Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Big Decisions with Little Experience
There are some decisions where inevitably you will have less experience than the others involved. At that point, you are best suited to hire expertise.
Buying a Sponsorship and Not Activating It
Buying a sponsorship and not activating it doesn't make much sense. Here are a few more examples of things that don't make sense.
How Does a Sponsorship Work Once You Sign the Contract?
Big numbers still take over the headlines, but how does a sponsorship work after you sign the agreement?
What Even is Sponsorship Activation?
Sport Dimensions answers what is sponsorship activation how does it relates your brand's marketing strategy.
What Do These Brands Have in Common?
The other brands sponsoring the same thing as you are there for a reason. How do you turn that reality into your advantage?
Engaging the Up-and-Comer with Motorsports Marketing
The new guard is coming in and disrupting industries far and wide. We look at how these new brands can take advantage of motorsports sponsorship to grow.
Building ROI With What You Already Own
To gain ROI and marketing value, you don't always need new things. Here are two fresh ways to leverage assets you likely already have access to in a new way.
Reach vs. Engagement
Record-breaking reach only gets you so far. It's the engagement with the desired audience that will enhance your program's ROI.
Simplifying the Motorsports Sponsorship Formula
The world of motorsports sponsorship can sometimes seem overwhelming. Learn how the right brand activation can lead to big ROI.