Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
What Even is Sponsorship Activation?
Sport Dimensions answers what is sponsorship activation how does it relates your brand's marketing strategy.
What Do These Brands Have in Common?
The other brands sponsoring the same thing as you are there for a reason. How do you turn that reality into your advantage?
Engaging the Up-and-Comer with Motorsports Marketing
The new guard is coming in and disrupting industries far and wide. We look at how these new brands can take advantage of motorsports sponsorship to grow.
Building ROI With What You Already Own
To gain ROI and marketing value, you don't always need new things. Here are two fresh ways to leverage assets you likely already have access to in a new way.
Reach vs. Engagement
Record-breaking reach only gets you so far. It's the engagement with the desired audience that will enhance your program's ROI.
Simplifying the Motorsports Sponsorship Formula
The world of motorsports sponsorship can sometimes seem overwhelming. Learn how the right brand activation can lead to big ROI.
On the Value of Zooming Out
The smallest details must build toward the larger program. Here are some tips to keep detail-orientated work in line so it is always addressing the goal.
Putting all of Your Budget in One Asset
Create the right mix with your marketing strategy from the beginning to stay flexible, efficient and effective.
Activating a Strategic Asset Mix
Learn how to manage a strategic asset mix and bring a new dimension of value to your sponsorship activation.
4 Pillars of Sponsorship Value
Having seen more than a few market shifts, we distill the essential 4 pillars of sponsorship value for you to build your program on.