the most commonly asked questions about motorsport marketing, along with best practices and opportunities to learn more.
Activating Your Brand's Heritage
Brands that leverage their heritage in their marketing strategy can begin to engage multiple generations with the right program.